Research of celebrity endorsement has focused mainly on four different approaches. First, the characteristics of an endorser as a source of information, divided ... ... <看更多>
「celebrity endorsement theory」的推薦目錄：
celebrity endorsement theory 在 Online Star vs. Celebrity Endorsements: The Role of Self ... 的相關結果
Based on the theories of self and construal level theory, this study investigates the impact of online star vs. celebrity endorsements on purchase intention ... ... <看更多>
celebrity endorsement theory 在 Celebrity Endorsement: case study of J. Lindeberg - DiVA portal 的相關結果
choice of celebrity endorsement as part of its promotion strategy. ... theories explaining how celebrity endorsements influence consumer behavior, ... ... <看更多>
celebrity endorsement theory 在 Consumer Endorsements and The Balance Theory 的相關結果
After the celebrity endorsement, the positive connection between the celebrity and the product becomes public. When the user sees the positive ... ... <看更多>
celebrity endorsement theory 在 Celebrity Endorsements: Do they sell? - McKendree University 的相關結果
Based on the Theory of Reasoned Action, this study proposed the research model (Figure 1.) Figure 1. H1. H2. H3. H4. Brand. Credibility. Endorsed Brand. ... <看更多>
celebrity endorsement theory 在 Endorsement Theory: How Consumers Relate to Celebrity ... 的相關結果
... Endorser identification can be described as the belief of an individual to share commonalities with the celebrity (Schouten et al., 2020) ... ... <看更多>
celebrity endorsement theory 在 The Influence of Celebrity Endorsement on Food ... - MDPI 的相關結果
Previous research on celebrity endorsement is mostly developed from three theoretical approaches—source credibility [4] and source attractiveness models [5] ... ... <看更多>
celebrity endorsement theory 在 Celebrity endorsement in business markets - IMP Group 的相關結果
Celebrity endorsement theory has been developed via research mainly based upon ... In consumer markets the use of celebrities to endorse products or brands ... ... <看更多>
celebrity endorsement theory 在 The effects of celebrity-brand congruence and publicity on ... 的相關結果
Marketers use celebrity endorsements to make advertisements believable and to enhance consumer recognition of the brand name. ... <看更多>
celebrity endorsement theory 在 On Explaining and Predicting the Effectiveness of Celebrity ... 的相關結果
From an attribution theory perspective, consumers may be conceptualized as seeking to determine the causal reasons for a celebrity endorsing a product. ... <看更多>
celebrity endorsement theory 在 Celebrity Endorsement Effectiveness, Perception, Attitude and 的相關結果
This study diverges from existing research with a cross-cultural approach and contributes to theory by researching under-represented markets, contributing a. ... <看更多>
celebrity endorsement theory 在 Enhancing Brand Credibility via Celebrity Endorsement 的相關結果
Keywords: Trustworthiness, source credibility theory, brand attitude, ... Research on celebrity endorsement in advertising is important is because ... ... <看更多>
celebrity endorsement theory 在 Role of celebrity endorsement in promoting employees ... - NCBI 的相關結果
Keywords: organization identification, brand orientation, celebrity endorsement effectiveness, employee pride, social identity theory. ... <看更多>
celebrity endorsement theory 在 Fifty years of celebrity endorser research: Support for a ... 的相關結果
Abstract Half a century of research on celebrity endorsement has led to the advancement of four grand celebrity endorsement theories. ... <看更多>
celebrity endorsement theory 在 a confirmatory factor analysis of the source model for celebrity ... 的相關結果
paper evaluated the source model of celebrity endorsement developed by Ohanian (1990) ... inform and reflect research of the social influence theory/source. ... <看更多>
celebrity endorsement theory 在 Celebrity Endorsement - http 的相關結果
In this chapter the relation between celebrity endorsement and consumer attitude is described. This will be described on the basis of three theories, namely: ... ... <看更多>
celebrity endorsement theory 在 persuasiveness of celebrity endorsed advertising and a new ... 的相關結果
established some models for effective celebrity endorser selection based on different theories. As we know, persuasion is not a one-way working mechanism, ... ... <看更多>
celebrity endorsement theory 在 the influence of celebrity endorsement - Cardinal Scholar 的相關結果
The chapter will present a review of the literature that describes: a) the importance for consumers, b) diffusion theory, c) diffusion theory and celebrity ... ... <看更多>
celebrity endorsement theory 在 Celebrity endorsements. - APA PsycNet 的相關結果
While some studies focused on developing the theories to explain celebrity endorsement effectiveness, others used previously established theories to explain ... ... <看更多>
celebrity endorsement theory 在 CELEBRITY ENDORSEMENTS AND ADVERTISING ... - CORE 的相關結果
celebrity and product, consumers‟ characteristics might influence the effectiveness of the advertisement. Studies based on the self-congruity theory, which ... ... <看更多>
celebrity endorsement theory 在 Who is the Celebrity Endorser? Cultural Foundations ... - JSTOR 的相關結果
theoretical accounts. As a result, the received wisdom on celebrity endorsement is modest and imperfect, and existing models fail to capture several of the ... ... <看更多>
celebrity endorsement theory 在 Understanding the Effectiveness of Celebrity Endorsements 的相關結果
Some of the major factors are discussed in the next sections of the paper. 3. Theories of Celebrity Endorsement Effectiveness. 3.1 Source models. 3.1.1 Source ... ... <看更多>
celebrity endorsement theory 在 A theoretical reflection of celebrity endorsement in Nigeria 的相關結果
Another way celebrities may successfully endorse a brand is through image congruity, that is, consumers may subscribe to the values the celebrity possesses ( ... ... <看更多>
celebrity endorsement theory 在 ISSN: 2278-6236 BRAND PERCEPTION BY CELEBRITY ... 的相關結果
Credibility Theory, Source Attractiveness Theory and Meaning Transfer Theory which provide a transparent methodology of celebrity endorsement which explains ... ... <看更多>
celebrity endorsement theory 在 The Credibility of Celebrity Endorser: Its Impact Towards ... 的相關結果
source credibility theory and intends to look at the impact of celebrity endorsement on Instagram in Malaysia in terms of source expertise, ... ... <看更多>
celebrity endorsement theory 在 Consumers' Correspondence Inference on Celebrity Endorsers 的相關結果
celebrity endorser ; however, consumers did not bias their correspondence inferences when ... Theoretical Models on Persuasiveness of Celebrity Endorsement . ... <看更多>
celebrity endorsement theory 在 Celebrity branding - Wikipedia 的相關結果
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to ... ... <看更多>
celebrity endorsement theory 在 How the type of sports-related endorser influences consumers ... 的相關結果
As the superiority of sports celebrities' endorsements has been questioned, ... Product endorsements are embedded in the theory of classical ... ... <看更多>
celebrity endorsement theory 在 Celebrity Endorsement: A Literature Review 的相關結果
celebrity endorsement strategy can be a two-edged sword, ... inform and reflect research of the Social Influence Theory/Source Effect Theory. ... <看更多>
celebrity endorsement theory 在 What Do We Know About Celebrity Endorsement in Advertising? 的相關結果
source-credibility theory and its impact on brand performance for celebrity endorsements. Using 637 travelers, they assessed the role of trustworthiness,. ... <看更多>
celebrity endorsement theory 在 To Investigate the Notions behind Celebrity Endorsements ... 的相關結果
To Investigate the Notions behind Celebrity Endorsements from a Marketing ... considering the history and related theory of advertising, and the nature of ... ... <看更多>
celebrity endorsement theory 在 Chapter 14 Celebrity Endorsement | Marketing Research 的相關結果
Based on Power Distance Theory, power distance beliefs moderates the positive effect of celebrity endorsers on evaluations of advertising (Winterich, ... ... <看更多>
celebrity endorsement theory 在 The Dual Entertainment Theory In Celebrity Endorsements 的相關結果
Researchers have indicated that a celebrity's profession and his or her expertise might enhance or decrease the extent to which he or she is ... ... <看更多>
celebrity endorsement theory 在 Role of Balance Theory on Celebrity Endorsement: Effect of ... 的相關結果
In this study, with the help of balance theory, an experiment was conducted on university students in order to measure the effect of pre-existing attitudes on ... ... <看更多>
celebrity endorsement theory 在 Celebrity endorsement and brand passion among air travelers 的相關結果
Semantic Scholar extracted view of "Celebrity endorsement and brand passion among air travelers: Theory and evidence" by F. Gilal et al. ... <看更多>
celebrity endorsement theory 在 Factors Predicting the Effectiveness of Multiple Celebrity ... 的相關結果
The use of multiple celebrity endorsement is a common practice in advertising campaigns. ... Practical and theoretical implications were also discussed. ... <看更多>
celebrity endorsement theory 在 Impact-of-Celebrity-Endorsement-on-Consumers-Buying ... 的相關結果
Celebrities charged as guilty because of the happenings of some negative events can have harmful effects on that product and overall brand. Kamile Theory. ... <看更多>
celebrity endorsement theory 在 Factors Predicting the Effectiveness of Sports Celebrity ... 的相關結果
to brand managers for sport celebrity endorsement and provides companies‟ with ... Source credibility is closely linked to meaning transfer theory which was ... ... <看更多>
celebrity endorsement theory 在 Endorsement theory : how consumers relate to celebrity models 的相關結果
Endorsement theory : how consumers relate to celebrity models. Roger Marshall; Woonbong Na; Gabriel State; Sonali Deuskar ... ... <看更多>
celebrity endorsement theory 在 THE EFFECTS OF CELEBRITY ENDORSEMENT ON ... 的相關結果
Table 3: Celebrity endorsement theories and models sum-up. 18. Table 4: Research hypothesis. 38. Table 5: TOP 5 credible endorsers. ... <看更多>
celebrity endorsement theory 在 Exploring the impact of celebrity endorsement on product ... 的相關結果
Celebrity endorsements and product placement appear in a multitude of ... It concludes with theoretical contributions and the direction of future research. ... <看更多>
celebrity endorsement theory 在 “Causality effects between celebrity endorsement and the ... 的相關結果
CE/endorser and the product. This is what has been called the match-up theory (cf. Till and Busler,. 2000). The latest research suggests that celebrities. ... <看更多>
celebrity endorsement theory 在 Celebrity endorsements and advertising effectiveness 的相關結果
One of the theories used frequently by these researchers is the match-up hypothesis. This theory suggests that there should be a good fit between the celebrity ... ... <看更多>
celebrity endorsement theory 在 The effectiveness of celebrity endorsement in aspiring new ... 的相關結果
, there has been another global phenomenon related to endorsement and celebrity theory as a whole ... ... <看更多>
celebrity endorsement theory 在 Study on effectiveness of celebrity endorsements in print ... 的相關結果
memorability of the celebrity endorsed advertisements. ... Keywords: Celebrity endorsements, social media ads, ... Endorsement Theory: How Consumers. ... <看更多>
celebrity endorsement theory 在 Effect of Celebrity Endorsement in Advertising Activities by ... 的相關結果
The third component of this model, i.e., attractiveness,, which also relies on theories derived from social psychology [McGuire, 1985, p. 264], was discovered ... ... <看更多>
celebrity endorsement theory 在 Exploring the Effects of Single vs. Multiple Products and ... 的相關結果
Keywords : Celebrity Endorsement, Attribution Theory, Meaning Transfer Model. 1. INTRODUCTION. Celebrities are people who enjoy public recognition and who ... ... <看更多>
celebrity endorsement theory 在 the influence of celebrity endorsement on customers 的相關結果
celebrity endorsements, the theory explains that both the endorser and the endorsed products are part of connected units base on consumers' experience with ... ... <看更多>
celebrity endorsement theory 在 A Study on the Influence of Celebrity Endorsement of Fast ... 的相關結果
Based on the theory of planned behavior, the research question of this paper is: how does celebrity endorsement in fast food advertising affect consumers' food ... ... <看更多>
celebrity endorsement theory 在 Agenda Setting Theory and the Influence of Celebrity ... 的相關結果
The study was designed to investigate influence of celebrity endorsement through advertising on the attitude of middle class consumers in Lagos, ... ... <看更多>
celebrity endorsement theory 在 Celebrity Endorsement and Purchase Intention: A Structural ... 的相關結果
There is lack of research done in celebrity endorsement and purchase intention methodologically to validate the theory in the Nepalese context. ... <看更多>
celebrity endorsement theory 在 An examination of the celebrity endorsements and online ... 的相關結果
reviews emerged higher than the celebrity endorsement on the scale of participants' memory, ... Human information processing theory is concerned with how. ... <看更多>
celebrity endorsement theory 在 Social Learning Theory Of Celebrity Endorsement - Cram.com 的相關結果
The theory assumes that consumers watch, listen observe and would want to consume what the celebrities endorse thus leading to improved brand awareness ( ... ... <看更多>
celebrity endorsement theory 在 celebrity endorsements versus created spokespersons in 的相關結果
Key words: Advertising, marketing, celebrity endorsement, ... Influence Theory/Source Effect Theory. This theory indicates that certain characteristics. ... <看更多>
celebrity endorsement theory 在 CHAPTER ONE INTRODUCTION 1.1 Background Celebrity ... 的相關結果
Celebrity endorsement in marketing industry has been a part of marketing ... endorsement have focused n theories explaining how celebrity endorsements ... ... <看更多>
celebrity endorsement theory 在 Social Media and Celebrity Endorsement - IJSER 的相關結果
Source Credibility theory. Studies Based on Source Characteristics. There are number of different theories have been used for celebrity endorsement in past. ... <看更多>
celebrity endorsement theory 在 Examining the mediating role of celebrity endorsement in ... 的相關結果
implementation of celebrities and their respective attractiveness, trustworthiness and expertise in endorsing green ads. 2. Theoretical background and ... ... <看更多>
celebrity endorsement theory 在 The effectiveness of celebrity endorsements: a meta-analysis 的相關結果
Celebrities frequently endorse products, brands, ... The theory explains a person's desire to maintain consistency among a triad of linked ... ... <看更多>
celebrity endorsement theory 在 Moderating Role of Consumer's Gender on Effectiveness of ... 的相關結果
Abstract- Among many theoretical and empirical studies that examine celebrity endorsement towards consumer's purchasing intention fewer studies have ... ... <看更多>
celebrity endorsement theory 在 How Can the Celebrity Endorsement Effect Help Consumer ... 的相關結果
that celebrity endorsements can create consumer trust and engagement ... the research framework of celebrity endorsement credibility theory. ... <看更多>
celebrity endorsement theory 在 The influence of celebrity endorsements on stock prices 的相關結果
endorsement, efficient market, inefficient market, behavioural finance. 1. Introduction. In traditional financial theory, capital markets have been regarded as ... ... <看更多>
celebrity endorsement theory 在 Celebrity Endorsement and Consumer Purchasing Behavior ... 的相關結果
In this research, we examined the impact of celebrity endorsement on consumer ... theory was adopted as the outcome of interactions between celebrity ... ... <看更多>
celebrity endorsement theory 在 Brand-Celebrity Match and Its Impact on Advertising ... 的相關結果
celebrity endorsements. Further, the congruence in celebrity endorsement literature has been seen ... This theory suggests that the various features. ... <看更多>
celebrity endorsement theory 在 The Impact of Celebrity Endorsement on Brand Affection and ... 的相關結果
between celebrity endorsement and consumers' behavioral outcomes. The study ... Social learning theory, proposes Bandura (1967), helps explain. ... <看更多>
celebrity endorsement theory 在 celebrity endorsement in advertisements and its impact on 的相關結果
Celebrity Endorsement and Fashion and Cosmetic Industry . ... The significance of the research study can be viewed from its theoretical and. ... <看更多>
celebrity endorsement theory 在 CONSUMERS' PERCEPTION ON MULTIPLE PRODUCT ... 的相關結果
This theory using Source credibility model and source attractiveness model to research on celebrity endorsement process. The source credibility model argues ... ... <看更多>
celebrity endorsement theory 在 Quantifying the Evidential Value of Celebrity Endorsement 的相關結果
Theoretical and methodological implications for celebrity endorsement research were discussed. Keywords: p-curve analysis, celebrity ... ... <看更多>
celebrity endorsement theory 在 Influence Of Celebrity Endorsement Brand Image And Product ... 的相關結果
Undip FMIPA Statistics Study Program. Suliyanto, ET (2011). Theory & Application with SPSS. Andy, Jakarta. Refbacks. There are ... ... <看更多>
celebrity endorsement theory 在 A descriptive study on the effect celebrity endorsements have on 的相關結果
Key words: celebrity endorsement, communication marketing tool, ... According to this theory a consumer's intention. ... <看更多>
celebrity endorsement theory 在 Celebrity Endorsement as a Physiological Apparatus 的相關結果
Celebrities are sound recognized traits in community because of their pleasant appearance or creditability, that's why to augment the effectiveness of their ... ... <看更多>
celebrity endorsement theory 在 CELEBRITY ENDORSEMENT STRATEGY - DOAJ 的相關結果
Celebrity endorsement has become one of the communication strategies used in marketing to buildcongruence between brand image and consumers. Famous persons ... ... <看更多>
celebrity endorsement theory 在 The Effect of Celebrity Endorsement on Creating Brand Loyalty 的相關結果
The usage of celebrity endorsers to support brands is justified by balance theory principles too. As stated by this theory, fruitful organizations create an ... ... <看更多>
celebrity endorsement theory 在 celebrity endorsement vs. opposition of a celebrity: a study 的相關結果
However, Balance Theory has not been used to understand the effects that likability and expertise of a celebrity endorser can have on the political celebrity ... ... <看更多>
celebrity endorsement theory 在 The effect of celebrity endorsement on consumer purchase ... 的相關結果
The effect of celebrity endorsement on consumer purchase intention. ... market perspective”, Journal of Marketing Theory and Practice, 27(1), 103-121. ... <看更多>
celebrity endorsement theory 在 Social Media, Celebrity Endorsers and Effect on Purchasing ... 的相關結果
to influence consumers to purchase the product the celebrity is endorsing. Various source attributes have been used within this theory to explain the ... ... <看更多>
celebrity endorsement theory 在 How Consumers Appropriate Celebrity Meanings for a Sense ... 的相關結果
these parasocial relationships mediate the celebrity endorsement ... ory, a theory of self-esteem based on an evolutionary psycho-. ... <看更多>
celebrity endorsement theory 在 Effects of celebrity endorsement on firms' competition 的相關結果
reveal Economic Value of Celebrity Endorsements. Their studies illustrated that prod- uct endorsement in management implied economics theory ... ... <看更多>
celebrity endorsement theory 在 The Use of Celebrity Endorsement in Social Media Advertising ... 的相關結果
2 THEORETICAL BACKGROUND AND HYPOTHESES. The use of celebrities to endorse a product is a common strategy used by advertisers because of the celebrities' ... ... <看更多>
celebrity endorsement theory 在 CELEBRITY ENDORSEMENT - CBS Research Portal 的相關結果
Celebrity Endorsement : A Comparative Study. 11. CHAPTER II – Theoretical foundation. 3.0 Theory. The following is a presentation of the theoretical frame of ... ... <看更多>
celebrity endorsement theory 在 Influence of Korean Celebrity Endorsement on Chinese ... 的相關結果
On the basis of the discussed theoretical research above, combined with the current business situation between China and South Korea, and considering the. ... <看更多>
celebrity endorsement theory 在 A STUDY TO ANALYSE THE EFFECT OF CELEBRITY ... 的相關結果
celebrity endorsement in marketing. Theory Of Social Learning: Individuals learn through witnessing the behavior of others in the social learning hypothesis ... ... <看更多>
celebrity endorsement theory 在 Celebrity endorsement in social media contexts - X-MOL 的相關結果
This study, grounded in the theory of parasocial interactions and celebrity endorsement, aims to propose a framework of antecedents and outcomes of ... ... <看更多>
celebrity endorsement theory 在 Celebrity Endorsement And Purchase Intentions: The Role Of ... 的相關結果
The theoretical and practical implications of the research propositions are discussed. JEL Classification: M31, M37. Keywords: celebrity endorsement ... ... <看更多>
celebrity endorsement theory 在 Models of Celebrity Endorsement Strategy - UK Essays 的相關結果
At the theoretical level, the research firstly shows that managers do not see celebrities as undimensional individuals such as attractive and ... ... <看更多>
celebrity endorsement theory 在 Effect of Celebrity Endorser Through Social Media on Organic ... 的相關結果
Considering Theory of Planned Behavior, this research employed purchase intention, attitude toward advertisement, trustworthiness, expertise, ... ... <看更多>
celebrity endorsement theory 在 Celebrity Endorsement, Brand Equity, and Consumer ... - EUDL 的相關結果
contributing strategically, this research has implications for theoretical and practical development. Keywords: Celebrity Endorsement, Brand Equity, ... ... <看更多>
celebrity endorsement theory 在 Effectiveness of celebrity endorsement of political candidates 的相關結果
Issue: Vol. 46 No. 10 (2018). Keywords: celebrity endorsement, political candidate, third-person effect, social identification theory, political efficacy ... ... <看更多>
celebrity endorsement theory 在 Celebrity Endorsement and Consumer Buying Intention With ... 的相關結果
influence of celebrity endorsement on consumer buying intention in Sri Lanka. ... advertisements effective based on work in attribution theory within social ... ... <看更多>
celebrity endorsement theory 在 Paper-1-The-Effect-of-Celebrity-Endorsement-on-Consumer ... 的相關結果
the elements related to the classical celebrity endorsement model and social science theory. It also takes into account the two types of celebrities that ... ... <看更多>
celebrity endorsement theory 在 Celebrity, Influencer, and Brand Endorsement: Processes and ... 的相關結果
The major strands of celebrity endorsement (CE) research ... Among these theory strands, the bulk of the literature examines source factors ... ... <看更多>
celebrity endorsement theory 在 The Influence of Celebrity Endorsement of Indigenous Brands ... 的相關結果
This study used the Consumer Involvement Theory to ascertain the influence celebrity endorsements have on consumer's purchase behavior towards indigenous ... ... <看更多>
celebrity endorsement theory 在 How Brands Should Use Celebrities For Endorsements - Forbes 的相關結果
While hardly a new concept, the use of celebrity endorsers can ... to the celebrity endorsement theory, it's based in pretty simple logic. ... <看更多>
celebrity endorsement theory 在 The Impact of Celebrity Endorsement on Brand Loyalty 的相關結果
Applying the meaning transfer theory, the purpose of this study is to proffer a theoretical framework in which celebrity endorser's credibility (CEC) ... ... <看更多>
celebrity endorsement theory 在 Linking Celebrity Endorsement and Luxury Brand Purchase ... 的相關結果
Applying the signaling theory and quantitative research approach, a standardized ... Keywords: celebrity endorsement, psychological ownership, brand trust, ... ... <看更多>
celebrity endorsement theory 在 Investigating the Relative Effectiveness of an Overexposed ... 的相關結果
underexposed celebrity. The study had drawn theoretical inputs from celebrity endorsement literature and satiation theory and achieved study objectives ... ... <看更多>
celebrity endorsement theory 在 The Effects OF Celebrity Endorsement in Advertisements 的相關結果
(Black Jay et al 1995)This theory is in support of celebrity endorsement in advertisement on consumers because the more information is mentioned or displayed to. ... <看更多>
celebrity endorsement theory 在 Are Classic Theories of Celebrity Endorsements Applicable to ... 的相關結果
A review of the literature on celebrity endorsement theories shows that researchers have primarily explored the best criteria for selecting a suitable celebrity ... ... <看更多>