🔎第五階段:面試
🔺Part 2 :面試前,你所需要的六項準備!
1️⃣ 妥善安排面試細節
收到面試通知後,務必與公司確認日期、時間、地點、面試流程,以及是否有需要特別準備資料或證明文件。若是前往較遠的地方面試,可主動詢問是否有提供車馬費補助,甚至提出用網路面試 先確認彼此的意向。 最後,妥善安排前往面試地點的交通方式,一定要提早到達目的地。
2️⃣ 做好最好的行銷術
面試,其實就是行銷自己及作品。 最好的行銷手法,就是運用你的個人魅力把自己的作品及自己推銷給公司。 在英國面試,除了最基本的著裝禮儀要注意,另外建議你別太謙虛,請盡量把豐功偉 業、最優秀的一面完全展示出來,所以請列下一些你的優點、經驗、價值,那些能擊 敗其他應徵者的能力,不害臊的多次練習!
3️⃣ 知己知彼,互相呼應作品
從公司網站、報導、做過的案子,了解公司文化,以便在面試時,能適時吹捧幾個你欣賞的設計,展現你與公司的理念特別相近!相反地,你可以轉化你作品集的性質, 把作品介紹得更投其所好,以增加作品的討論度。另外也建議事先了解一下你的面試官,查看公司網站或Linked in搜尋其經歷,可以想一想什麼東西會引起他們的注意力。
4️⃣ 投其所好的作品集
面試時,除了帶上當時申請時的作品集,建議可以帶上比較1-2個完整的作品序列,並且是針對那個公司的性質而有所準備的。
5️⃣ 了解職務範圍和該職務酬勞
請再詳讀一遍徵人廣告,徹底了解職務範圍,並聯想這個職務在公司組織裡扮演什麼角色位置? 會有什麼挑戰?若是有工作經驗者,上一份工作有沒有相似的難題,而你如何成功克服?更重要的是:你對這個職務有沒有什麼想法?你的加入可以帶給公司什麼?另外也別忘了普查好類似職缺的酬勞範圍,通常面試最後會問你希望的待遇,建議可以明白且有自信地和他們說你理想的薪水。
6️⃣ 對公司的好奇心
你想要更了解公司什麼?面試是雙向的,因此也建議你準備好一些問公司的問題,以展現出你對該公司頗有研究、且相當有興趣,在面試過程中,問問題是能適時拉近距離的,保持自信、積極的態度,並試圖去開啟或延長話題,讓對方感受到你對公司的熱情與好奇心。
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🔍 Stage 5:Interview
🔺 Part 2:6 steps for preparation before an interview
1️⃣ Arranging & confirming interview details.
After receiving the interview notice, be sure to confirm the date, time, venue, interview process with the company and if you need to prepare and bring any specific documents or certifications. If you are traveling to a location that is quite far, you can try to ask if the company is willing to subsidize your transportation fees or if they are comfortable settling for a video interview instead.
Remember to arrange for your transportation in advance to the interview location and always arrive earlier than your expected time.
2️⃣ Deploy your best marketing skills.
An interview is all about selling yourself and your works to the company and for the job position, it is not about bragging how good you are, be careful of the difference!
The best technique is using your personal charm to market yourself. When preparing for an interview in the UK, other than paying attention to basic dressing etiquettes and formalities, do not be too humble as well. Try your best to display your merits, experience and value that can defeat other candidates. Do not be shy and rehearse your interviews often so that you do not get nervous during the real deal!
3️⃣ Resonating your works with the company.
It is crucial that your portfolio resonates with the company’s ethos. Learn and familiarize yourself with these details from the company website, reports and projects that they might have done. This helps you to engage deeper in conversation during the interview.
You could talk about a few of their projects which you admire. How it has influenced or inspired you and how your design beliefs and interest is similar to the company. Alternatively, you could also show a portfolio that is more aligned with what the company does so that you can discuss your works on a deeper level with them.
It is also recommended that you know your interviewers in advance so that you understand what draws their attention and what conversation topics will engage them. Check the company's website, LinkedIn, or even a google search to read up on your interviewers profile, articles they have written before and their experiences.
4️⃣ Portfolio’s target audience.
Other than bringing your portfolio works sent in during application, it is recommended that you bring an additional 1-2 completed works targeted towards the design nature of the company.
5️⃣ Understand the work scope and remunerations of the job.
Read the recruitment advertisement again, understand the scope of works and think of how the job plays a role within the company organisation. What would be the challenges? What are the takeaways from the job? Evaluate and weigh out these elements.
If you have had work experiences, did you meet similar challenges with your previous job? How did you manage to overcome them? More importantly, what are your views and thoughts about the job position. What can you value-add to the company?
In addition, don’t forget to check out the remuneration packages of similar job vacancies. Towards the end of the interview is where you would be asked about your ideal salary range and job package details – overtime pay, travel sick leaves, vacation days, insurances, time flexibility etc.
Consider the package in whole and negotiate clearly and confidently. It is important that you display a balance between your financial concerns and genuine interest and desire for the job. Avoid being too eager and overbearing during these talks.
6️⃣ Your curiosity towards the company.
What else do you want to learn about the company? An interview goes both ways; hence it is recommended that you prepare in advance some questions that you would like to ask the company as well.
This not only shows your deep interest towards the company but also helps to establish a closer connection between both parties. Be confident and enthusiastic, try to engage and extend the conversation topic or even start new ones. Let the company feel your excitement and curiosity!
同時也有1部Youtube影片,追蹤數超過643的網紅Dickson Chai,也在其Youtube影片中提到,Campaign : Blissful Together Brand : Auntie Anne's Malaysia Marketer : Dickson Chai Agency : Nil PROBLEM Auntie Anne’s is a well-known International...
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target audience profile 在 護台胖犬 劉仕傑 Facebook 的最佳解答
《獨評專欄 l 你看懂龐畢歐的演說嗎?》
2019年2月19日,美國國務卿龐畢歐(Mike Pompeo)在密克羅尼西亞總統高峰會(Micronesia Presidents’ Summit)的演說中,罕見高調提及台灣。這篇演說稿,發佈在美國駐斐濟、吉里巴斯、諾魯、東加及吐瓦魯大使館的網頁。我國外交部也隨即在推特中表示感謝,推文最後署名JW(也就是部長吳釗燮)。
許多關心台灣外交的朋友並不一定有機會造訪台灣的邦交國。我很幸運,曾經在駐帛琉大使館服務兩年。看到這則新聞,心裡面很多感觸,也許就讓我借此機會稍微深入一點談談這則新聞。(我引用的都是公開資訊,不會涉及外交機密)
👉什麼是密克羅尼西亞總統高峰會(Micronesia Presidents’ Summit)?
這個高峰會是帛琉(Palau)、馬紹爾群島(Marshall Islands)及密克羅尼西亞聯邦(Federal States of Micronesia,簡稱FSM)三國元首的年度聚會,今年在帛琉舉行,去年則是在馬紹爾群島舉行,我國駐帛琉大使周民淦今年也應邀出席(臉書有公開照片)。
你可能會問,為什麼這三個國家的元首要聚會?或是,這三個國家有什麼共通點?
答案揭曉,這三個國家都屬於「自由聯合協定」(Compact of Free Association,簡稱COFA)。COFA是美國與這三個太平洋國家簽署的國際協定,這三個國家在成為獨立國家之前屬於美國政府的託管地(trust territory)。可以想見,COFA這三國與美國關係密切,除了財政支持外,例如帛琉沒有國防,美國必須擔起協防責任。而COFA這三個國家中,兩個是台灣的邦交國(帛琉跟馬紹爾群島),只有密克羅尼西亞聯邦跟中國建交。
這個高峰會以往都是這三個國家元首出席,地點則是輪流主辦,去年在馬紹爾舉辦時首度邀請諾魯跟吉里巴斯元首,今年援例邀請,所以一共有五個太平洋島國元首出席。如果你注意龐畢歐演說一開始的招呼,他特別向五位元首致意(President Remengesau, President Christian, President Heine, President Waqa, President Mamau, and other honorable guests. My warm greetings from Washington.)
👉為什麼龐畢歐要提及台灣?
這是個有趣的問題。
龐畢歐的演說篇幅不長,但卻在整篇演說稿中最重要的位置「突兀地」提到了台灣。事實上不僅僅是「提到」,而是完整地論述台灣的重要性。他是這樣說的:台灣也是一個民主成功故事,一個可信賴的夥伴,更是世界上向善的力量。如同副總統彭斯所言:「美國將永遠相信台灣擁抱民主是一個得到國際支持的例子。我們尊重且支持你們所做持續支持台灣的決定。我們也要求你們加入世界上理念相近夥伴,支持委內瑞拉人民,他們正努力在他們國家重建民主及法治。」
(原文:Palau, Kiribati, the Marshall Islands, Federated States of Micronesia, Nauru, and the United States all share a profound commitment to democracy and open societies. These shared values are the foundation of, and a driving force in, our relationships. Taiwan is also a democratic success story, a reliable partner, and a force for good in the world. As Vice President Mike Pence said: “America will always believe Taiwan’s embrace of democracy is an example to be internationally supported. We respect and support the decision those of you have made to continue to support Taiwan. We also ask you to join our like-minded partners around the world to support the people of Venezuela as they strive to restore democracy and the rule of law in their country.”)
有注意到嗎?這其實是很不尋常的演說稿,特別是對於美國國務卿而言。首先,這不是談兩岸或美台關係的場子,這是美國國務卿在太平洋島國元首高峰會的的演說,但龐畢歐卻在演說中提及這五個島國與美國共享對民主承諾之後,突然把演講重心轉到了台灣。
應該要問的是,這篇演說的目標聽眾(target audience)是誰?是五個太平洋島國元首?還是別人?
我個人認為,龐畢歐的目標聽眾是中國。
作為一個幕僚,我也曾幫不同長官寫過演說稿。龐畢歐的幕僚,如果沒有被特別指示,是不可能在這個演說稿中花這麼多篇幅提到台灣的。在一般情形下寫出這種稿子,文膽幕僚大概被罵「文不對題」。但顯然,這篇演說稿意在言外,非但不是文不對題,而是刻意撰寫。
👉演說稿公布的方式
之前已經提到,今年的峰會在帛琉舉行。全世界只有三個國家在帛琉設有大使館,分別是美國、日本跟我國。照道理說,龐畢歐的演說稿應該要公佈在美國駐帛琉大使館的網頁。
這是這篇演說稿最令人玩味之處,因為這篇演說稿公布在美國駐斐濟、吉里巴斯、諾魯、東加及吐瓦魯大使館的網頁。非常有趣,密克羅尼西亞總統高峰會的主角是COFA三個國家(帛琉、馬紹爾群島及密克羅尼西亞聯邦),高峰會地點在帛琉,美國在這三個國家都有分別設立大使館,但新聞稿卻選擇公佈在美國駐斐濟、吉里巴斯、諾魯、東加及吐瓦魯大使館(大使館位於斐濟首都蘇瓦)的網頁,而斐濟、吉里巴斯、諾魯、東加及吐瓦魯這五個國家中,三個國家(吉里巴斯、諾魯與吐瓦魯)跟台灣有邦交。
分析至此,必須停筆。
外交很有趣,細微之處(nuance)常常都藏在魔鬼之中。再回過頭看外交部的推特貼文,是不是又有另一番意涵呢?
照片說明:
我在帛琉時與好朋友Raynold Mechol合照 (Ray 是教育部科長,跟我合作無間)
獨立評論在天下專欄原文連結:
https://opinion.cw.com.tw/blog/profile/438/article/7782
劉仕傑
Line : @jerryliu
Instagram: old_dog_chasing_ball
參考連結:
https://fj.usembassy.gov/statement-from-secretary-pompeo-to-the-micronesia-presidents-summit/
http://islandtimes.us/palau-to-host-19th-micronesian-presidents-summit/
https://www.taiwannews.com.tw/en/news/3642725
https://en.wikipedia.org/wiki/Palau
https://www.facebook.com/AIT.Social.Media/photos/a.195935878489/10156944755418490/?type=3
https://en.wikipedia.org/wiki/Compact_of_Free_Association
target audience profile 在 Najib Asaddok Facebook 的最佳貼文
3 POINT PENTING UTK ANDA SBG USAHAWAN ONLINE
Ramai usahawan sekarang buat bisnes hentam je tanpa ikot adab dan psikologi manusia..apabila anda bergelar seorang usahawan.. anda perlu ikut cara yang betul untuk TARIK pelanggan untuk dptkan produk anda.
So... saya ada sediakan beberapa point asas penting untuk tarik pelanggan pada iklan anda..
1) Gambar
- Ramai ambil mudah pasal gambar ni.. Actually gambar ni main peranan PALING PENTING.. Gambar ni lah yang melambangkan "kepakaran" anda dalam niche perniagaan yg anda ceburi. Gambar yg perlu anda guna mesti menangkap emosi pelanggan dan catchy. Mesti menarik dan kemas.
- Gambar main peranan penting untuk anda hook PERHATIAN pelanggan anda di Fesbuk terutamanya. Sebb di Fesbuk terdapat banyak berita dan gangguan. Jika gambar yg anda gunakan tu TERUK, maka anda tak dapat perhatian daripada pelanggan anda dan anda mula salahkan orang lain jika sales tak de dr FB sedangkan anda sendiri taknak tuntut ilmu.
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2) Copywriting.
- Dalam copywriting part paling kritikal adalah HEADLINE.... Bagaimana anda utk HOOK pelanggan anda melalui HEADLINE.. Ambil contoh di kedai surat khabar. Orang akan tertarik dengan HEADLINE sebenarnya. Tengok je terus grab surat khabar tu.
- HEADLINE anda juga mesti menarik dan KONTROVERSI... Contoh anda menjual Tudung Labuh Muslimah, contoh HEADLINE anda boleh gunakan "MARUAH SAYA LEBIH SELAMAT DAN TERJAGA SEKARANG" @ "AWAS SI MATA KERANJANG"
Kemudian anda sambung dengan isi-isi yg berkaitan seperti yg pernah diajarkan dalam SEMINAR saya.
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3) Target Audience.
- Penduduk FB 27++ Juta account profile. Bukan semua adalah pelanggan anda. Anda harus target betul-betul berdasarkan umur, lokasi dan interest. Anda perlu kaji customer avatar anda. Setiap perniagaan mempunyai avatar customer yg berbeza-beza. So, jadilah usahawan yg rajin dan berani mengambil risiko untuk kaji customer avatar anda.
- Jika anda salah target? anda hanya membakar duit tanpa apa-apa pulangan. Bnyk feature2 Fesbuk provide untuk anda berniaga dengan mudah. TAPI jika anda silap langkah bermakna anda leburkan duit dan salah kan Fesbuk telan duit anda sampai rugi.
.
Jadi, saya taknak anda salah kan sesiapa disebabkan kurangnya ILMU Bisnes Online anda. Saya nak offer kepada anda utk hadir seminar Roket Bisnes yg bakal beri anda ilmu yg dapat anda amalkan untuk smua niche perniagaan.
.
Seminar yg diadakan di seluruh NEGERI di Semenanjung MALAYSIA...
.
.
Utk dapatkan tiket.... klik link di bawah ni segera...promo sedang berjalan.
www.roketbisnes.com
www.roketbisnes.com
www.roketbisnes.com
#SRB #seminarroketbisnes
target audience profile 在 Dickson Chai Youtube 的最讚貼文
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
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