1. Shorby
Shorby bills itself as an Instagram link supercharger. The paid platform provides Smart Pages that can be branded and customized with videos, GIFs, and links to webpages or social channels.
2. Milkshake
Milkshake was founded by Cyan and Collis Ta’eed, co-founders of one of Envato, to help small businesses and solo entrepreneurs (particularly women) benefit from the bio link, even if they don’t have a website. The free app lets users customize a lightweight mobile landing page with tappable cards (kind of like Stories). Everything from blog posts to YouTube videos to virtual storefronts can be set up on the platform.
3. Omnilink
Created by official Instagram partner Iconosquare, Omnilink launched in May this year. Like Milkshake, it brings your links together and builds a website in the process. But when it comes to desktop presentation, Omnilink offers a little more optimization. Omnilink analytics can be tracked from a dashboard that can be connected with multiple accounts.
4. Sked Link
Sked Link claims to be 4x faster than link-in-bio competitors when it comes to loading pages. Templates feature buttons and shoppable galleries and can be colour-adjusted or completely re-coded. Sked Link also automatically adds UTM parameters and lets you add your Facebook Pixel for better tracking and remarketing.
5. Linktree
Companies like Food Heaven, Golde, and Goode and stars like Selena Gomez and Alicia Keys use Linktree to refer traffic to their destinations of choice. The platform offers customization, third-party integration, and analytics tools—so you can keep tabs on where people click. Linktree also enabled an action feature that subscribers can turn on to promote anti-racism.
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