畸寶當年
如沒記錯,有線電視Cable TV 1993年創台時,是DDB廣告公司負責它整個launch的大型企劃。
那時我還未畢業,未返港,未入DDB,但到我後來加入了這廣告公司之後,清楚記得創作部有顯眼的空間,是充斥著畸寶廣告稿的。草稿、打稿、比稿的稿,不是給貼起來就是Visualizers的位子上至少有幾張。
我是百佳team,不是Cable Team,後來間中也客串過幫拖做一些cable的廣告。記得當年把客戶成功爭奪回來的,是澳洲的Creative Team。
我聽得最多關於這次pitch的戲劇,是大老闆一位姓吳的先生,聽了整個presentation之後唯一的comment是:「個slogan,我想X個字,唔想Y個字」。真實數目我記不起了,但同事之間引以為談,驚嘆大老細即是大老細,唔同你講口號意思、字眼、造句、聲韻,淨係同你講:字數。
為什麼呢?又冇解釋:高呀。
是真是假,我也是道聽塗說,沒參與會議的我無從fact check,但就成為了創作部之間一時之話題,大家碰面時會無厘頭亂說:「唔要6個字,我要5個字,ok?」
然後笑作一團。
#畸寶 #CableTV
#那些年的廣告日子
#口號呢家嘢
#字數題
#畢明又講廣告
fact造句 在 喬的英文筆記 Joe's English Learning Notes Facebook 的最佳貼文
<寫作必備八種句型- (5)>
喬今天又要分享八種寫作句型了,各位同學不妨也試著造句看看吧!相信這些句型對各位同學是有助益的:
☛ make a career of 在…方面有所建樹; 以…為生涯
e.g. Caroline is trying to make a career of her cupcake business, which she found promising in the future.
凱瑞萊正嘗試著以她發現非常有展望的杯子蛋糕生意做大事業
☛ bring…under control 對…加以控制; 使…得到控制
e.g. At present, many governments are going out of their ways to protect the natural environments from being severe contamination, but it seems rather late to bring the situation under effective control.
目前很多國家政府盡力保護自然環境免於嚴重污染,但要使這情況獲得有效控制似乎為時已晚
☛ bracket ….with 把…與…相提並論
e.g. It is not appropriate to bracket your pains in the project with the mistakes you have done.
把你做計畫所付出的艱辛與所犯的錯誤相提並論是不恰當的
☛ make no bones about 對…毫不猶豫; 毫不掩飾
e.g. Caroline made no bones about the intimate relationship with the manager and even seemed to take pride in it sometimes.
凱瑞來對於跟經理的親密關係毫不掩飾,有時甚至似乎對此感到驕傲
☛ put a blot on …使…留下污點; 損害…的名譽
e.g. The producer ‘s love affair with the star put a blot on his copybook and thus, he had no only degraded himself, but also done great harm to the company’s image.
製作人與那明星的曖昧關係使他自己的歷史添上污點。這不僅僅降低了他自己的身份,也大大損害了公司的形象
☛ bend one’s efforts for ..致力於…; 為…全力以赴
e.g. Naruto bent his efforts for making up with his best friend, whom he thought had the same fate as him.
鳴人為了與他認為與他擁有相同命運的最好朋友和好而全力以赴
☛ cherish/nurse the belief that… 懷有…的信念; 確信…
e.g. Ray’s business landed on the rocks for some reasons but he still seemed o cherish the believe that he could nurse it back to life.
由於一些原因,瑞的生意垮台了,但是他仍確信他能使之恢復生氣
☛ bear a resemblance 與…相似; 與…類似
e.g. Genetically, Caroline and Max are twins; nevertheless, much to their parents’ astonishment, they bear no resemblance with each other in fact.
基因上來說,凱瑞萊與麥克斯是雙胞胎。然而讓她們父母震驚的是,她們事實上幾乎沒有與彼此相似的地方
fact造句 在 喬的英文筆記 Joe's English Learning Notes Facebook 的最讚貼文
<八種常用寫作句型分享-3 >
喬今天又要分享八種常用寫作句型囉!各位同學可以試著自己用這些句型造句,日積月累的練習才能造就寫作的能力唷!一起來熟記這些用法吧!
accuse sb of Ving 控告;指責某人於某事
e.g. At present, plenty of parents accuse school teachers of their indifference to their children’s psychological development.
目前有很多家長指責學校老師對於他們小孩的心理發展漠不關心
be adjacent to 與…比鄰; 連接; 靠近; 貼近
e.g. The fancy hotel is within a walking distance to Time Square and is adjacent to the two major shopping malls in the city.
這個精緻的飯店距離時代廣場非常近,而且非常接近此城市的兩個大賣場
have an affinity for 對…有吸引力; 喜歡
e.g. The truth is that if you have an affinity for a person, you overlook most of his or her imperfections. That is why love is blind.
事實上就是如果你喜歡上一個人,你會忽略掉他/她大部份的不完美之處。這就是為什麼愛情是盲目的
be aggrieved at 因..感到焦慮; 對…感到悲傷
e.g. Caroline’s mother is rather aggrieved at her having been taking drugs since her high school.
凱瑞萊的母親對於她自從高中就開始吸食毒品感到非常悲傷
be allergic to 對…有過敏反應; 厭惡…
e.g. Suggestions and criticisms are usually unpleasant to people but do good to them in fact. Sadly to say, some are even allergic to them and thus make no progress.
建議與批評通常是帶給人不悅,但事實上對人們是有益處的。很難過地,有些人甚至厭惡它們,也因此無法進步。
come into antagonism with 與..鬧翻; 對抗
e.g. The two entrepreneurs came into antagonism with each other since their companies’ new products seem to be coincidentally identical in terms of function, leading to big loss in profits.
這兩位企業家與彼此鬧翻,因為就功能性而言,他們公司的新產品似乎巧妙地雷同,造成很大的利益損失。
be apt to 有…傾向; 很容易..; 有可能
e.g. The old are apt to make such mistakes as thinking the young should always be at their mercy because they are definitely more experienced in everything.
老年人很容易犯諸如此類的錯- 認為年輕人必須一直聽從他們,因為老年人在每件事都是非常有經驗的
aspire after/towards/for + N. ; aspire to V. 渴望; 嚮往; 追求; 有志於
e.g. Caroline aspires to become a successful businesswoman since she is obsessed with feminism.
凱瑞萊嚮往成為一個成功的女商人因為她沈溺於女權主義
fact造句 在 成語造句篇第1集:a church mouse一窮二白, the facts of life 性 ... 的美食出口停車場
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