It’s clear that finding the right influencer is not simply about finding the people with the highest number of followers on Facebook, Instagram, or some other social network. So what do you look for? Research by influencer marketing platform Traackr found that 3 percent of people generate 90 percent of the impact online.
The key is understanding your customers’ influence circles and whom they’ve defined as niche experts within their trusted communities. As an influencer myself, I understand the importance of selecting the correct brand. Come to our workshop on 3rd August 2019 to learn the essential factors to look for in an influencer to maximize your investment. Click on the link in bio to register now.
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