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Popper photo dump: the fear and excitement was real. 😅🙈🎉 but ultimately Tien didn’t seem too bothered 😂
We are now ~9 weeks away from meeting #babykaypoh 😱 we’ve also been keeping Tien at home from preschool for a few weeks now as a precautionary measure due to the high number of cases so it’s been all hands on deck at home. Counting it as a blessing to chalk up the last before we officially grow from a family of 3 to 4.
Shang-Chi Marvel Simu Liu Marvel Studios
Shang-Chi is number ONE at the box-office for the THIRD week in a row! It's made over $300 MILLION worldwide. What a feat in this covid era for any movie, let alone an ASIAN-LED one!
I personally am feeling so inspired from watching Shang-Chi!! I don’t think I’ve ever understood what (Asian) representation feels like until I watched this movie. Being born in and raised in the US, as an Asian-American, I didn’t feel like I belonged. I spent a lot of my childhood living a double life – quiet and reserved at school, and felt much more at home in a Chinese school.
I've trained in Wushu since I was 7 but it wasn’t until I watched Mulan that I got the courage to show people who I really was. I never want my children to feel that way! I love how Shang-Chi the movie represented all of those groups, North American-born Chinese, overseas Chinese, and Asian immigrants as a whole. The characters were so relatable – from the nods to taking off our shoes, to getting scolded about getting married to our most filial friends, to getting scolded about our job choices – and it showed how there is actually someone like me in the writers’ room.
Cheers also for including Indian Americans as Asian-Americans because they are. The action scenes were phenomenal and you could tell the cast really poured their heart into training and preparing for performance. And finally, in the end credits, seeing the first Asian superhero actually stand beside Mr. Wong, Captain Marvel and Dr. Bruce Banner aka The Hulk, just made me realize that, oh man, this is real. This actually happened. Let’s keep these Asian-led blockbusters coming!!
尚氣與十環傳奇已經連續三週票房第一！全球票房收入超過 3 億美元。在新冠病毒的時間點還能有這樣的票房對任何電影來說都是一項壯舉，更不用說是以亞洲文化為主題電影了！
尚氣這部電影讓我受到了很多啟發！！在我看了這部電影之前，我感覺我從來都不知道（亞洲）被再現在大螢幕上的感覺。我在美國出生和長大，作為亞裔美國人，我時常找不到歸屬感。我的童年有很大部分時間都過著雙重生活——在學校安靜又拘謹，而到了中文學校才有家的感覺。我從 7 歲開始練習武術，但直到看到《花木蘭》，我才鼓起勇氣向其他人展現真正的自我。我不希望我的孩子在未來也有這樣的經歷！我喜歡這部電影《尚氣》的原因不只是因為好看，它也代表了所有以下這些群體，北美出生的華人、海外華人和整個亞洲移民。這些角色是如此的具有象徵意義，可以產生共鳴——從點頭到脫鞋、因為嫁給我們最孝順的朋友而被責罵、甚至是被質疑我們的工作選擇——這看得出編劇裡居然也有像我這樣的人，我也為電影將印度裔美國人納入亞裔美國人的一員感到開心。動作場面真的非常壯觀！你可以看出演員們真的全身心地投入到訓練和準備中。最後，可以看到第一個亞洲超級英雄站在王先生、驚奇隊長和布班納博士（綠巨人）旁邊，讓我意識到，天啊，這是真的嗎？我不是在做夢吧。我相信未來一定有更多亞洲文化主導題材的電影！！！
NTPU COVID-19 PREVENTION MESSAGE (09/09)
Dear students,
With the increasing number of infections in Taipei City and New Taipei City, the University is asking all students to comply with the following preventive measures:
Always wear a mask on Campus.
Remote learning for all classes starting from Sep 22 to Oct 5.
It will fully disinfect public spaces like dorms and venues.
Campus restaurants/cafeterias will only allow take-outs.
The Sports Center will be temporarily closed.
Preventive measures of contact tracing registration, mask-wearing, temperature-taking, and alcohol disinfection are required for all activities. It limited the number of people in the gathering to 50 people indoors and 100 people outdoors.
Starting May 17, during the access control hours (Mon-Fri., 07:30-17:00), access to the Campus will be limited to the Main Gate and dorms Gate. Only university personnel, students, and alumni may enter the Campus. University personnel and students should present their ID cards to enter the Campus.
Visitors can fill in the Entry Request Application Form at the following link to apply for a one-day entry pass. (https://forms.gle/myTMihTzp1Q6h1uz7)
The school will continue to implement access control and temperature checks. University premises must continue to be staffed for temperature taking at the entrance, and a real-name system should also be implemented
Preventive measures will constantly be adjusted in accordance with the CECC's latest announcements. Thank you for your compliance with the preventive measures.
久しぶりのゆで太郎で初実食のあのメニュー！『ゆで太郎』に伺い、いつものそばではなく気になっていた「中華麺」を食べてみました。「ゆで太郎」について少し開設すると、同じく蕎麦屋チェーン店として有名な「富士そば」や「箱根そば」よりも実は店舗数が一番多いそうです。郊外のロードサイド店舗が多く、家族連れをターゲットにして他店との差別化を図っています。日替わりのまる得セットをはじめ季節限定メニューも豊富に揃うなど飽きさせない工夫が随所に見られるのもまた人気の秘密かもしれません。初めての実食、早速ご覧ください！
＊感染対策を徹底して撮影を行っています。
＊撮影に際しては、お店の方や周りのお客様に充分配慮して撮影をおこなっています。
That menu of Yudetaro's first real meal after a long absence! I visited "Yudetaro" and tried "Chinese noodles" that I was interested in instead of the usual soba noodles. When you open a little about "Yudetaro", it seems that there are actually the largest number of stores than "Fuji Soba" and "Hakone soba", which are also famous as soba restaurant chains. There are many roadside stores in the suburbs, and we are trying to differentiate ourselves from other stores by targeting families. It may also be a popular secret that you can see ingenuity everywhere, such as a variety of seasonal menus such as the daily Marutoku set. Please see the first actual meal immediately!
* We take thorough measures against infection.
*When shooting, we give due consideration to the shops and customers around us.
いつもありがとうございます！( ´ ▽ ` )
高評価＆チャンネル登録もよろしくお願いいたします！
#そば #ゆで太郎 #平塚 #ロイドごはん #フラメンコロイド
—————《ロイド のサブチャンネル》—————————————
【サブチャンネルもよろしくお願いします！】
メロンシートジャーニー
https://www.youtube.com/channel/UCwNlBAUziFWkJZFY_u3t65A
フラメンコロイド
https://www.youtube.com/channel/UCsFJHNg3SR41R2a3vctUInw
🍀「ロイドごはん」公式LINE、お友だち追加はこちら！
https://lin.ee/ow4OdaV
—————《本日の店舗情報》—————————————————
『ゆで太郎』
https://yudetaro.jp
—————《ロイドおすすめ動画 ROIDGOHANs’ Recommended video》———————————
78才お爺ちゃんの屋台ラーメンの朝『幸っちゃん』夜明けの銀座 【飯テロ】Old Style Ramen yatai Japanese Street Food
https://youtu.be/YHiWYvhxUI4
神回【ラーメン二郎の貴重映像】全増しが出来るまで一部始終を大公開！【ラーメン二郎 ひばりヶ丘店】ramen
https://youtu.be/mBFcdMHyaxA
【そばの動画を集めました！】
https://youtube.com/playlist?list=PL6yW17uB9uIUB9w0skEsJHmYlOFRXX4JO
【うどん動画を集めました！】
https://youtube.com/playlist?list=PL6yW17uB9uIU-pYwQwuHRT8LgzXr1PueB
—————《twitter》—————————————————————
★ロイドごはん
https://twitter.com/roidgohan
★メロンシート
https://twitter.com/meloncito310
★フラメンコロイド
https://twitter.com/flamenkoroid
—————《instagram》———————————————————-
★ロイドごはん
https://www.instagram.com/roidgohan
★メロンシート
https://www.instagram.com/satoshimelo...
★フラメンコロイド
https://www.instagram.com/flamenkoroid
—————《各サイトの情報》—————————————————
★ロイドwalker《人生をドラマチックに彩る旅とグルメと温泉図鑑》
https://ramenjapan.net/
★メロンシート《フラメンコギターの世界一の旅》
https://pordiotama3.xsrv.jp
★フラメンコロイド 《フラメンコロイドの神話と伝説》
https://flamenkoroid.net
Where my 60s and 70s kids at?
And yes, that is my gold Casio watch and a real Singapore Telecom Motorola pager and my actual pager number. For real, no cap.
#stitch with christy lats of TikTok
#sgtiktok #tiktoksg
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
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