สรุปได้ดีมากๆเลยครับ ประทับใจ
## สรุป จิตวิทยาการขาย ##
Speaker : MasterPop Feat. K.S. Khunkhao
ทุ่นเวลาคุณได้ : 1 ชั่วโมง 30 นาที 30 วินาที
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1. อาชีพนักขาย คือ อาชีพของทุกคน -- ขายสินค้า , ขายความรู้ , ขายความสุข , ขายบริการ
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2. ถ้าเราเหมือนคนอื่น เราจะยืนอยู่ในจุด ที่ไม่มีใครมองเห็น แต่ถ้าเราทำอะไรที่โดดเด่น จะมีคนมองเห็น ในจุดที่เรายืน
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3. Sell มาจากภาษาเยอรมัน Sellan แปลว่า "ให้" ดังนั้น "การขาย = การให้"
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4. ตัวอย่างการขาย คลิป Bangkok 1st Time ทำคลิปตลกให้ดูก่อน แล้วขายหนังสือทีหลัง , เจ๊น้ำ ให้ความสุขก่อน แล้วขายของทีหลัง , แดน ล็อก ยูทูปเบอร์ ให้ความรู้ก่อน แล้วขายโปรดักซ์ทีหลัง
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5. ทุกการขาย คือ การให้ 3 อย่าง -- 1.ให้ความรู้ 2.ให้ความสุข 3.ให้แรงบันดาลใจ
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6. ความสามารถและศิลปะในการให้ จะกำหนดเงินที่หลั่งไหลมาหาคุณ
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7. การให้ คือ ศิลปะ -- 1.ไม่ให้เขารำคาญ 2.ไม่ให้เสียเวลา 3.ไม่ให้เสียความรู้สึก
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8. เจ เอฟ เค กล่าวว่า "อย่าถามว่าประเทศชาติให้อะไรแก่ท่าน แต่จงถามว่า ท่านให้อะไรแก่ประเทศชาติบ้าง"
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9. การขายก็เช่นกัน "อย่าถามว่าลูกค้าจะซื้ออะไรกับเราได้บ้าง ให้ถามว่า เราจะให้อะไรกับลูกค้าได้บ้าง"
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10. Deserve แปลว่า การได้รับ , สมควรได้รับ , คู่ควร -- มีรากศัพท์มาจาก Serve แปลว่า รับใช้ , อรหันต์ แปลว่า คนที่คู่ควร , Samurai แปลว่า ผู้รับใช้
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11. วิธีหาความสุขในชีวิตง่าย ๆ ให้ดูว่า สิ่งที่อยู่รอบตัวเรา เกิดมาเพื่อให้บริการอะไรกับเราอยู่ เช่น เก้าอี้ เกิดมาเพื่อให้เรามีที่นั่งนุ่ม ๆ เมื่อเรามีความสุข สิ่งนั้นก็สมควรได้รับการขอบคุณ -- ดังนั้น การบริการลูกค้าก็เช่นกัน เราก็คู่ควรกับคำว่า "ขอบคุณ"
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12. ตอนเช็คบิล ถ้าพนักงานเสิร์ฟให้ลูกอมมิ้นต์ 2 อันพร้อมกัน ลูกค้าจะรู้สึกเฉย ๆ แต่ถ้าให้ลูกอมมิ้นต์ 1 อันก่อน แล้วค่อยเอามาให้อีกอัน เพราะคุณเป็นลูกค้าคนพิเศษ (อย่างหลังจะได้ใจมากกว่า เพราะรู้สึกเป็นคนสำคัญ) -- นี่คือ "ศิลปะการให้"
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13. จากงานวิจัยพบว่า โรงแรมสามดาว ทำยังไงถึงจะเพิ่มยอดขาย ให้เหมือนโรงแรมห้าดาวได้ -- 1.หมอนนุ่ม 2. เตียงสบาย 3. น้ำแรง 4. Wifi ไฮสปีด 5. เช็คอินหนึ่งนาที 6. มีแอมบาสเดอร์แนะนำแหล่งท่องเที่ยว -- กลยุทธ์นี้ทำให้ลูกค้ากลับมาพักซ้ำมากกว่า 90% และได้รับการขนานนามใหม่ว่า นี่ไม่ใช่โรงแรม แต่นี่คือ "ศาสนาแห่งการท่องเที่ยว"
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14. คนซื้อของด้วยอารมณ์ แล้วหาเหตุผลมา สนับสนุนทีหลัง
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15. เทคนิค 4P's ของการขาย
1. Promise สัญญาจะให้อะไรกับเขา
2. Picture ทำให้เขาเห็นภาพตามเรา
3. Proof มีเครดิตอ้างอิงเชื่อถือได้
4. Product สินค้าคุ้มค่าเกินราคา
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16. จากงานวิจัยพบว่า ก่อนพักเที่ยง ผู้พิพากษา ที่หิวข้าว จะตัดสินให้คนเข้าคุก มากกว่า หลังพักเที่ยง เนื่องจากทานข้าวอิ่ม และอารมณ์ดีขึ้นแล้ว
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17. คำถาม ลูกค้ามีบัตรเครดิต 11 ใบ คุณจะขายใบที่ 12 ให้ลูกค้าได้ยังไง -- เราต้องให้คุณภาพที่คนอื่น ให้แทนเราไม่ได้ ลูกค้าถึงซื้อกับเรา
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18. ถ้าทุกคนในห้องนั่งและตะโกน ให้คุณยืนขึ้นและโบกมือ คุณจะโดดเด่นกว่าคนอื่นทันที >> นี่คือ "ความแตกต่าง"
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19. ภาพทรงพลังที่สุด คือ ภาพในจินตนาการ -- สตีฟ จ๊อบส์ ใช้เทคนิคภาพจินตนาการ ตอนชวน จอห์น สกัลลีย์ ซีอีโอเป๊ปซี่ มานั่งแท่นบริหารแอปเปิ้ล ด้วยประโยคที่ว่า "คุณอยากจะขายน้ำหวานไปตลอดชีวิต หรืออยากจะมาเปลี่ยนโลกไปกับผม"
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20. โปรดักซ์ที่ดี = Quality มากกว่า Quantity -- ของดีจริง ไม่ต้องขายบ่อย
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21. สูตรการขาย "ให้ 80 : ขาย 20" คือ ให้หมดเนื้อหมดตัว แล้วขอแค่ ช่วยซื้อผ้าห่ม คลุมตัวหน่อยก็ยังดี
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22. จิม โรห์น กล่าวว่า "ไม่ใช่ลมกำหนดทิศทางชีวิตเรา แต่เป็นเรา ที่กำหนดทิศทางของใบเรือ"
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23. ขุนเขาทำนาย 6,000 ปี ต่อจากนี้ "ทุกวิกฤติ มีโอกาส" เพราะ 6,000 ปีที่ผ่านมา ก็เป็นแบบนั้น
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24. เคล็ดลับความรวย โรเบิร์ต คิโยซากิ -- "คุณต้องเห็นว่า อะไรมันกำลังขึ้น ทั้งที่ทุกอย่างมันกำลังลง"
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25. จากกรณี อีลอน มัสก์ ไลฟ์สดสูบกัญชา แล้วหุ้นตก คนทั่วไปฟังแล้วยี้ ดูช่องอื่นดีกว่า -- แต่นักลงทุนฟังแล้ว ตบเข่าฉาด! รีบซื้อหุ้นเทสล่าดีกว่า เพราะไม่บ่อยครั้ง ที่หุ้นเทสล่าจะตก
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26. อนาคต Skill ที่ Ai แทนที่ไม่ได้คือ Speaking , Communication , Coaching เพราะมันคือ Soft Skill ด้านอารมณ์และจิตใจ
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27. การขาย = คลายทุกข์ (เพราะทุกอย่างที่คนซื้อ ซื้อเพื่อคลายทุกข์)
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28. ความสำเร็จนอกบ้านใด ๆ ก็ไม่อาจทดแทนความล้มเหลวในบ้านได้
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29. FB ลดการมองเห็นเพจ เพิ่มการมองเห็น Profile (ลดเฉพาะประเทศไทย เพราะพวกเราขายมากเกินไป) ดังนั้น แทนที่จะขายในเพจอย่างเดียว ให้เราเพิ่มการให้คุณค่าใน Profile ส่วนตัวกับเพื่อนด้วย
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30. ยิ่งเป็นเพื่อนกับลูกค้ามากแค่ไหน ลูกค้าจะซัพพอร์ทคุณมากเท่านั้น -- เพราะคุณไม่ใช่พระเจ้า
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31. การเรียนไม่มีที่สิ้นสุด ถ้าอยากไปให้สุด จงเรียนกับครู ที่เป็นที่สุดในวงการ
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----Cr.https://www.facebook.com/MasterPopWorld/videos/281650759339801/
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*** #สนใจรับเทคนิคต่างๆเพิ่มเติม ***
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"สังคมของคนรักสรุป"
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## summary of Sales Psychology ##
Speaker : MasterPop Feat. K.S. Khunkhao
Buoy Time: 1 Hours 30 minutes 30 seconds
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1. Sales career is everyone's career -- selling products, selling knowledge, selling happiness, selling service.
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2. If we are like others, we will stand where no one can see. But if we do something outstanding, someone will see where we stand.
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3. Sell is from German. Sellan means " give " so " Sales = giving "
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4. Examples of selling clip Bangkok 1st time. Make funny clips to watch first and sell books later, sister nam gives happiness first, then sell stuff later, danlock youtube number to educate first and sell my favorite cuddle July Later.
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5. EVERY SALE IS GIVING 3 things -- 1. Educate 2. to give happiness 3. to inspire.
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6. The ability and art of giving will determine the money that flows to you.
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7. Giving is art -- 1. Not to bother him. Haha. Not to waste time. Haha. Not to lose your feelings.
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8. JFK says, " do not ask what the nation has given you, but ask what you have given to the nation
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9. Sales are the same. "don't ask what customers can buy with us. Ask what we can give to customers"
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10. Desert means receiving, worthy, worthy -- there is a root from serve. It means serving, orn means worthy, Samurai means servant.
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11. Simple ways to find happiness in life. See what is around us are born to serve us. Such as chairs are born to give us soft seats. When we are happy, it deserves to be thankful -- so Customer service too. We deserve the word " thank you
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12. When I check the bill, if the waitress gives 2 Mint Candy at the same time, the customer will feel indifferent. BUT IF YOU GIVE 1 Mint Candy First, then bring it to another one because you are a customer. Special person (like the back will have more heart because I feel important) -- this is "Art of giving"
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13. According to research, how to three star hotels can increase sales like a five Star Hotel -- 1. Soft Pillows, 2. Comfortable bed, 3. Strong water, 4. High Speed 5. One minute check-in 6. Ambassadors recommended attractions -- this strategy brings more than 90 % of customers recurring and is re-called. This is not a hotel, but this is " religion of tourism --
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14. People buy stuff with emotions and find a reason to support later.
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15. 4 P's technique of sales
1. Promise. What will I give him?
2. Picture makes him see the picture according to us.
3. Proof. Reliable reference credit.
4. Product. The product is worth the price.
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16. According to research, it has found that before lunch break, hungry judges will sentenced more people to jail than after lunch break due to having a full and better mood.
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17. Questions. Customers Have 11 credit cards. How can you sell the 12nd one to customers -- we need to provide the quality that others can't replace us. That's why customers buy with us.
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18. If everyone in the sitting room shouts for you to stand up and wave, you will stand out more than others. >> this is "the difference"
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The 19. Most powerful photos are imaginary photos -- Steve jobs uses imaginary technique when inviting John Skulley CEO Pepsi to take the apple management with the sentence " you want to sell water. Sweet for the rest of your life or do you want to change the world with me "
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20. Fav cuddle good x = quality more than quality -- good stuff. No need to sell often.
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21. Formulas to sell "give 80: sell for 20" well, I will be sold out of meat. Just buy a blanket and cover myself.
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22. Jim Rhone said, " not the wind determines our life's direction, but we who set the direction of the sails
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23. The mountain predicts 6,000 years from now, "every crisis has a chance" because the last 6,000 years ago.
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24. Tips for richness Robert Kiyozaki -- "you have to see what's going up even when everything is going down"
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25. from the case of elon cuddle skunk. Smoke weed and stocks fall. People listen to it and watch other channels -- but investors will slap their knees! Hurry up to buy Tesla stocks because it's not often tesla stocks fall.
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26. Future skill that ai can't replace is speaking, communication, coaching because it's soft skill emotionally and mental.
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27. Sales = relieve suffering (because of everything people buy to relieve suffering)
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28. Success outside of any home cannot replace failure in the house.
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29. FB REDUCES PAGE VISIBILITY, increase profile visibility (reduce only Thailand because we sell too much). So instead of selling on one page, let us add value in personal profile with friends.
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30. The more friends with customers, the customer will buy cuddle port you -- because you are not God.
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31. Study is endless. If you want to go to the end, study with the most teachers in the industry.
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----Cr.https://www.facebook.com/MasterPopWorld/videos/281650759339801/
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*** #สนใจรับเทคนิคต่างๆเพิ่มเติม ***
To build a team! Make Sales!
And for self-development.
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VIP Summary Live
"the society of lovers concludes"
In the world
In the world
In the world
In the world
In the world
In the worldTranslated
「around the world in 80 days summary」的推薦目錄:
around the world in 80 days summary 在 江魔的魔界(Kong Keen Yung 江健勇) Facebook 的最佳貼文
反對黨中選定候選人楊美盈的一篇介紹自己的英文文章,從這篇文章可以看得出它的架構完全是依魅力故事學的角度來講。(也隱著Joseph Campbell英雄之旅的影子,連這個也講給你們聽,我已經夠慈悲了)。
細節不要問我,除非你是我的學生,就可以在秘密社團討論。
其餘的,若不是我的學生,可以報名 5 月 25 和· 26 日的 《江魔式毒辣NLP》
Entering into Politics - The Story Behind. By Yeo Bee Yin(杨美盈)
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"Why are you involved in politics?" I think this is the question my family members, friends, and many others will ask.
It's a long story. I am writing this story today to make sure that, if ever, I forget what am I in politics for, it will serve as a reminder.
Part I: The Beginning - Seed of Love
It all started in 2001 with my first Fast and Pray for Malaysia. Since then, I started to see Malaysia very differently and began to sow the seed of love for this nation. I remember I was only 18 years old then. Looking back now, I realized, I too, can be a part of the answered prayer. How marvellous.
Part II: Years on Distant Shores
No, I am not a super patriotic person that nothing else matters to me beside Malaysia. Being a 'kampung' girl, I dreamed of going overseas - to study, to work and to see the world.
Part II (a): Eyes Opened
My dream finally came true in my fourth year in UTP. I was offered a 6-month internship placement in BASF world biggest chemical site in Ludwigshafen, Germany. As a chemical engineering student, and being the first student in UTP to get the offer, it was indeed was a great blessing for me.
Internship in Germany was my first taste of international exposure as they take interns from all over the world to Germany. I spent countless of hours with some of these friends here discussing about just about anything under the sun.
In Germany, the church that I attended was Rhein River Baptist Church, which is a church of the American army who are based in Mannheim. I was one of the few non-military church members there. Through my interaction with the American armies, I began to understand what "Democracy", "Liberty" and "Patriotism" really mean.
During my stay in Germany, I also took the opportunity to travel to neighboring countries like France, Italy, Luxembourg and England. It was in these trips that changed my world view about culture, nation, development etc.
Before coming to Europe, as a top student, I thought I knew a lot. After I came here, I realized how little I knew about the world. I began to question why in Malaysia we did not learn a more complete world history, different political systems, different ideologies, arts and culture? Neither have we been taught to think critically and objectively. I began to realize that what we've been taught in the schools have been crafted in such a way that we can be easily manipulated if we are not careful. Our syllabus was (and still is) flawed and politically biased.
I have to admit that before coming to Germany, I was an ardent supporter of Dr Mahathir and his legacy. I read his book, watched his documentary, supported the blind protection of GLCs and race-based affirmative action, thinking that it's true 'patriotism'. (You can see how brain-washed I was then.)
Six months of internship in Germany has completely changed my world view , my eyes began to open, my previous perceptions shattered and I began to see things very differently. There is actually a much BETTER way for Malaysia.
I was 22 years old then.
Part II (b): A Disheartened Young Malaysian
After the internship, I came back to Malaysia to finish my study in UTP and graduated in 2006. Before I finished my study in UTP, I received offer from my dream university, Cambridge University, for a program called MPhil in `Advanced Chemical Engineering. I was so happy! So I started to apply for funding from various organizations. I didn't get any. Although disappointed, I wasn't blaming anybody as I understood that nobody was obliged to fund me. Despite financial difficulties in his business in 2006, my dad agreed to fund my study in Cambridge.
However, I still had one problem. I was bonded to Petronas for 10 years and was supposed to serve my bond after I finished my study in UTP. So I wrote to Petronas again to ask for deferment of service until after I finished my master degree in Cambridge. A few weeks later, I was called to come to the education unit. I really thought everything was gonna to be ok. There, I saw a nice guy, he told me that the program was great and he really wanted to help, but it was in the policy that they couldn't allow any deferment for the bond or I would have to pay up my bond in lump-sump. My dream crashed.
I did not blame Petronas for that, as they were just following the contract and it would be a havoc if every scholar would come and ask for deferment or for more funding. I understood that. However, it was a small incidence in the education unit that made me utterly disappointed with how things work in Malaysia. While waiting at the lounge, I met two returning scholars from Nottingham University, UK. I started to talk to them. After a while, an education unit guy came and met them, I accidentally saw their results - one of them get second class lower and the another one a third class. That blasted my mind. Here I was, with a CGPA of 3.95/4.00 begging only for 1 year of deferment, not even a scholarship, but was denied. Here they were, spent 4 years in the UK fully sponsored and yet graduated with mediocre results.
Am I not as much a Malaysian as them? Being a 23 years old, I was utterly disheartened and disappointed.
Part II (c): The Only Way out
It was just a few days after I came back from Petronas education unit that I received a call from an American oil and gas company informing me that I was recruited. How did I get the job? While searching for scholarships to Cambridge, I casually attended 5 stages of job interviews with this company as my mom advised me to go for job interview experience. The salary would allow me to pay up my Petronas bond in just a few months! Since the offer was great and there was no way that I could attend Cambridge anyway, I decided to take up the job.The company assigned me to Turkmenistan where I spent most of my next 2 years.
I was 24 years old when I left home for Turkmenistan and never thought I'll be back again. My plan was to climb up the corporate ladder and finally settle down in one of the developed countries.
Part II (c): When Money Rules
Being paid in a salary comparable to many general managers here in Malaysia, I managed to settle my bond with Petronas very quickly and saved some for myself. With the traveling allowances from the company, I traveled to many other countries too during the holidays. Life was great, I worked hard, played hard. Because of the good compensation scheme, I did not really think much about what I really want to do in life, my dream or my passion for the country. What I went after were money, bonus and performance. I became terribly self-centered.
I just didn't care anymore.
It was until 9th Mar 2008, when I opened The Star online and saw the news on the political tsunami that I realized how I still love and care about my country. They were just buried very deeply under my frustration and disappointment. How I wished I would be able to contribute to the change no matter how small the contribution was, instead of just seeing it as an outsider.
I began to question, why am I here? Is this really what I want to pursue? Do I do this because there's no more option? Do I do this just because of money? If I were born in the US with many other opportunities, would I still leave my home and do what I am doing now? How many more Malaysians out there left Malaysia because they went for better opportunities, just like myself and many other Malaysians abroad I've met throughout the years?
After more than half a year of consideration, I quit the job just months before my second promotion (when I still could resist the temptation). I wanted to be back to make a change to my nation, so that our next generation do not need to wander around the world for a better future, because the better future IS in Malaysia. I knew that I am a nobody and of me coming back would not help much, but I thought I should just do my part as a Malaysian, to serve our nation, regardless.
However, before I was back for good, I wanted to fulfill my childhood dream first, that was, to study in Cambridge University. I did not need to worry about my finance anymore now as I could afford to pay for everything. So I re-applied and got the admission offer within a month. A double blessing to me was that Cambridge Gates Scholarship, the most prestigious post-graduate scholarship in Cambridge University, also offered me a full scholarship! Everything was paid for including air tickets, living expenses and school fees! I was and always will be grateful for Bill and Merlinda Gates Foundation.
With that, I went to Cambridge University at the age of 27 years old, a long-delayed dream finally came true.
Part II (d): Living Cambridge Dream
My experience in Cambridge continued to make my burden for Malaysia even stronger. Throughout the year, I've met with many brilliant Malaysian students or working adults from top universities in the UK. I usually asked if they will one day be back to Malaysia. For those with JPA or Petronas bond, they said yes because no choice, whereas for those who are not bonded, almost 80% said No or they'll only be back to Malaysia if they can't find a job in UK, Europe or US. Malaysia has become the last resort. For the Gates scholars, it's even more dismal. Out of the 10 who have received the scholarships from 2001 to 2010 (unfortunately none received the scholarship in 2011 and 2012), I am the ONLY 1 who is back.
Where do many of the talented Malaysians go? There are all at the foreign land seeking for better opportunities and a better future. Can we blame them for not coming back? NO, absolutely NOT. Malaysia has just too little to offer them.
Part III: Hello Malaysian Politics
After pursuing my personal dream, as I've promised myself, I was finally back to Malaysia to pursue my dream for the country. Even with a strong burden for the country, it hadn't crossed my mind that I should be in politics, mainly because to me, being a politician was too far-fetch. I had no idea as in where to start, what to do, and which party to join. Also, I had been non-partisan all my life. What I thought I would do to make a change was probably community works and joining NGOs.
Until my company did a project with Democratic Action Party (DAP) in their general election social media campaign that I was exposed to politics first hand. I finally came to realization that if I want to make a good impact in this nation, with the limited things I have, it can only be done effectively through politics.
So joining politics? It was a tough decision, especially this year, only 1 year plus after I started my own business. I am not a person that go after fame and power, why bother to join politics? In addition, I am already 29 years old, isn't that better for me to find a husband and start a family? (God knows, when I was young I wanted to get married at 25!). Why waste time fighting for a job, of which I'll risk losing every 5 years and getting a pay that is not even half of what I used to get? Why bother to play the so called 'dirty politics'? As my mom has so rightly put it, "you can have a decent and comfortable life now, why choose such a hard life?".
However, what my mom did not know, is my love for this nation since I was 18 years old, and my desire to see a better Malaysia.
As I look back my life, by the grace of God, I was blessed with good and free education, MNC job training as well as so many different opportunities of international exposure. What I want to do now is really to be a faithful steward to the gifts of God and use them to bless my fellow Malaysians.
"For everyone to whom much given, of him shall much be required" Luke 12:48
So I've made up my mind to join politics.
Even after I've decided that I should join politics, I wasn't quite sure of which party to join. I was still a non-partisan by then. So I examined through the ideology, history and leadership of different parties, and had finally come to a conclusion that DAP is the best choice for me.
Ideologically, with years of European influences (though a The Economist reader), I have always been a social democrat, so it fits just well. Historically, DAP stood the test of time and never wavered in its principle. Finally, I think I can follow the leadership of DAP without worry because most of the time they make sense to me (unlike the other side) and most importantly, they uphold integrity and righteousness.
One setback of DAP to me was the party ethnicity-mix. It is still made-up of mostly Chinese and I am definitely not very into a race-based party. However, as I was involved in the Roketkini (DAP Malay news portal) Facebook page promotion, I could see the effort of DAP to reach out to Malay population and a genuine intention top down to make DAP a multiracial party. No party is perfect anyway. So I decided to join DAP and believe that through hard-work and time, we can build a true multiracial party together.
Part IV: Hope for the Future
So now, I am in politics and volunteering in DAP. What am I going to do for the next 20-30 years in politics?
Firstly, my heart is to use my gifts to serve the people regardless of income, race and religion. I believe politician is in fact public servant, we should always work towards maximizing the interest of the public.
For the long run, my hope for Malaysia is very simple. I hope that through the hard work of our generation, we'll make sure that Malaysia can be a land of opportunities and equality for our children. I hope that Malaysia can be a land where, no matter how big and what your dreams are, they can be fulfilled here; and no matter what your potential are, they can be reached here. I hope that our children, no matter where they are outside of Malaysia, they will so look forward to come back to Malaysia. I hope for a Malaysia that is free from corruption, united regardless or race and religion as well as competitive in the global economy.
And now, I shall work hard for it. May God bless the works of our hands.
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