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July’s Patreon Tier 1 reward is Altria Pendragon (Archer)
Slept less than 3 hours and going to shoot!! So hard working!
🎁Welcome to use my “call-to-action button” in my fanpage's up-right to check out my Patreon Page！
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七月的P網等級1是 #水槍王
睡不到3小時正出發去拍攝！勤勉負責嗷嗷嗷⋯
🎁請點專頁右上方『來去逛逛』按鈕，快來成為我的Patron！
#FateGrandOder #FGO #Saber #cosplay #nori #selfie
Damn, this button is even more powerful!
Not really a comic, just to create awareness. (and call to action)
#社媒煙噬：如何製作有Link有CTA Button的Video Post？
本版的特約Feed中，部份會按客戶要求，使用Video Link Post 這個格式——所謂Video Link Post，就是在Video 右下方，會有「Watch More」等Call To Action（CTA）按鈕。做此類Post，優劣參半：
壞處：看起來感覺較為硬銷（若Boost了Post，感覺會更「硬」)
好處：可以帶更多Traffic 去客戶指定的網站，當用戶在Facebook手機App瀏覽你的帖子，Video下方更會加載網頁。這對「跑數」賺取Page View，以及鼓勵用戶瀏覽網頁都有幫助。具體情況可以參看影片。（註：部份版本fb app 或不支援此加載功能）
本來製作這類Video Link Post，只要填寫Power Editor 的表格就大功告成。但上兩個月開始，Facebook為打擊假新聞，加緊控制我們製作Post的能力，以上在Power Editor的功能都消失了。
這裡介紹一個Workaround，是 Social Power Intelligence Sandy教我的。
要在Video Post上加CTA Button，關鍵就是製作一隻Inactive的廣告。（如果你讀到這裡已經明白，你就可以不再讀下去，然後把這文章Share到Facebook / Twitter / LinkedIn之上，讓沒你這麼聰明的朋友都知這方法。）
要做Inactive Facebook Ad的步驟如下：
一、去Business Manager 的 Power Editor，開一個新Campaign，Objective要選Traffic。然後再隨意開一個Ad Set。當然啦，你要為這新Campaign及Ad Set都想一個名字，例如「Fake Campaign」或「Fake Ad Set」。
二、然後就是戲肉了！在Ad那部份，你要填上目的地網址，然後上載影片，再選CTA Button，例如「Learn More」或「Watch More」。至於其他選項，例如Headline、Description、Display Link之類，大家自行搞定啦。做完這些，你已可在Power Editor見到這Post的Preview。
三、一切安好吧？那就記得要把Campaign轉成Inactive。忘了做這步，你有可能要為這Post付廣告錢呢！轉了Inactive，就按「Review Changes」。Facebook此時就會出現上傳效果。
四、然後就去Business Manager 的左上角按menu掣，由Power Editor轉戰Page Posts。在Ads Posts 位置，你會見到你剛完成的Post。只要剔選它，你就可以選Publish或Schedule，那就算是大功告成了！
是否很煩呢？我都覺得係，但現時Power Editor修改了功能後，就要兜大圈才做到這本來很簡單的東西了。
有沒有更易的方法呢？的確可以簡化程序的。只要你第一次開了Campaign與Ad Set，其實以後都不用再開新的，繼續在同一Campaign與Ad Set下出新ad 就OK。
不過用這方法做出來的Post，我們不能直接在專頁上修改其文字內容，因為Facebook會說你沒有權限。每次改都要回到Power Editor，而改完又要Review Changes。最大問題的是，Review Changes之後，你會在Page Posts那邊見到一個全新的Entry，新到連URL都不同。因此用這方法發佈內容必須要細心檢查清楚，否則就有點麻煩。
另外，用這方法做出來的Video Post，亦不可以授權其他專頁出crossposting post ，大家要留意一下了。
作者： Jan's Tech Blog
此文經本版小編增修內容，想看附有圖片介紹的原文，可以上這裡：http://bit.ly/2x3LtvO
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