皮卡！皮卡皮卡～丘～～
寶可夢25週年，如何風靡全世界？
How Pokémon Became a Monster Hit
今天來讀 #華爾街日報
From Pikachu to Exeggutor, the phenomenal popularity of the game has surprised even its creators.
從皮卡丘到椰蛋樹，寶可夢遊戲的爆紅現象令原創者都稱奇
🌏When Tsunekazu Ishihara first got involved with Pokémon, he didn’t expect Pikachu—a chubby yellow mouse with rosy cheeks—to become a global figurehead for the popular game series. “None of us really thought Pikachu was particularly special,” the chief executive of Pokémon Co. told The Wall Street Journal.
石原恒和剛接觸寶可夢時，他沒料到皮卡丘—這隻長著紅腮、圓圓滾滾的黃老鼠，會成為這款熱門遊戲系列的全球代表性角色。這位寶可夢公司的社長跟華爾街日報說：「我們沒人認為皮卡丘有任何特別之處。」
📺Pikachu, just one of a number of child-friendly monsters featured in the first game, rose to stardom after it was featured in an animated television series. Today, Pokémon Co. employees, including Mr. Ishihara himself, have an image of Pikachu printed on their business cards.
皮卡丘只是首款遊戲裡眾多兒童適宜的怪獸之一，在主演了電視動畫影集系列後崛起成名。如今，寶可夢公司的職員名片上都印有皮卡丘的圖像，包括石原社長也一樣。
✍️Monster Hit: 巨大的成功
monster (adj) 巨型的，巨大的
hit (n) 非常受歡迎、或非常成功的人（或事）
寶可夢能紅遍全球的核心體驗是什麼？
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