關於 city of joy ，我們在網路上蒐集到這些相關的討論、資訊與評價

💌 Dear Mr Dad,
Remember this precious moment 11 years ago? Remember all those beautiful years we had working together side by side? Remember going back and forth to London every week? Remember staying up till late to meet the deadline? Remember the joy we had after all the hard work? Remember your photography & design studio in the heart of Birmingham city centre?

Ohhh how I miss the good old days! To be able to work long hours. To be able to walk tirelessly. To be able to see flawlessly. To be able to breathe without pain…

Thank you for giving me years of priceless experiences that I wouldn’t trade for anything else in this world. And yes, if you asked me, I would do it all over again with you and only you. But as for now, even to be able to wake up every morning, still breathing, and to see your face next to me is more than enough for me…

Maybe I will never be that same energetic person ever again but I promise you that for as long as The Almighty allows me to get out of bed every morning, I will keep on supporting every step of yours until my last breath. And let’s finish #TheOldForgeCottage - our dream house project - together…

Beyond blessed,
Mrs Mom
#wisemomsays

p/s: Thanks to Facebook memories for reminding us of what a wonderful life we had…

TEARS OF JOY AS SHE GOT OFF THE WHEELCHAIR…

https://direct.me/cl328

She slipped while doing some housework, twisted her knees and ankles, forcing her into a wheelchair for more than a month. It restricted her movements, and adding to the laundry list of other symptoms, including numbness and tingling of her limbs, loss of sleep and headaches, she felt miserable and detached. Her husband could feel the pain and agony she was going through. When medication and treatment got her nowhere, he drove her all the way from Johor Baru to Impressions City, Malacca where tit tar master Chris Leong was conducting CLM tit tar treatment with his elite team. On seeing the master, she became emotional and shed tears of hope. Treatment over in less than 10 minutes, she got off the wheelchair to take some “baby steps”. Her husband was amazed, and she burst into tears of joy. Master gave them a warm hug as they drove off, after profusely thanking Master for helping to put their lives back on track.

https://direct.me/cl328

#Masterchrisleong #bonesetting #tittar #tabibtulang #clm #clmethod #sunwaydamasara #midvalley #drchris #datochris #跌打 #chris #datoserichris #setiaalam #sripetaling #bone #tulang #leong #梁潤江 #ampang #clmjakarta

A nod of respect is one way to know you’ve made it in the city, wearing new Tiffany Knot is another. Anya Taylor-Joy gets it. #KnotYourTypicalCity #TiffanyAndCo

Discover #TiffanyKnot: https://bit.ly/3j2Gt1G

中文字幕請打開CC字幕 (抱歉，我還在學中文所以有時候可能表達的不太清楚🙇‍♀️）

I recently took a solo day trip to Maokong Village in Taipei, Taiwan. It was a nice opportunity to step away from the city and to fully immerse myself in the beauty of nature.

My intention for the month of August was deep rest, and as a practice, I've been making it a priority to explore more of this island and to do things that bring me joy. There's so much more to life than just work but because we live in the society that we do, it's easy to get caught up in just trying to survive.

I hope that these silent vlogs can be a simple reminder of the little things in life~

Please let me know if you have any questions or if there's anything you'd like for me to document!

If you enjoyed this video, don't forget to hit "like" and the subscribe/notification bell! 💖

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*Music:*
✨ Tarn PK - Indigo Dreaming - https://thmatc.co/?l=52B64251
✨ Mark Generous - Ten Years Later - https://thmatc.co/?l=E3372062
✨ Laureline - I Love You - https://thmatc.co/?l=1A4512CF
✨ andreas owens - falling & falling - https://thmatc.co/?l=F499146A

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Connect for more on sustainable fashion and conscious living:
https://www.instagram.com/thesensiblefay
https://thesensiblefay.com/

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▼「SUMMER DAZE」listen now
https://soundcloud.com/radwimps_official/summerdaze


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　昨年2020年、各音楽フェスは軒並み中止に。2021年に大きな期待を寄せて迎えてはみたものの、明るい兆しが一向に見えてこなかった今年の春頃。友人の訓ちゃん（野村訓市）とこんな話になった。
「なんだかまた鬱屈した夏が来そうだね。せめて聴いている間は気持ちが晴れて、どこまでも駆けていけそうな、踊り続けられるような夏のアンセムを作ろうよ。この夏の眩惑を一曲に閉じこめよう。」
　そこからこのSUMMER DAZEは出発しました。
　夏が近づくにつれアレンジも徐々に決まっていき、友人たちに聴かせると皆一様に喜んで踊り出すのでした。そして映像を作ろうと盛り上がり、一人、また一人と参加したいと言ってくれるクリエイターが増え、学生の自主制作のようにワイワイと映像制作も進んでいきました。皆がそれぞれの仕事を終えた夜中に打ち合わせやロケハンを繰り返し、撮影をしていきました。音源作り、Tシャツ作り、ムービー制作、ジャケット撮影のすべてを自分たちだけで行ったのは初めてのことでした。
　この音源と映像は僕たちから、共に2021年夏を生きるすべての同士たちへのプレゼントです。無料でSoundCloud、YouTubeにアップします。この夏の好きなシーンで聴いてもらえると嬉しいです。
　忙しい合間を縫ってやりたいと賛同し参加してくれたYOSHIROTTEN、カメラマンの川上くん、映像まわりを寝ずにやってくれた笠井くん、夜中の街を全速力で走ってくれたNANAMI、そして訓ちゃん、改めてありがとう。
　皆さんの夏が輝きますように。


洋次郎


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In 2020, various music festivals got cancelled. I welcomed 2021 with hope but even around Spring time, there was no good news. That’s when my friend Kun-chan (Kunichi Nomura) and I had this conversation.

“I feel like this summer is going to be another depressing one. So let’s write a summer anthem that we can clear our minds and feel like we can keep running and dancing forever at least while we listen to that song. Let’s capture all the dazzlement of Summer in this song!”

That is how SUMMER DAZE started.
As Summer approached, arrangement came into shape and when I played it to my friends, they all started dancing with joy. When we decided to create a video to accompany the song, more and more creators wanted to take part and we ended up working on it like a bunch of students having fun making a homemade video together. We gathered late at night after work to hold meetings, go location hunting and shoot the video. It was the first time for me to write music, make T-shirt, shoot a video and cover photos all on our own.

This song and the video are a gift from us to all our comrades living their lives in the Summer of 2021. We will post them on SoundCloud and YouTube free of charge. I hope you will enjoy the song at your favorite time and place this summer.

Special thanks to YOSHIROTTEN, Kawakami-kun for all the awesome photos, Kasai-kun for your sleepless nights working on the video, NANAMI who ran around the midnight city in full-speed and last but not least, Kun-chan. I know you guys are all really busy but thank you for taking time to be part of the project.

I wish you all a very bright and happy Summer!


Yojiro


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＜SUMMER DAZE Official Music Video＞
Creative Director : Kunichi Nomura
Art Director : YOSHIROTTEN
Movie Director・Editor : Yusuke Kasai
Director of Photography : Tomoyuki Kawakami
1st AC : Kohei Shimazu
Camera Assistant : Kenta Adachi
Colorist : Masahiro Ishiyama
Hair & Make-up : Taro Yoshida
Production Manager : Yoko Watanabe
Producer : Ryuta Nagano
Special Thanks : Shinji Torigoe / Yusuke Oguro / DOSCOI TANAKA
Production : YAR inc. / SANA inc.
CAST：NANAMI KEYES（TOMORROW TOKYO）

Supported by ：VANS JAPAN

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Official web：https://radwimps.jp/​
Twitter：https://twitter.com/RADWIMPS​
Instagram：https://www.instagram.com/radwimps_jp/​
Facebook：https://www.facebook.com/radwimps.official/

Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil

PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.

Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.

Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.

SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.

Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.

Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.

Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.

In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.

Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).

Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.

DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.

All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.

Only “Blissful” design packaging was used during the period to pack every product sold.

On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.

1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.

PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.

A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.

“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).

Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.