💛 WHEN VULNERABILITY BECOMES MY AUTHENTICITY
Long ago, the speaker curator Shaen and I agreed that my talk would be about about defining one's purpose and how that can help people lead themselves and others through difficult times.
It isn't hard to outline the talk. I know the teaching points, the modality, and the tools like the back of my hands.
I will also tell my story. There are many stories on my path of tracking purpose. But I know I have to choose the one that cuts the deepest. The most vulnerable story.
Because vulnerability is how you let yourself be truly seen. And the audience wants to see you, the real you, not a pretty shell.
But still, sitting here at Starbucks with a venti cup of black tea latte, I've hit a wall.
I have the teaching points, the tools, the story. But something is missing. Something important. Something that will add a touch of magic to the talk.
I stare at the blank page. I gaze out the window. I open my kindle library and look at the books.
Suddenly, my eyes land at the poetry collection of Mary Oliver. Something sparks.
A quiet excitement rises up my body:
"I want to read poems."
A few days later, I spoke to Shaen again. She loves the idea: "We haven't had anyone doing poetry yet! It sounds beautiful. Just be you."
So I open my talk with Mary Oliver's The Summer Day and end with Lucille Clifton's Blessing the Boat.
Several participants say that it brings them to tears. They even share their texts with me right after my talk: "That was soooo beautiful!"
That's when I knew my secret ingredient, which is authenticity.
---
👉 Time to find your secret ingredient with my article here: https://bit.ly/3BJS8sH
同時也有3部Youtube影片,追蹤數超過0的網紅Scarlett To 旅遊玩樂誌,也在其Youtube影片中提到,#Vlogmas #XmasVlog #開箱 #美食開箱 #HongKongVlog #HKYoutuber #香港Vlog Merry Christmas~~~ 如果想知道更多香港和海外的旅行玩樂資訊~ ? 別忘了訂閱我這YouTube 頻道喔~ 還有 FB & IG~ ? Faceb...
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my starbucks idea 在 謙預 Qianyu.sg Facebook 的最讚貼文
【油管教會我的三件事】(English writing below)
The 3 Lessons Youtube Taught Me
🎉 感謝三百位天才!🎉 😁
我的頻道,在2019年12月29日大約早上十點半,達到300位訂閱。
我在今年六月做了一個極端的決定, 就是我油管頻道要每星期更新。
極端因為我每天時間都已不夠用。
但我有一個壞習慣。
一旦決定要做的事情,我會如閃電俠般地衝刺,以推土機的力量把所有的障礙都剷平。
我慶幸自己在台灣找到一位可靠的剪輯師幫忙。
如果要一手包辦,要嘛我就頭髮全部發白或英年早逝,看哪個先到。
我的頻道在2019年三月達到一百位訂閱。當時,裡頭只有過去兩年隨性般地上傳的七支影片。
每星期更新影片,在六月的最後一個星期開始。從六月到十二月,因為工作繁忙,我只錯過一週的更新。
每週更新了25支影片後,我從油管學會了三件事:
一、舊的黃金依然是黃金
是真的,單憑一支「愛瘋」也可以成立一個油管頻道。
目前在我頻道的影片,是我在2016年到2017年做的臉書直播,用蘋果手機6和6S 的前置相機拍攝。
以前我每星期做直播,累積了很多影片,只是畫質就有點「另類」了。
我曾想過用一台好相機,在一個漂亮的場景,重拍那六十多場直播,讓影片看起來更專業。
可是⋯⋯想到頭髮花白之事⋯
我每星期上傳影片,漸漸地,在六個月的時間內,流量往上爬,新的觀眾也因為油管的推薦而看到我的影片。
我的油管影片都有超過一百的流量。
有一支解析金蟾的影片有過7800的觀看率,131個讚:
https://youtu.be/dtcU9GG80wQ
另一支提到手淫如何危害財運,有過6800的觀看率和45個讚:
https://youtu.be/lPH26j2XQGw
還有一支介紹報父母恩咒的影片,有過1800的觀看率和35個讚:
https://youtu.be/x-7GPmbq5nw
目前為止,沒有人向我投訴畫質不好。我想影片內容,夾麥的收音清晰和後製特效有幫助。
很多時候,這些直播是我見了客人或收到讀者來訊提問,靈感泉源湧現時而隨想隨拍的。所以你會看到我影片的背景往往都不一樣。
如果我重拍影片,是,我可能會說得更好,但應該很難模仿當時的那股激情。
一句話:時機對的時後,不要嘰嘰歪歪,往前衝就對了。
——————————
二、不完美也是完美的(有時)
我很執著完美。
當2019年的我看到年輕時的我在直播劈哩啪啦講一堆時,我會想⋯⋯咦,我怎麼那麼說呀⋯⋯天啊,我的臉怎麼那樣啊⋯⋯
那支金蟾的影片把我這大餅臉「完美」地呈現出來,也帶來最高的觀看率。過去一年,它也帶來很多來自新馬澳台和中國的詢問。
在我緊張著要開臉書直播談手淫時,我竟然忘了把夾麥插入手機,收音極差。我那時在星巴克,人來人往,攪拌機也正在「熱舞」。直播到一半,我緊張到忘了自己要說什麼。
我半點都不喜歡那影片,但心想,不管了,就放上去吧!那時是九月,頻道不到兩百訂閱,我心想反正沒什麼人看我影片。
結果,一位男士觀看後,因一片「熱愛」而把我影片放在男性論壇上。
二十四小時內,影片觀看率直破一千大關,也因此讓我的訂閱跨過兩百這門檻。
真的是不可思議,我竟然因為一支手淫危害財運的影片而在兩個男性論壇「爆紅」。兩個!
但我想我父母應該不會為我這「成就」而驕傲。😂
我也收到好些男性酸民因被我影片激怒而發來的留言。幸好,也有更多的男士以親身經歷而理智地支持我的說法。
在報父母恩咒的影片下方,有兩個留言給了我很大的動力:
「嗨,季謙小姐,請上傳更多影片。」
「感恩感激你循循善誘,教導我們如何通過佛法唸經、盡孝道,報答父母養育之恩。」
金玉良言:一切都是最美好的安排。
——————————
三、焦點不在我
觀眾選擇自己想看的內容。有時,「網紅」會因為高互動率按讚率等而自滿。
但對我而言,我上傳越多影片,越覺得這些不是在為我自己做。
除了定期更新,我並沒有什麼油管策略。
有時,我也想不出什麼搶眼的標題。我讓我的剪輯師覺得縮圖要怎麼做。我沒有什麼必勝的格式來呈現我的影片,更沒有什麼相似的頻道供我參考。
我把我的經驗和與客人的交流說出來。
這些影片都是我的迷你版,在網路上授課分享。
如果你覺得受用並訂閱我的頻道,幸運的不是我。
是你,因為你認出這知識能改善你的生活品質。
人生如一場亂流,我們的情緒,遇到的人事物往往會讓我們覺得不由自主,不在自己能控制的範圍內。
當你利用這新知識來駕駛你的人生時,我很確定2020年必定會帶給你和你的家更多的快樂和收穫。
謝謝你們,天才們,發現了我,又選擇與我同行。
你讓我想成為更優秀的自己來更好地幫助們。
我也期待對你而言,我也能同樣地啟發了你們。
___________________________________________
🎉 Thank you to the 300 geniuses! 🎉 😁
I hit 300 subscribers on 29 December 2019, around 1030am.
One radical decision I made in June 2019 was to start weekly upload to my Youtube channel.
Radical because I was already running on a very tight time schedule every day.
But I have a bad habit.
Once my mind is set on something, I charge like the Flash, bulldozing all obstacles to make things work.
I am lucky that I found a reliable video editor in Taiwan.
If I do everything myself, my hair will turn full white or I will die young, whichever comes faster.
My channel hit 100 subscribers in March 2019, with 7 videos uploaded sporadically over a span of 2 years.
The weekly upload commenced on the last week of June. From June till now, I have only missed one week of upload due to heavy workload in December.
25 weekly videos later, these are the 3 lessons Youtube have taught me:
1) OLD CAN BE GOLD
It’s true. You can start a Youtube channel with merely an Iphone.
Currently, the videos on my channel are my FB Lives from 2016-2017, filmed with the front camera of Iphone6 and 6S.
I used to do weekly Lives back then and chalked up many videos. The resolution is funky.
I toyed with the idea of remaking all the 60 over videos, you know, with a really nice DSLR camera and in a pretty setting, so that it can look more professional.
But…the thought of my hair turning white…
So I uploaded the videos and gradually over 6 months, the views stacked up and new audience started finding me through Youtube recommendations.
All my Youtube videos has over 100 views.
One video on golden toads hit 7.8K views with 131 Likes:
https://youtu.be/dtcU9GG80wQ
Another video on how masturbation harms wealth luck has 6.8K views with 45 Likes:
https://youtu.be/lPH26j2XQGw
And this video on the mantra to repay parents has 1.8K views with 35 Likes:
https://youtu.be/x-7GPmbq5nw
No one has yet to complain of the wacky resolution. I think the content, my clear audio from a lavalier mic and the editing effects make up for it.
Most of the time, those Lives were done on the fly, after getting all fired up from a client consultation or receiving questions from my readers, so you see all these different backgrounds in my videos.
If I have to remake the videos, yes I may speak better, but I doubt I can mimic the same in-the-moment passion.
✅ When the time is right, stop fretting about the small stuff and just charge ahead.
_____________________________
2) IMPERFECTION IS PERFECT (sometimes)
I am anal about being as perfect as I can.
When the 2019 me watched the younger me blabbing away in the Lives, I will be like, eeee…why did I talk like that, yucks, why did my face look like that…
That golden toad video showcased my big pancake face in its full glory…and it grossed the highest views. It also brought me a ton of inquiries from Singapore, Malaysia, Taiwan, Macau and China over the last one year.
In all my anxiety to talk about masturbation on a FB Livestream for the first time, I freaking broccoli forgot to plug in my lavalier mic. The audio was bad. I was at a Starbucks cafe. People were walking left right up down center. The blenders were on rock and roll. I forgot what I wanted to say halfway.
I didn’t like the video a single bit. But never mind, just upload. My channel had less than 200 subs at that time in September. Who cares to watch my video anyway…
Then some guy watched it and “liked” it so much that he embedded my video to a men’s forum.
Within 24 hours, the views rocketed to over 1000 and that was how I hit the 200 sub count.
Holy asparagus, I became “famous” for a video of me sprouting about Masturbation VS Wealth Luck. In TWO men’s forums.
I somehow doubt my parents will be proud of this "achievement" of mine though. 😂
There were hate comments from men who got very agitated with what I said in the video. #chillbro Thankfully, there were more rational men who supported my viewpoint with their personal experiences.
In the video on a Buddhist mantra, there were two comments that motivated me greatly:
“Hi Ms Ji Qian, please do upload more videos.”
“Thank you for your patient guidance to teach us how to be filial and repay our parents for raising us up, through the Dharma and sutra recitation.”
✅ Everything happens for a good reason. It is up to me to make it serve my interest.
_____________________________
3) IT’S NOT ABOUT ME
People choose the content they want to watch. Sometimes "influencers" get carried away when they see their engagement shoot up.
But for me, the more videos I upload, the more I feel I am not doing it for myself.
Apart from consistent uploads, I do not have any strategy for Youtube.
I sometimes struggle to think of eye-catching titles. I let my video editor decides how he wants to do the thumbnails. I have no winning format to present my videos. There is no other similar Youtube channel for me to refer to.
I just speak what I know from first-hand experience and client interactions.
All these videos are my different mini-me, teaching and sharing online.
If you find it useful and subscribe to my channel, it isn’t me that is lucky.
It is YOU. Because you recognise that this knowledge can improve the quality of your life.
Life is a turbulence of emotions and events and it can often feel that we are not in control.
When you are able to steer your life better with this new knowledge in hand, I'm very sure that 2020 will be happy and rewarding for you and your family.
Thank you, genius, for discovering me and staying with me.
You make me want to be a finer version of myself to help you better.
I hope I have the same impact on you too. ❤️
my starbucks idea 在 AppWorks Facebook 的最佳解答
[Want Customers? Think About Launching a Viral Marketing Strategy for the Ages]
As a time-worn marketing person, I can share with you that marketing on the web is a hard-won game. The reality is, getting attention on the web is hard. Viral marketing is hard. And viral isn't what you think it is.
When you are thinking about a marketing strategy that uses the web, you need to remember two things:
1. The difference between a great digital marketing strategy and a good one is that a great digital marketing strategy has to tap into what customers want in their lives. This is often separate from them wanting your product.
2. The web is the birthplace of network effect, which many people have seen when content "goes viral." But going viral is not something that happens with content delivery. It has more to do with psychology.
I want to share with you a strategy we used at Starbucks, where I worked with the digital team, that leverages network effect. I think this was in 2014-15. It taught me that marketing that goes viral isn't really about the messaging, it's about the customer need.
Every winter holiday season, Starbucks rolls out red cups.
We noticed that when these red cups emerged in the stores, Instagram and Twitter would be flooded with photos of people enjoying the red cups.
One of the people on our team came up with this idea that we should ask people to create a beautiful red cup image on social media. We would reward the most creative image creators.
The rules of the game were:
1. Create a stunning image of a Starbucks red cup
2. Post it on Twitter or IG with a hashtag (I think it was #redcupscontest
3. We will choose the best five for prizes, and give one real gold Starbucks cards to an overall winner and supply them with a lifetime of coffee at any store
More than 24,000 people posted images in two days.
What made this is a "viral" marketing campaign is that it had inherent network effect. If you participated, you made it attractive for other people to participate, not just because you might get a reward, but because you could help your own business and lifestyle.
People posted their images not just in the hopes of getting noticed by the brand. They posted them because they sought attention from creative teams, ad agencies, digital design houses, and creative directors. Those people cruised the hashtag looking for talent.
Over the subsequent years, the red cup contest has become a "thing." It celebrates the artist and creative lifestyle.
The secondary benefit is that it helps the brand, because it gives the brand image a halo -- Starbucks is creative, sincere, and a creator of special moments that deserve attention.
Notice, it says nearly nothing about the chain's ability to serve coffee.
Marketing on the web is really good tool for helping people, ad in my personal belief, I think this is the secret sauce to digital marketing. It's not about saying who you are in a fancy way that gains attention.
It's about helping someone who knows you feel better about themselves, learn something, gain extra super powers, or create synergy and serendipity in their life.
That's the magic muscle of digital. It amplifies life. It makes the feedback cycle of risk-taking and communication a positive one for whoever taps into it.
Think about that the next time you seek customers on the web.
Doug Crets
Communications Master, AppWorks Accelerator
Photo credit: xxolgaxx on Pixabay
my starbucks idea 在 Scarlett To 旅遊玩樂誌 Youtube 的最佳解答
#Vlogmas #XmasVlog #開箱 #美食開箱 #HongKongVlog #HKYoutuber #香港Vlog
Merry Christmas~~~
如果想知道更多香港和海外的旅行玩樂資訊~
? 別忘了訂閱我這YouTube 頻道喔~
還有 FB & IG~
? Facebook Page:Scarlett To 旅遊玩樂誌
▶️ https://www.facebook.com/unbelsorrisodallitalia
? Instagram:scarlett_to
▶️ https://www.instagram.com/scarlett_to/
-----------------------------------------------------
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https://youtu.be/Mzvfnnw_AI8
?單詞Ep4 動物
https://youtu.be/N2V9aNvrkiE
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?【Cat Vlog】
? Cat Vlog 1
https://youtu.be/yYExvtrYPOM
? Cat Vlog 2
https://youtu.be/0r4RQNDmFIE
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?Music for Work, Study and Relaxation
?https://youtu.be/VkRTdOcQ2gw
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歡迎訂閱 我的頻道~~~
?YouTube:Scarlett To 旅遊玩樂誌
http://www.youtube.com/c/ScarlettTo
?Facebook 粉絲頁:Scarlett To 旅遊玩樂誌
https://www.facebook.com/unbelsorriso...
?追蹤 Instagram : scarlett_to
https://www.instagram.com/scarlett_to/
?Travel Blog 我的遊記
http://unbelsorrisodallitalia.com
?E-mail聯繫:(歡迎任何形式的合作)
unbelsorrisodallitalia@gmail.com
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我的KeyWords~~
意大利 義大利 歐洲 歐洲旅行 歐遊 旅行
風景 名勝 古蹟 秘點 旅居 自遊行 自助旅行
意大利美食 意大利必去 意大利必食 意大利必買
意大利景點 意大利分享 意大利旅行 意大利生活
香港Vlog 香港人 香港日常 香港遊 香港美食 Hong Kong
Travel Italy Italia Europe Travel Blogger Travel Vlogger
語言學習 廣東話 教學 初學廣東話 粵語教學 貓貓之日常
my starbucks idea 在 Anh Minh Youtube 的精選貼文
A lot of brands and options out there for baby products! I am so lost! There's so many different kinds I don't know where to start. I did some research and kinda got a little idea so I thought I'd share it with my husband and discuss it before making any purchases we might regret later in the future. It's definitely something to look into and think about. My husband is a huge spender and that's the reason I want to control the purchases as much as possible. Otherwise we'd stuck with so many things we don't need and it would be such a waste. Got to moderate closely!
STAY CONNECTED.....
YOUTUBE: https://www.youtube.com/anhminhnet
EMAIL: anhminh@anhminh.net
FACEBOOK: https://www.facebook.com/anhminhfan
INSTAGRAM: https://instagram.com/anhminhledoan
SNAPCHAT ?: anhminhnet
TWITTER: https://twitter.com/anhminhnet
my starbucks idea 在 ClumsyCynthia 黃可樂 Youtube 的最讚貼文
————OPEN ME 打開我————
Hi everyone, here’s my attempt on breakfast in a mug! i love breakfasts and even more when you can make it within your favorite mug within 5 minutes! Hope you’d like it, and btw they are legit… not even joking now.
今天分享的三款馬克杯早餐真的是真心不騙
超好吃!!!而且材料簡單 容易調整成自己口味 而且又快速~~雖然我超想念台灣早餐店的早餐 偶爾自己用微波爐做早餐換換口味也蠻好的齁 :p
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: Previous Videos :
March Favorites - https://www.youtube.com/watch?v=1vegUUVFZC0&t=254s
5 Lessons I Learned From Studying Abroad - https://youtu.be/PQ6e_WVubLs
Feb Favorites - https://youtu.be/2a2rr3XJVRg
Yoga Diary - https://youtu.be/4Rc7FVRi3L8
Community College Experiences - https://youtu.be/H90g_ZP1TdU
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: Don’t be shy :
Snapchat: cynthiahuangg
Instagram: clumsycynthia
Facebook: Clumsy Cynthia
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: Music :
Skeletons: https://soundcloud.com/oiseaubizarre/skeletons