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成功廣告的關鍵
📷 photographer: Teddy Tzeng 曾崇倫
Translation: @benkongenglish
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商人 廣告人應該是聰明的一群人類吧
他們懂得如何建立形象 抓住消費者的心
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向聰明的人學習
發現他們利用消費者的心理做促銷活動
例如買十送一 或是才一百多塊的199標價
讓顧客覺得很划算 很願意消費
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向聰明的人學習
發現他們用愛和健康打動消費者的心
廣告詞說要保護家人 做家人的支柱
原來是建商房仲與避震建材的廣告
廣告詞說思念愛人 想見家人
原來是電信公司與交通運輸的廣告
廣告詞說健康是最重要的財富
原來是健康食品或理財保險的廣告
廣告詞說該用歡樂讓自己放鬆
原來是飲料速食和旅遊飯店的廣告
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我不評論這些商品的價值與廣告手段
但可以發現人真正需要的東西
是愛 是健康 是喜悅 是支持和陪伴
於是那些非必需的商品
企圖和我們內心渴望的東西扯上關係
看起來就顯得重要 而且都是為了消費者好
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謝謝聰明的人證實這件事情
我想我會繞過這些商品
直接朝向我內心真正渴望的東西邁進
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Businessmen and people in the advertisement industry are some of the cleverest people no doubt.
They know how to build a good image of the brand and grab the heart of customers very well
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Learn from them
They launch promotions making good use of the psychology of the customers
People often find it a bargain and are willing to make purchases with buy-10-get-1-free promotions or seeing the price set at 199, thinking it’s still within the 100-dollar range.
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Learn from them
They touch the heart of consumers with the disguise of love and health.
Advertisement scripts are skilfully constructed.
An advertisement of a realtor and anti-shake building materials scripted as being the pillar of your family and to protect them.
An advertisement of telecommunication companies and transportation companies scripted as seeing long missed family members and lover.
An advertisement of healthy food products and wealth and insurance company scripted as health is wealth.
An advertisement of fast food and travel and hotel industry scripted as being joyful and relaxing yourself.
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I won’t comment on the value of these products and how they promote their products, but it’s not difficult to see what people really need are love, health, joy, support and accompany.
Products that are not necessities seem important and beneficial to us when they are linked to these needs.
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Thank you for proving this for me, clever people.
I am going to take steps towards what I truly desire, bypassing these products.
「disguise price」的推薦目錄:
disguise price 在 TOYSREVIL Facebook 的最佳解答
Conscience Toys
Toy Palace
Fish Samurai Seven People
良心玩具 【 戰國 武士魚】
創作啟發於日本戰國史上,用兵方略與為政之道在留下頗具影響的武田信玄。
他有「風林火山」的稱呼,所到之處無人不怕,他用兵展現在其戰旗標語之上(其疾如風,其徐如林,侵掠如火,不動如山),他是個善用《孫子兵法》的武將。
武士魚信玄積極開發耕地,善用甲州領內大量金礦,積極開採金礦的事業,引入先進的採金技術,發行全日本最初的定額金幣「甲州金(日語:甲州金)」。
而鯉魚在日本有龍在民間化身之說,所以最能體現武士精神。
鯉魚武士他是個直通天廳,體恤萬民的戰神,全民愛待,所以讓他所到國渡極其豐饒。
材質:軟膠
高度:13公分
售價:TWD.2400
首發:台南ソフビ決起集會。設計師玩具聯展
【活動時間】
2020/05/01
下午一點~六點半
下午二點開始販售
【活動地點】
MermurToy
70245台南市南區西門路一段689巷31號 晒圖文創園區內
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Koi Samurai inspired by Takeda Shingen, daimyo (feudal lord),
and one of the most famous military leaders of Japan in the Senkogu period.
Koi Fish, legends say that it's a dragon disguise, thus chosen to reflect the spirit of samurai
Koi Samurai is loved by all folks because it always taking care of everyone,
and also because he got a pretty record in every war.
Koi Samurai actively develops land property and makes good use of a large number of gold mines in Koshu.
Koi Samurai even introduce advanced gold mining technology and issue the first currency in Japan, Koshu-Kin.
However, there's a secret side of Koi Samurai, it also is one of the members of The 7 Water.
Rumour has it the Mon on its armor imply the hint of The 7 Water.
This organization is very mysterious, but with the debut of Koi Samurai, maybe this organization will get revealed gradually.
Material: SOFT VINYL
Size: 13cm
Price 80 USD
【Activity time】
2020/05/01
1 pm~6:30
Start selling at 2pm
【Event Location】
MermurToy
70245 No. 31, Lane 689, Section 1, Ximen Road, South District, Tainan City