The idea of a Bus Café Library doesn’t impress Datuk Eric Chong, President of Branding Association of Malaysia. “It’s not something totally new as we have seen cafés or restaurants built in trains, ships or aeroplanes,” he commented.
Besides that, he also has some advice for Wei Kah. Firstly, instead of just focusing her business in Bentong, she should be looking at the bigger picture i.e take the business nationwide or to locations with higher populations. Secondly, instead of fixing the Bus Café Library to one location, he suggested making it movable - this then would be her unique selling point.
On the other hand, Datin Winnie Loo, the Founder for A Cut Above and Personal Branding Expert from School of Charisma, thinks that in order to stand out, the outer appearance of the bus must be unique, i.e. striking colours, creative design, etc. “Besides having delicious food, she needs to really think about how she can attract the right crowd, especially the younger generation,” she said. Apart from that, she also supported Datuk Eric’s idea of making the bus movable instead of operating it at a fixed location.
“This is not the first time someone has come up with the bus café idea, but I have yet to see any successful examples thus far,” commented Veronica Tang, General Manager of Big Orange.
In her opinion, running a Bus Café is already quite challenging, let alone having a library in the Bus Café itself. “She needs to be clear on what kind of target market she wants to focus on, so she can bring in the correct books,” she added.
“I also think that a mobile Bus Café Library is a much stronger than her original idea of fixing it at a certain location,” she concluded.
With the above comments from our panel judges, will Wei Kah’s Bus Café Library win everyone's hearts and emerge as the winner? Stay tuned for more updates!
对于马来西亚品牌协会主席Datuk Eric Chong来说，巴士咖啡图书馆算不上新点子。“其实，在我国已经有运用火车厢、船或飞机所改造的餐厅或咖啡馆。”他说。
对于Wei Kah的企业概念，他有以下的点评：第一点，他认为创业者的眼光过于狭窄，其实这个点子拥有发展至全国的潜质，因此文冬未必是最好的发源地。他认为Wei Kah应该将眼光放大，看得远些，并在人口比较稠密的地方创业。第二点，既然要采用巴士，就应该考虑做成流动性，去到不同地方，带来新鲜感，并成为独特卖点。
A Cut Above的创始人，同时也是School of Charisma讲师的Datin Winnie Loo则认为，想要脱颖而出，巴士的外貌就必须够抢眼，比如说漆上亮眼的色彩，以及有创意的设计等等。 “除了美味的食物，我想创业者还需要认真考虑该如何吸引客源，尤其是年轻一族。”她说。此外，她也认同Datuk Eric Chong的说法，与其把巴士咖啡图书馆固定在一个地方，倒不如把它做成流动性会来得更有创意。
“其实，她并不是第一个提出这个概念的人，之前也有人提出，但都没能成功的案例。”针对Wei Kah的企业概念，大橙报的总经理Veronica Tang是这么说的。
她认为，开设巴士咖啡馆已经是一个不简单的行业，再加上图书馆，其中的挑战可想而知。“她必须清楚了解自己想要锁定的顾客群，进而带入正确的书籍以吸引他们。”
“当然，我始终认为如果可以将巴士咖啡图书馆转为流动形式，会更加具吸引力。”她总结。
听过了评委们对Wei Kah企业概念的点评，她的巴士咖啡图书馆是否能够排除万难，突围而出呢？就让我们一起拭目以待吧！
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