【キンコン西野が全国の図書館3300館に絵本『えんとつ町のプペル』を寄贈】
まずは近況報告からさせていただきます。
2つあります。
まずは一つ目。
昨日、「スナック西野」の収録がありました。
「スナック西野」というのは、月に2度(ときどき3度)、僕の自宅に僕の友人をお招きして、呑みながらバッキバキに仕事の話をする僕がやっている月額590円のYouTubeチャンネルです。
【参加はコチラから↓】
https://m.youtube.com/sponsor_cha…/UCOy5sLcFLqYNqZ1iurp4dCg…
昨日は、メガネブランドのOWNDAYS代表の田中さんに来ていただいて、あれやこれやとお話しさせていただきました。
その中でも「どうしてOWNDAYSは実店舗がメインなのに、コロナ禍において、ダメージを受けるどころか、経営を加速させることができたのか?」という話がもうメチャクチャ面白くて、経済評論家のそれじゃなくて、現場の手触り感のある話なんですね。
コロナをどう捉え、どう立ち回るか、今回は世界中の経営者の手腕が試されたと思うのですが、昨日、聞いたOWNDAYS田中さんの捉え方、立ち回り方が僕個人的には圧倒的に正しいと思っていて、その部分は是非、観ていただきたいです。
「スナック西野」が隔週土曜日に放送されます。夕方に10分の無料版が流れて、その夜に1時間の有料版が流れます。
次回のゲストはメガネブランドOWNDAYSの田中さん。その次は、おそらくSHOWROOMの前田さんです。
お楽しみに。
https://youtu.be/J_E_Vixvvj8
近況報告の二つ目です。
先日、公開された映画『えんとつ町のプペル』のメインビジュアル。こちらは映画館に貼り出されるポスターや、映画館にデーン!と出る看板に使われる、いわば「広告素材」なのですが、この出来がメチャクチャいいんです。
僕はスマホの待ち受けにもしています。
これ、普通に、額装して部屋に飾りたいよなぁと思ってですね、映画の公開日や声優さんの名前といった文字情報を全部抜いて、「アートポスター」として販売することになりました。
(コチラ)→https://silkhat.yoshimoto.co.jp/projects/2134
クラウドファンディングのリターンとして出しているのですが、一つ、条件があります。
ポスターって「配送」にしてしまうと、配送費が結構かかっちゃうんですね。
なので、12月に六本木ヒルズで開催する『えんとつ町のプペル光る絵本展in六本木ヒルズ(入場無料)』での直接受け渡しを条件とさせていただきました。
会場まで受け取りに来られる方、限定です。
友達の分を代表で取りに来るのもオッケーですし、ポスターの転売も全然オッケーですので、勝手に商売を始めていただいても構いません。
あと、サラッと言っちゃいましたが、六本木ヒルズで個展を開催しようと思ったら、3000万円ぐらいかかっちゃうのですが、それを「入場無料」というのは、そこそこ狂気の沙汰なんです。
これは、オンラインサロンの売り上げから個展の開催費用を捻出しているからできたわけで、オンラインサロンの売り上げというのは、こういうことに使わせていただいております。
エッフェル塔で開催した個展が入場無料だったのも、同じ理由です。
光る絵本展は入場無料ですので、是非、ご家族で遊びにいらしてください。
クリスマスに開催します。
というわけで、今日の本題です。
タイトルにありますとおり、この度、図書館協会の方とお話しさせていただいて、全国の図書館3300館に絵本『えんとつ町のプペル』を寄贈させていただくことが決定しました。
よく、「支援とか寄贈とかばっかりしていますが、大丈夫なんですか?」と聞かれるので、ご説明させていただきと、まず大前提として僕は「いい人」だと思われたいというのがあります。なので偽善中の偽善です。
くわえて、利益や貯金を増やすことには僕は一切の興味がなくて、なので、働いていただいたお金はエンタメ投資か支援活動に回すことを決めています。そういうコンセプトで会社をやっているんです。
最悪、食いっぱぐれて食う物に困ったら、サロンメンバーさんの家を一軒一軒回って、晩飯をご馳走になることを勝手に決めているので、そのへんセーフティーネットはバッチリなんですね。
次に、「図書館で読めちゃったら絵本が売れなくなるのでは?」というご意見・ご心配に対してお答えすると、たしかに「もう読んだから要らない」と考える方もいらっしゃるとは思うのですが、その一方で、「図書館で読んだ絵本を自分用に持っておきたい」という新しい需要も生まれると思っていて、これは「どっちとも言えない」というところだと思います。
くわえて僕は、絵本が「売れる売れない」よりも、「知ってる知らない」の方を重要視した方がいいという考えで、もちろん活動を続けていく以上、「売れること」というのはとっても大事なのですが、それよりも遥かに「知ってもらうこと」の方が大事だと思っています。
当たり前の話ですが、知られなかったら売れないので。
順番としては「知られる」方が先なんですね。
全てのサービスのお客さんは「知らないから買わないお客さん」と「知ってて買うお客さん」と「知ってて買わないお客さん」の3つに分けられて、まずは、知ってもらう割合を増やすことが大事だと思います。
図書館で「えんとつ町のプペル」を読んだご家族が、「えんとつ町のプペル」を買わなかったとしても、「えんとつ町のプペル」の話を、まだ「えんとつ町のプペル」を知らない友達とかに話してくれたら、その友達が「買ってくれる候補」には入る。
あとは、絵本は買わないけど、「図書館で読んだ絵本の映画は観に行く」という選択肢もある。
ときどき、「販売している本をどんどん貸し出されてしまうと、売り上げに悪影響が出る」と図書館を敵視する出版社さんがいらっしゃいますが、さっきみたいな考えでいくと、図書館の意味ってメチャクチャあると思っていて、敵どころか、互いに好影響をもたらしながら共存できる関係です。
なので僕は本屋さんも応援しますし、図書館も応援します。
西野亮廣(キングコング)
▼西野亮廣の最新のエンタメビジネスに関する記事(1記事=2000~3000文字)が毎朝読めるのはオンラインサロン(ほぼメルマガ)はコチラ↓
https://salon.jp/nishino
▼Instagram版はコチラ↓
https://nishino73.thebase.in/items/25497065
━━━
2020年12月25日公開!
映画『えんとつ町のプペル』
▼オンラインムビチケ(特典付き)の購入はこちら↓
https://mvtk.jp/Film/070395
▼上映館はこちら
https://theater.toho.co.jp/toho_theaterlist/poupelle.html…
[Xin Nishino gives a picture book ′′ a no-in-town ′′ to the 3300th library across the country]
First of all, I'm going to have a status report.
There are 2
First one.
Yesterday, there was a recording of ′′ snack nishino,"
′′ snack nishino ′′ is 2 degrees a month (sometimes 3 degrees), I invite my friend to my home, and I'm going to talk about work to basher while drinking. I'm doing it It's a youtube channel for 590 yen per month.
[join here ↓]
https://m.youtube.com/sponsor_channel/UCOy5sLcFLqYNqZ1iurp4dCg?noapp=1
Yesterday, I came to Mr. Tanaka, representative of the glasses brand, and I was able to talk to this and this.
Even in the middle of the day, ′′ why is owndays the main store, but in the corona misfortune, it was able to accelerate the management?" it's already so interesting, and it's not the economic critic, It's a touch of the site, isn't it?
How to capture corona and how to fight, this time I think that the skills of the management of the world have been tested, but yesterday, I heard how to capture owndays tanaka, and how to fight, I personally think that it is overwhelmingly right. I'd like you to watch that part.
′′ snack nishino ′′ will be broadcast on Saturday. A 10-minute free version will be flowing in the evening and a 1-hour paid version will be flowing that night.
The next guest is Mr. Tanaka from glasses brand owndays. Next is probably maeda from showroom.
Look forward to it.
https://youtu.be/J_E_Vixvvj8
It's the second one of the status report.
The main visual of the movie ′′ a in town ′′ which was published the other day. This is a poster that will be pasted in the cinema and Dane in the cinema! It's a ′′ advertising material ′′ that is used for the sign that comes out, but this is so messed up.
I'm also waiting for my smartphone.
I think this is normally framed and decorated in my room, I'm going to pull out all the character information such as the public day of the movie and the name of the voice actor, and I'm going to sell it as an ′′ Art Poster,"
(here) -> https://silkhat.yoshimoto.co.jp/projects/2134
I'm putting it out as a return to crowdfunding, but there's one condition.
When the poster is ′′ shipping it takes a lot of shipping costs.
So, in December, we were able to take a direct delivery at the ′′ a picture book book in roppongi hills (FREE ENTRY)′′ held in roppongi hills.
It's limited to those who can come to the venue to pick it up.
It's okay to come to pick up a friend's minute, and the resale of the poster is totally okay, so you can start your business.
I said it was easy, but I thought I was going to hold a solo exhibition in roppongi hills, and it takes about 3000 Yen, but it's a pretty madness that ′′ free entry ′′ is a lot of madness.
This is what I was able to do because I was able to make the cost of the exhibition from the sales of the online salon, and the sales of the online salon are used to use this.
It's the same reason why the exhibition held at the Eiffel Tower was free admission.
The Glow painting book is free to enter, so please come and visit us in your family.
It will be held at Christmas.
So today's chase.
As in the title, I was able to talk to the Library Association, and I was able to give you a picture book ′′ a no-′′ to the 3300th library across the country.
I often ask," I'm all about support and donations, but is it okay?" so let me explain it, and first of all, I want to think that I'm a ′′ good person ′′ Yes. So it's hypocrisy in hypocrisy.
In my mouth, I don't have any interest in increasing profit and savings, so the money that I've been working on is deciding to turn into an entertainment investment or support activity. I'm doing a company with that kind of concept.
The worst, if you're in trouble with the things you eat, you'll be able to go around the salon member's house and have a treat for dinner, so the safety net is perfect.
Next," if you read it in the library, you won't be able to sell a picture book?" if you answer your opinion, you'll think that there are some people who think that ′′ I don't need it because I read it already," Meanwhile," I think I'm going to have a new demand that I want to have a picture book that I read at the library, and I think this is ′′ I can't say both of them
In my mouth, I think that the picture book is better to take a look at the ′′ I don't know ′′ than ′′ I can't sell it," and of course I continue to work," I'm going to sell it," It's very important, but I think it's more important to ′′ know ′′ than that.
It's an obvious story, but if you don't know, you won't
In order, ′′ known ′′ is first.
Every service customer is divided into one of the ′′ customers who don't buy because they don't know ′′ and ′′ customers who know and buy ′′ and ′′ customers who know and don't buy ′′ and first of all, I'll get it I think it's important to increase the percentage.
Even if the family who read ′′ a in the library ′′ didn't buy ′′ a in the town," the story of ′′ a in the town ′′ is still ′′ a ′′ If you talk to a friend who doesn't know the-in one town, that friend will enter the ′′ candidate to buy ′′
Later, I don't buy a picture book, but there is also an option that ′′ I'm going to see the movie of the picture book I read at the library,"
Sometimes there is a publisher who is enemy to the library, ′′ if you are getting more and more of the books that are selling, it will affect the sales," but when you think about it earlier, the meaning of the library is messed up. It's a relationship that can coexist with each other, not an enemy.
So I'm rooting for the bookstore, and I'm rooting for the library too.
Ryo Nishino (King Kong)
▼ an article about the latest entertainment business of ryo nishino (1 articles = 2000 to 3000 characters) can be read every morning online salon (almost mail magazine) is here ↓
https://salon.jp/nishino
▼ Instagram version is here ↓
https://nishino73.thebase.in/items/25497065
━━━
Released on December 25, 2020!
The movie in a town ′′
▼ Buy Online Bangabandhu (with perks) here ↓
https://mvtk.jp/Film/070395
▼ here is the screening hall
https://theater.toho.co.jp/toho_theaterlist/poupelle.html#region7Translated
同時也有1部Youtube影片,追蹤數超過361萬的網紅Dan Lok,也在其Youtube影片中提到,How Do You Handle The Objection When Clients Say, “I Had A Bad Experience With A Similar Product”? Dan Explains The Exact Language You Can Use. Want T...
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Have you spent more time on Zoom calls and webinars this month than you have ever spent in the previous year before? You are not alone.
With enforced social distancing in all Greater Southeast Asia countries, and bans on travel and public excursions in a number of them, this may be the new status quo for a few years, if statistical projections of the Covid19 pandemic are reliable.
Founders can take insights from pretty stressful experiences like this to help them get better at their startup journey. This current situation is a good example.
This month, I talked to Lewis Pong and Alan Chan of Hong Kong-based startup Omnichat (AW#16), to find out what these founders were learning during this disruption.
They reported that their acquisition of new clients grew 20% during the weeks of the pandemic lockdown, as they turned to using online tools to hold webinars and to interact with client leads.
I wanted to dig into why this is, because I think young founders can learn from this during search for product-market fit in a rather constrained environment. Keep in mind, this is my interpretation of my chat with them, and I'm focusing here on the insight. Here's some context, first.
Lewis and Alan operate a marketing automation startup that helps retailers learn about and stay in touch with customers through automated omnichannel messaging. There's more to it than that, but that's the core.
One of their business development demographics is bricks and mortar retailers who would benefit from connecting to customers online.
If you are a bricks and mortar retailer, the insights and connections you have developed through foot traffic make up part of your competitive advantage.
But overnight, foot traffic vanished. Retailers that had prioritized bricks and mortars methods for sales suddenly found they had no more advantage. And for founders like Pong and Chan, they also lost their ability to do face-to-face meetings.
Chan and Pong turned to webinars and online tools to step in and connect to these business leads. It turned out, this not only showed these clients how online truly worked. It deepened their interest in Omnichat.
They were able to move beyond describing concepts to previously uncertain bricks and mortar business owners, to showing real value.
The core lesson in a situation like this is what Regis McKenna, a marketing guru, pointed out way back in 1997. Marketing doesn't sell a product or a good as much as providing the actual service and experience does. Marketing is an entire process that stimulates a customer to have this shared experience. This happens to be the DNA of online platforms. They are built to provide this in so many ways.
Pong and Chan were able to create conversion because they were able to work with clients in the same environment where their marketing promised value for end users. They lived online with their customers.
This is something, in my opinion, that is useful for any kind of business, but is absolutely essential in startups. Startups are always something new. They can rarely be described by talking about them. They have to be lived. And that goes for the customers founders bring along on the journey.
If you are a founder figuring out product-market fit and want to learn from other founders, we welcome you to join our network of over 1100 founders from around Taiwan and Southeast Asia during our next accelerator program. Applications for our AI and Blockchain focused Accelerator will be released in May here: https://bit.ly/2XWJshX
Doug Crets
Communications Master, AppWorks
why do you want to work in customer service 在 Dan Lok Facebook 的最讚貼文
Why would anybody be “crazy” enough to buy coffee for $659 per kilogram?
This is the coffee I’m talking about…
Kopi Luwak, one of the world’s most expensive coffees.
Does it taste better than a $200-cup of coffee or a $5 coffee from Starbucks?
I don’t know. (As you know, I only drink green tea)
But there’s a reason why somebody would be “crazy” enough to buy this.
See, they are targeting what I call…
The Affluent Customers.
These customers buy based on feelings.
They don’t care about the price as long as the value you deliver is irresistible.
And if you want to sell high-ticket items and have high profits in your business, these are the people you want to sell to.
Now, it’s not as easy as you might think...
And that’s why I want to give you 3 strategies on how you can sell to them, so you can sell high-ticket items and make more money with less hassle, stress, and effort…
Ready to take notes?
Good.
1) Scarcity
How can the sellers of Kopi Luwak charge up to $659 for 1kg?
Because only 250kg - 500kg is produced every year… (compared to hundreds of millions tons kg of regular coffee)
If people buy 1kg of coffee at a time, only 250 - 500 people can buy it.
Now, if you’re offering a service, you can tell your prospect, “To make sure you get the highest results possible by working with me, I only take on 5 clients at a time.”
Or if you’re selling a product, you can limit the production or the total amount that you’re selling at a time.
See, when you sell something the prospect can’t have or other people want it as well, affluent customers buy in a heartbeat.
Which brings me to the next strategy...
2) Exclusivity
How can you make your product or service more exclusive?
You can have the prospect go through an application process (Black Card does this).
You can have them sign up to a waiting list. The more expensive, the longer you want to delay the sales process. (Ferrari does this too)
Or you can make them purchase smaller items to qualify for the exclusive items (Hermés does this too).
3) Contrast Pricing
Imagine you’re only selling a product or service for $3,000.
The prospect is thinking, “Do I want to buy this? Yes or no?”
Now you introduce two new choices…
A $997 offer and a $6,997 offer.
All you do is create a small, weak package and a premium offer that you know most people don’t buy.
And suddenly, when you have a $6,997 offer, the $3,000 package doesn’t sound that bad after all to the customer.
I call this method…
The Three Boxes.
Now these are only 3 of the most powerful strategies you can use to sell high-ticket products and services with less hassle and more profits.
If you want to know the new way of selling more effectively and get less objections, put the keyword “closing” below and discover them in one of my most popular articles.
When you put “closing” below, I’ll send you my article about the 8 infamous sales methods that are on their deathbed…
And the NEW way of closing more effectively in the 21st century.
Try them out and see for yourself.
I think you’ll find that they work incredibly well.
why do you want to work in customer service 在 Dan Lok Youtube 的最佳貼文
How Do You Handle The Objection When Clients Say, “I Had A Bad Experience With A Similar Product”? Dan Explains The Exact Language You Can Use. Want To Polish Your Closing Skill And Earn Commissions? Join The Global HTC Community: https://badexperience.danlok.link
Objection handling is hard? That’s exactly why Dan Lok created a virtual dojo for his students. For example, the students practice how to reply when clients say “I had a bad experience with a similar product.” Watch the video for the exact phrasing you can use. Learned something new? Share this with a friend.
? SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ?
https://www.youtube.com/danlok?sub_confirmation=1
Check out these Top Trending Playlists -
1.) Boss In The Bentley - https://www.youtube.com/playlist?list=PLEmTTOfet46OWsrbWGPnPW8mvDtjge_6-
2.) Sales Tips That Get People To Buy - https://www.youtube.com/watch?v=E6Csz_hvXzw&list=PLEmTTOfet46PvAsPpWByNgUWZ5dLJd_I4
3.) Dan Lok’s Best Secrets - https://www.youtube.com/watch?v=FZNmFJUuTRs&list=PLEmTTOfet46N3NIYsBQ9wku8UBNhtT9QQ
Dan Lok has been viewed more than 1.7+ billion times across social media for his expertise on how to achieve financial confidence. And is the author of over a dozen international bestselling books.
Dan has also been featured on FOX Business News, MSNBC, CBC, FORBES, Inc, Entrepreneur, and Business Insider.
In addition to his social media presence, Dan Lok is the founder of the Dan Lok Organization, which includes more than two dozen companies - and is a venture capitalist currently evaluating acquisitions in markets such as education, new media, and software.
Some of his companies include Closers.com, Copywriters.com, High Ticket Closers, High Income Copywriters and a dozen of other brands.
And as chairman of DRAGON 100, the world’s most exclusive advisory board, Dan Lok also seeks to provide capital to minority founders and budding entrepreneurs.
Dan Lok trains as hard in the Dojo as he negotiates in the boardroom. And thus has earned himself the name; The Asian Dragon.
If you want the no b.s. way to master your financial destiny, then learn from Dan. Subscribe to his channel now.
★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★
YouTube: http://youtube.danlok.link
Dan Lok Blog: http://blog.danlok.link
Dan Lok Shop: https://shop.danlok.link
Facebook: http://facebook.danlok.link
Instagram: http://instagram.danlok.link
Linkedin: http://mylinkedin.danlok.link
Podcast: http://thedanlokshow.danlok.link
#DanLok #SalesObjections #ClientsSay
Please understand that by watching Dan’s videos or enrolling in his programs does not mean you’ll get results close to what he’s been able to do (or do anything for that matter).
He’s been in business for over 20 years and his results are not typical.
Most people who watch his videos or enroll in his programs get the “how to” but never take action with the information. Dan is only sharing what has worked for him and his students.
Your results are dependent on many factors… including but not limited to your ability to work hard, commit yourself, and do whatever it takes.
Entering any business is going to involve a level of risk as well as massive commitment and action. If you're not willing to accept that, please DO NOT WATCH DAN’S VIDEOS OR SIGN UP FOR ONE OF HIS PROGRAMS.
This video is about Clients Say, “I Had A Bad Experience With A Similar Product” And You Say "..."
https://youtu.be/L4FBvcTzVrw
https://youtu.be/L4FBvcTzVrw
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why do you want to work in customer service 在 Do you want to work in Customer... - LifeSkills Basildon - Facebook 的美食出口停車場
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