〔頭盔王招聘Digital Marketer/店務助理/文書助理〕
頭盔王電單車
去年全港電單車架數增長數目近10000架,作為少數在疫情下逆市擴展的行業,我們正積極擴充業務並急需新血加入!如果你熱愛電單車,希望將這份熱誠分享給更多初次接觸電單車的人,歡迎你加入頭盔王的團隊成為我們的一份子,保障更多騎士行車安全之餘,令更多人愛上駕駛電單車的樂趣!
〔Digital Marketer〕
Work location: Sheung Wan/ Yau Ma Tei
Salary: 22K +, negotiable based on experience
5 Days work
Key Responsibilities:
-Responsible for increasing online sales through connecting with the right audiences, design and execute creative campaigns and continuously improving UI and UX.
-Handle weekly advertising (Digital Marketing) and Commercial strategies
-Lead and plans in brand strategy and providing strategic solutions in fast-paced environment
-Review business priorities, practical solution to business problems proactively
-Work closely with the creative and production team of 50 people.
-Analyse, design, implement lead generation systems on website
-Design and implement Loyalty Program and reduce Abandon Carts
-Conduct user research, user testing, AB testing to optimize customer experience
-Analyze user journey to understand motivation, expose pain points, issues and improvement opportunities
-Responsible for planning, budgeting, executing, monitoring promotion plans to boost business growth.
50% work on general marketing, 50% work on UI/UX
To be successful in this role you will exemplify our CORE values and:
-Degree in Marketing, Journalism, Communications is preferred
5+ years marketing experience at agencies or in-house is preferred
-Experience in Shopify is a bonus
-Strong market business sense and well knowing of the market
-Experience in marketing plans and brand building activities including social media, search engine, digital and media planning
-Strong analytic with good presentation and communication skills, and able to work under pressure
-Excellent command of written and spoken English and Chinese
-Be proactive approach, with extreme confidence in taking ownership of your work and the results it drives
-Attention to detail, consistency and accuracy
-Last but not least, you should be a motorcycle enthusiast and able to share the joy of riding to your audience!
Interested candidate please send your CV to info@helmetking.com
〔店務助理〕
店員(12K - 18K,另有花紅,視乎經驗)
基本要求
-有上進心,肯搏肯捱
-做事細心、有條理
-喜歡與人溝通
-有零售經驗
-有興趣了解電單車
-親善有禮、成熟穩重、主動進取
工作內容
-負責店面日常運作,包括銷售/鋪面上架
-和各間供應商聯繫
-回覆客人查詢
學歷及技能要求
-中五畢業,年齡性別不限
-兩年或以上工作經驗
-中文打字,良好粵語,一般英語及普通話
-通曉普通話、英文優先
工作詳情
-5天半輪更工作、需要周六、周日及假日工作,每天工作10小時
-長短周(可彈性調配)
-勞工假期
員工福利
-醫療保險
-交通津貼
-12天有薪年假
-員工進修資助
-有薪病假﹑婚假、恩恤假
-員工購物優惠
工作地點
-油麻地
如果你自問對人唔生外,鐘意同一班同樣熱愛電單車好玩的同事相處,歡迎聯絡我們!請將簡單的CV email到info@helmetking.com期待你的加入!
〔文書助理〕
〔Administrative Officer/ Administrative Assistant〕
Job Description
-Prepare invoicing
-Execution and monitoring of all regular purchasing duties
-Review payments and receipt transactions
-Prepare company secretarial documents
-Provide clerical and administrative support to the office team
-Assist in ad-hoc job assignments, Pick up and deliver documents.
-Coordinate with team and suppliers in the purchasing scope of work
-Maintain complete and updated purchasing records/data and pricing in the system
-Book Keeping and Data Entry
Requirements:
-Higher Diploma, Associate Degree or above in Business
-Administration or other related disciplines
-1-3 years’ experience in administrative field
-Responsible, good team player, detailed-oriented and organised
-Proficiency in MS Office applications and Chinese Word Processing
-Good command of both written and spoken English and Chinese
-Candidates with more experience and qualifications will be considered as Administration Officer
-Holder of a valid HK driving license (Class 3, 22) is preferred
-Fresh graduates will be considered
We offer competitive remuneration package and comprehensive fringe benefits including:
-5-day work per week
-Discretionary Performance Bonus
-Marriage Leave
-Annual Company Trip
-Staff Shopping Discount
-9 Days Annual Leave
-To embrace the idea of work-life balance, we also endeavor to create a fun and enjoyable environment for our team members.
Interested candidates please apply with FULL RESUME with SALARY EXPECTATION and AVAILABILITY. Please send your CV to info@helmetking.com
同時也有6部Youtube影片,追蹤數超過643的網紅Dickson Chai,也在其Youtube影片中提到,Campaign : Blissful Together Brand : Auntie Anne's Malaysia Marketer : Dickson Chai Agency : Nil PROBLEM Auntie Anne’s is a well-known International...
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promotion strategy 在 車志健 Brian Cha Facebook 的最佳解答
一杯 #奶茶 可以悟出咩道理?
其實奶茶本身係好普通嘅一種產品,
但每個地方都有自己嘅特色風味,
港式奶茶、泰式奶茶、台式奶茶、新疆奶茶等等...
呢幾年喺世界各地嘅奶茶店開到成行成市,
證明產品嘅價值唔在於原材料有幾昂貴...
而係佢個獨特性、代表性!
各位做生意嘅朋友,
想成功推廣你嘅產品,
記得先要搵到係市場上獨特嘅定位,
你先可以打開屬於你嘅專屬市場!
比心機!
#bcm #business #inspiration #briancha #motivation #thoughts #success #suggestion #advice #coaching #consulting #product #marketing #promotion #strategy
promotion strategy 在 Apple Daily - English Edition Facebook 的精選貼文
More than 40 booksellers in Taiwan have temporarily shuttered their stores in response to an online promotion strategy that they claimed to be undercutting the publishing industry.
Read more: https://bit.ly/38B59cY
中國大陸的「雙11」購物節風潮,近年也感染台灣的網購平台;今年,台灣的網上書店推出6折等折扣優惠,結果引發台灣十多間實體書店不滿,紛紛在Facebook宣佈,雙11歇業一天,以示抗議。
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promotion strategy 在 Dickson Chai Youtube 的最佳貼文
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
promotion strategy 在 Shahrin Hashim Youtube 的最佳貼文
promotion strategy 在 UZUMAX Youtube 的精選貼文
ニンテンドーダイレクトの中でスクエアエニックスから期待できる新作シミュレーションRPGの発表がありました。
今回はいち早く体験版をプレイしたので率直な感想をお話しします!
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promotion strategy 在 Marketing Mix: Promotion Strategy part 1 - YouTube 的美食出口停車場
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