關於 unified business no. ，我們在網路上蒐集到這些相關的討論、資訊與評價

Taipei Times 英文臺北時報今刊出讀者投書致賴揆：
官方一直示範菜英文，還想列英文為第二官語？

舉例之一：交通部觀光局行之五年的「借問站」計劃英文宣傳名稱「Taiwan Ask Me」是「菜英文」。無誤！

繼之前的菜英文「Taiwan Touch Your Heart」之後，不意外。

最後這一段切中要害：

// Finally, Premier Lai, how can Taiwan effectively pursue the valuable and challenging goal of making English an official language of this country if the ROC government’s own ministries are not even able to correctly compose a simple advertisement in English? //

猜測作者 Xue Meng-ren 很可能是薛孟仁（Dr. Bruce G. Shapiro），逢甲大學外國語文學系副教授。

謝謝薛教授用專業的聲音告誡政府勿失策。

以下全文轉錄投書內容，連結見留言。

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An open letter to Premier William Lai

By Xue Meng-ren

Wed, Oct 24, 2018

Dear Premier William Lai (賴清德):

You have admirably and lately led Taiwan in an ongoing discussion about whether to make English a second “official” language. Many articles have appeared defending both sides of this argument.

As it stands, Taiwan uses the traditional style of Mandarin Chinese for all official government, legal and business documents. However, the Taiwanese government frequently uses English in a non-official capacity to facilitate outreach initiatives and better communication with non-Chinese-speaking residents and tourists.

“Taiwan Ask Me” is one such governmental initiative, which the Ministry of Transportation and Communications initiated five years ago.

As a Cabinet-level governmental body charged with communications, the ministry’s standard of English should be a model of English usage for the rest of the nation, particularly the tourism industry, which the ministry also officially administers.

Unfortunately, the ministry has demonstrated that its use of English is both inept and even — albeit inadvertently — insulting.

On the Republic of China’s National Day, on page 5 of the Taipei Times, the ministry’s Tourism Bureau published an announcement about the fifth anniversary of the “Taiwan Ask Me” initiative. This announcement features not only elementary grammatical errors, but also incorrect English usage that renders it meaningless and embarrassing.

To begin, in English, the phrase “Taiwan Ask Me” is nonsense, that is, it has no meaning. It must at least have some defining punctuation, such as, “Taiwan? Ask Me” or “Taiwan, Ask Me.”

The service is supposed to be for tourists in need of answers to questions about traveling around Taiwan, but the phrase “Taiwan Ask Me” absurdly means that Taiwan should ask someone, “me,” something about itself.

And, who does this “me” refer to? Certainly, the initiative does not limit itself to employing a single individual, but rather a team of individuals. Therefore, the phrase should be “Taiwan, Ask Us” not “me.”

This type of error, along with the rest of the advertisement, not only demonstrates poor English usage, but more importantly, it suggests a lack of awareness about what service to others actually means.

It suggests that the initiative “Taiwan Ask Me” is merely paying lip service to a valuable concept of a democratic government that it does not truly value or even understand. This poorly written advertisement reveals that it is more interested in celebrating its own anniversary than it is in providing the service for which it is lauding itself.

The announcement states that the ministry “launched the ‘Taiwan Ask Me’ friendly travel information service” five years ago, and now has 450 Information Stations “that prove warm and friendly services.”

Obviously, the Information Services must provide not “prove” their services. “Prove” is the incorrect English word, unless the intention is for the ministry to pat itself on the back by saying that over the past five years the service has “proved its services are warm and friendly,” but then the grammar is still incorrect.

Furthermore, the use of both “warm” and “friendly” is repetitive, since the words are synonymous in this context. Using repetitive words in this way is a feature of the elementary English usage quite common in Taiwan, but governmental English has no excuse for being elementary.

In addition to offering “domestic and foreign tourists the warmest greetings,” through the Taiwan Ask Me Information Stations, “the service further incorporates rich travel elements.” The phrase “rich travel elements” is verbal nonsense. It correctly connects words that have no discernible meaning. The article does not define or elaborate upon them.

In the following run-on sentence, the article connects these “rich travel elements” with “five unique features,” the first of which is “local gourmets.” Why would a tourist want to meet a gourmet? And what kind of a gourmet?

The ministry probably means “local food” or perhaps “local delicacies,” whereas a “gourmet” is a food connoisseur, that is, a lover of good food. “Gourmets” is an example of another English error common in Taiwan, which is to use the incorrect English word to say something related to that word.

Using Google Translate often helps Taiwanese students make these ridiculous English errors. Unfortunately, government ministers are no longer students. Thus, one expects them to have a better grasp of English, certainly as it pertains to their own special purpose or field of employment.

Together, the “five unique features” mentioned in the article are supposed to “form [a] synergistic local economy of tourism,” whatever that is. Thus, the advertisement uses yet another nonsensical phrase, the meaning of which even the necessary grammatical insertion of “a” does not clarify.

The tourist economy in Taiwan is definitely important, and it is possibly important to connect different aspects of the tourist economy into a unified plan for development. However, linking the so-called five unique features does not create an economic synergy.

Taiwan Ask Me is a free information service. It does not make money or use money to link things together to form economic relationships. Even a government minister should recognize that specious phrases reveal fake values.

For the fifth anniversary event, “Eunice LIN,” (which should be “Eunice Lin,”) “is invited to be the tour guide, and experience the friendliness of ‘Taiwan Ask Me.” This sentence means that Ms Lin is going act as a tourist guide and experience for herself the friendly services of the Information Stations. More absurd nonsense, for why would she be both the tourist guide and the tourist?

Furthermore, the ministry should take responsibility for inviting Ms Lin. Instead of writing “Eunice LIN, a popular TV personality, is invited,” the correct sentence would be: “The MOTC has invited Eunice Lin, a popular TV personality, to be a tour guide.”

Finally, Ms Lin may be a local celebrity, but she is a Taiwanese film and television actor, not a TV personality. The latter is someone who appears on TV as herself, perhaps as the host of a variety show, but not someone who appears as characters in films or a TV series. (“Actor” refers to either male or female, the distinction “actress” being no longer necessary.)

The next sentence in the article is so riddled with grammatical errors, it would take several more paragraphs to explain them all. Suffice it to say that much of what the sentence tries to say means the opposite of what it must intend, which is the major problem with the article in question, especially its conclusion.

The advertisement closes with an egregious insult to all foreign residents and tourists.

Setting aside the grammatical errors and confusing phrasing, the advertisement announces the “Hi Taiwan! Give Me 5 Point Collection Campaign,” which started on Oct. 1.

However, this campaign is only for “all citizens of Taiwan [who] are invited to visit Information Stations and get a taste of the warm and friendly services of ‘Taiwan Ask Me.’”

Apparently, foreign tourists are not allowed to “experience in-depth local travels” and only “citizens will also get an opportunity to win lovely prizes!”

Who in the world is this advertisement for? It would seem to be for foreign tourists and residents since it is in English and appears in the only English print newspaper published in Taiwan. And what citizen of Taiwan needs to read an English advertisement? Surely, any citizen of Taiwan can read all about “Taiwan Ask Me” in Chinese. And yet, this advertisement about a tourism service concludes by disinviting the foreign residents and tourists who are not only most likely to read the advertisement, but also most likely to benefit from the Taiwan Ask Me initiative.

With this appalling advertisement, the ministry makes a mockery of not only the government’s attempts to use English effectively but also its own ministerial responsibility over communication and tourism in Taiwan.

If the Taiwanese government does have the personnel to compose articles in correct English that do not insult English readers and tourists and perhaps visiting foreign dignitaries, then it should hire copy editors with the skills to do it for them. It is certainly worth the expense when compared to the embarrassing cost of losing face, which means so much to Taiwanese society.

Finally, Premier Lai, how can Taiwan effectively pursue the valuable and challenging goal of making English an official language of this country if the ROC government’s own ministries are not even able to correctly compose a simple advertisement in English?

What a conundrum, and where does one begin to solve it?

Respectfully yours,

Xue Meng-ren

Taichung

[10 Leadership traits that we could learned from the 7th Prime Minister Tun Dr Mahathir Mohamad]

9th May 2018, the day Malaysians witnessed unbelievable radical change for the first time in the political history of this country.

And how did this all happen? It took one MAN with a VISION on a MISSION to help REFORM MALAYSIA and of course with the vote from the people.

Reflecting on the recent scenario that has impacted every individual in this thriving nation, both rivals and supporters are impressed by the leadership of one man to bring about change in the next 5 years.

Now what makes this man so remarkable and to be the talk of the town and the world is his compelling LEADERSHIP.

That’s one reason why I love observing leaders. I enjoy reading and following their journey. Being able to reflect on the reasons I admire countless leaders opens my eyes to the qualities of Great Leadership.

What makes a Great Leader?

As far as I can recall, my childhood years till I was a young adult were during the 22 years reign of Tun Dr Mahathir Mohamad as the 4th Prime Minister back then.

In general, life for Malaysians were rather peaceful with a sense of growth and progress for the country though there may be differing opinions on this subject.

Since then, I have always admired Tun as a great leader to this country. I was so inspired by him so much so that I even adapted my signature similar to his.

Today, in my private circle business coaching and mentoring session, I laid down 10 things that Tun has done right in “leading” the changes in the government together with all the parties that were once his foe and opponents.

How could this be possible?

It wouldn’t have materialized unless it’s being done by a person who has great leadership traits. And this brings my point to how you could apply these traits at work and in leading your businesses, organizations and team.

1. The Power of Alignment - Setting a clear Vision.

A great leader possesses a clear vision. He is courageous to lead that vision and has a clear focus of what needs to be done to attain that vision.

In many circumstances in the past few weeks leading to the elections, we saw one very clear role that Tun and his team of leaders had. They all led the role of articulating a clear vision for the future of Malaysia with a 100-day manifesto and this short-term vision gave hope to Malaysians of what Malaysia could be in the next 5 years to come if they are the governing administration.

Tun not only united the parties for a common goal but he was able to influence and unite the hearts of the rakyat to achieve this one similar vision – to REFORM MALAYSIA.

Likewise, in business, the power of alignment between a leader and the team plays a significant role in ensuring the vision, goals and objectives are met.

2. Identifying the same purpose - The Big Why and the common frustrations.

What are the main drivers of frustration for your team at the work place? What are the frustrations of your clients? In this context, what are the common frustrations of the rakyat. What are the common identifiable struggles? What's the future frustration if the problem is not resolved now?

Identifying the root problem is the foundation of addressing the common frustration as the livelihood of the rakyat depends on this. Likewise, if you don’t know what the critical issues and problems are faced by your team and clients within your organization, they will resort to other leaders, other products and brands or to any other available options to help them solve their frustrations.

That's why understanding, identifying, and eliminating the causes of frustration is critical for success.

Being a leader requires a lot of soft skills as you need to make sure that your team is comfortable with the goals that you are setting for the team. What is the Big Why for your team? Your organization? Why do you do what you do?

Leaders need to have a better working strategy and make sure that each and every one on the team is focused on achieving the same Big Why and results. This is what separates a high performing team from failing or underachieving.

Common goals are important not only because it gives your team focus on the big picture but because it brings people together and encourage them to communicate problems and results. This allows for a much earlier and faster recognition of problems to address as you progress to achieve your goals.

An obvious thing we have witnessed is the common goals and frustrations addressed by Tun and the party leaders. If that connection wasn’t clear, they would have been on shaky grounds. And by addressing the frustrations of the rakyat, they have minimized and eliminated fear, doubts and uncertainty about the rakyat’s future.

As such, it is critical to identify the common values of your team members. Goals need to be aligned with common values or you definitely won’t get people buying in.

3. Harnessing teamwork by negotiating for one coalition on an agreed and acceptable win-win formula for all parties involved.

Being a strategic planner, Tun first garnered teamwork by uniting the 4 parties to be represented as 1 united coalition for the 14th General Elections. By doing this, he had reduced confusion among the voters and lessened the dispersion of votes. So, voters did not have to decide among the 4, they just had to choose 1 unified party.

Imagine if Tun had not done so, the voters would have been undecided to elect their representatives as there are about 9-10 parties including the independent candidates.

It was definitely not an easy feat to unite the 4 parties as one, and this leads me to my next point – the negotiation skills of a leader, his ability to influence without authority and his proposed winning formula for one coalition.

4. Negotiate with the decision makers, the right people with influence over others.

A key skill relevant to leaders at all levels is the ability to positively influence people in such a way that others follow and act willingly, as opposed to complying because of the authority factor. This is the power to influence others without imposing your authority.

It’s a great skill that you could develop over time and with experience but it’s definite a powerful skill to have when you are able to influence others to voluntarily and willing act out of their own will just by sharing your vision or negotiating for common values and benefits.

Enemies. Rivals. Adversaries. Foes. Competitors. Haters. Critics. Skeptics. Sadly, in politics and business, we all have them.

They make our lives more difficult and less pleasant. And regrettably, enemies will always exist in your life. But they are just an additional obstacle on the way towards your goal. If you look for solutions, you can defeat them or make them your allies. We all have the ability to win over our enemies.

Let me explain. Here’s how. Win them over with cooperation.

Sometimes you can’t ignore them. If so, it is better to enlist the help of these people, rather than oppose them. Tell them that you understand their concerns. But tell them too that their help and support is very important to you. This is where the power to negotiate comes to play.

You must first understand your rivals. Who are they? What are they goals? Why do they oppose you? It’s the same scenario in the work place. Your rivals could be your colleague, your boss, a customer or anyone related to your work and business. Study them, their strengths and weaknesses and propose your winning formula for cooperation that benefits both you and your rival.

With great humility, Tun met his opponents requesting for cooperation. As we know, the opponents and Tun himself have had a painful past and unpleasant experiences, but for a common goal, they are willing to be professionally united though with differences in opinions. They are willing to let go of the past to achieve a higher goal that mutually benefits everyone for the future.

5. Lead from the front. Be the example.

The key factor to any leader is connection to the people they are leading. Who are the people that you are leading and do they believe in you? To be a great leader, first and foremost, mutual trust between you and your team is essential.

Nobody is going to give their all for a leader who can’t be forthright with the information or fails to keep up their end of a deal. Responsibility and dependability are critical traits of a great leader, and it earns respect from those who are working with you to achieve your vision.

At the end of the day, the key to effective leadership is commitment to the cause, being the first on and the last off the battlefield.

Did Tun and the party leaders portray this? Definitely they have led by example. They did their homework, they met the rakyat at grass-root level, they addressed their concerns, they communicated clearly with everyone and they shared with clarity how they plan to resolve the problems of the rakyat.

Is that a winning formula? I would say yes.

6. Declaring the winning manifesto which reflected the key frustrations of the people. Understanding what people want.

Why is it important to understand what people want? What do your clients or customers want? What do your employees want?

Basically, the social perception involves you as a leader being able to identify the mental states of others, their thoughts by putting yourself in someone else's shoes. This helps us understand their beliefs, feelings, experiences and intentions.

By understanding someone means you have the ability to empathize with that person. You are able to think along the lines of what the other person is thinking. You are able to reason out what transpired in someone’s mind before doing what they have done.

For example, understanding why did the rakyat protest the previous government? Or why did your customer buy from a competitor? Why did your employees leave?

Understanding with empathy is important because it helps us understand how others are feeling so we can respond appropriately to the situation. When you are able to empathize with others, you can build and sustain meaningful relationships, hold a job, or client effectively.

And the winning formula with the rakyat was creating a manifesto that understands and empathizes the rakyat’s frustrations.

7. Tun has been consistent in “advising” and “demanding for changes” up to the point that he is even willing to do whatever it takes to create the change.

Tun had always been outspoken in his views with regards to the progress of the country and the direction that the nation was heading to even long after his retirement 15 years ago.

He was always consistent in championing causes for the rakyat’s future. He wrote on his blogs, he spoke in public, he addressed the media, he collaborated with people, he met his opponents with humility, he admitted and apologized for his past mistakes, he adapted technology, he embraced young people, he in fact did everything possible to ensure he achieved his goal. And that every effort he built consistently over 15 years gave him his biggest victory.

Similarly, growing and running a business takes a tremendous amount of roll-up-your-sleeves and hard work. The long hours and "do whatever it takes to get the job done" work ethic is important to achieve success especially in the early phase of your business.

And as leaders and entrepreneurs, if you're going to do it, do it well, do it right. Be a role model for others to follow. You have to push yourself to be the best in what you do and stay laser-focused till you achieve success.

8. Push till the last mile. Never give up.

Sometimes, there comes times in the lives of all great leaders when they are pushed to their physical, emotional, mental or spiritual limits. Fatigued, exhausted and drained by their experiences, they still relentlessly pursue their journey. They never give up. It is their attitude and mindset to hold on to their hopes, dreams, determination and life’s purpose.

When the rakyat was rather uncertain on the victory rate of Tun and his party due to various known and unknown factors, Tun and his team still pursued relentlessly to campaign till the last mile. They exhausted every single medium, resources and people to reach out to the rakyat to champion for a common goal.

We`ve seen the content on social media, the virality of the news, the uprising of the rakyat and the gathering by thousands of people all over the country in very medium and platform.

The leaders were willing to sacrifice their time, resources, energy and effort to be that servant leader of love, caring and hope for the rakyat.

Would you do the same for your people, your team or your customers?

9. Constantly updating and communicating the progress. To build trust, confidence and to gain more support.

Communication is at the core of every political campaign. Certainly, issues like the economy, GST, unemployment, money laundering and policies matter, but the way Tun and the leaders conveyed their ideas to the voters hinges their success and ability to communicate messages effectively to the people.

Today, political parties no longer determine the election. The leaders and candidates must appeal to the voters directly and with greater frequency. They have to sell themselves to grab people's attention. And we’ve seen in the recent elections how social media has aided these leaders in their quest to effectively engage voters.

Leaders are communicators. Their key responsibilities are to “communicate, communicate and communicate even more.” Why? Because communication is fundamental to building trust.

It creates an environment of trust around leaders that enables them to lead effectively, engage employees and ultimately deliver results. And building trust in an organization requires a personal effort on the part of the leaders themselves besides a team effort.

10. Committed to Leadership

What does it mean to be a committed leader?

First of all, making a commitment involves dedicating yourself to a person, to something or to a cause. A commitment obligates you to do something. And leadership is a decision and obligation that you have towards others.

Are you prepared to lead the way to whatever you believe is right? We've all worked with leaders who show up every day with such determination, and others who are just there. Real leaders accept responsibility as the heads of their teams, and they're always working to do things better.

And once you've made that deliberate decision to be a leader, you must accept that the expectations are higher for you than for everyone else in your organization. You have a duty to your team, your customers, and your community.
To make a vision stick, you have to be committed to a set of core values that will bring the vision to life.

You need to understand that the values that you uphold as a leader will determine the behaviors, the culture and the success of your organization.

And when you do all that, your customers, your team and your people can see the difference.

As leaders and entrepreneurs, you must remember that you are not here merely to make a living or achieve your own success. You are here in order to enable the world to live more abundantly, with greater vision, with a greater spirit of hope and achievement. You are here to enrich the world with your presence.

And that is what we see in Tun’s leadership. “Tun walk the talk.”

A wise quote from Ronald Reagan, the 40th U.S. President, “The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things."

Didn’t we all witness this on 9th May 2018? This day will be a day in the history of our country and the world for generations to come, and it is all because of one remarkable man and a great leader, Tun Dr Mahathir Mohamad.


Azizan Osman
Founder, Richworks International
Entrepreneur & SME Business Training & Coaching Consultant Firm
——————————————————-
The writer is a renowned world class Business & Marketing Growth Strategist & Accredited International Master Coach for Entrepreneurs & Small & Medium Businesses

Any opinions, findings, and conclusion or recommendations expressed in this material are those of the author for the purpose of education on leadership.

Forbes Asia Astro AWANI The Economist The Star Online New Straits Times Online Dr. Mahathir bin Mohamad Mukhriz Mahathir

It seems like people have a lot to say about the Amazonian costumes in Justice League, people who frankly don’t deserve an opinion about it. For those claiming that it shows somehow that @zacksnyder is sexist or is in any sort of way harmful to the progression of females, you can fuck off.

I was an Amazonian - My scene didn’t make the final cut of the movie -but that doesn’t change the relationship I have with the part and my experience as a female on set. I loved it, I felt empowered. I looked around and saw strong women who are proud of their bodies and their abilities, both physical and other. I saw other women I look up to, athletes and actors who all wanted the perception of women to be one of ability and strength. Yes we wore costumes that showed our bodies, much like the guys did in 300 (which people seem to forget is a Zack Snyder film). At no time was my experience in Justice League sexual which brings me to the point:

Clothing, or lack thereof is NOT sexual. If you feel like the revealing of skin summons certain sexual feelings, then you are the problem. Do you look at a naked child and think “sex!”? Do you look at a topless elderly woman at the beach in France and think “I just can’t control myself”? Your concern isn’t for the safety and security of our children or to protect the value of women, it’s to mask your own disease, which by all accounts is a fetish of flesh.

I’ve fought against this type of person my entire life, the ones that commented my shorts were too short, that made me go home from school because my belly showing was distracting to the male teachers and students. They didn’t realize that I bought the same kids clothes as everyone else, I just had long limbs. They blamed their lack of self control on me, they called me “slutty” they made presumptions of my sexual activity because they lacked control over their own. You can call me whatever you want, you can assert that scantily clad females is regression, but you might want to realize that your attitude is the problem, the ignorance of your own perversion is the culprit, and it is only further masked by your comments that fall under the banner of “equality” and false flags of feminism.

I love my body. I love being able to do, I love being capable. I love the strength and esteem that I’ve developed through physical activity, I also love that I will pass it down to my daughter, I love that she sees me hold my chin high in the face of accusations and judge-mental trolls, so she can one day do the same, when she faces a society that sees and treats her like a sexual object that can only be considered appropriate as long as her shirt is long enough.

The hypocrisy of this outrage is stunning. I worked on Justice League first and foremost as a personal chef (I was later cast as an Amazonian). My first order of business was to make sure my client (a male) would look physically imposing, because his appearance on screen would be shirtless for the majority of the film. His effort and dedication are jaw dropping on screen. The comments of him make this clear, they commend his hard work, they ask how they can do the same, they don’t for a second question his appearance as a cultural regression to our obsession with sex.

I am grateful to Zack and WB for representing female ability, for celebrating women, and allowing us to be a part. Here is to all of the women and men that made this film possible, it was a unified effort of both sexes, an effort that should be celebrated not belittled.

So while these keyboard warriors search for relevance in their opposition of this film, I want to make it clear, my Amazonian sisters and I hold our middle finger high to you.

#JLmovie #justiceleague #dccomics #shutupEAT #shutupWORK #Amazonianwarrior #amazonian #superhero ZackSnyder Warner Bros. Entertainment #unitetheleague #justiceleaguemovie