關於 product segmentation ，我們在網路上蒐集到這些相關的討論、資訊與評價

All positions are considered on a rolling basis and there is no closing application date

𝐀𝐩𝐩𝐥𝐲 𝐯𝐢𝐚 𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐅𝐨𝐫𝐦 𝐨𝐫 𝐞𝐦𝐚𝐢𝐥 𝐮𝐬 𝐜𝐚𝐫𝐞𝐞𝐫𝐬@𝐯𝐢𝐞𝐭𝐜𝐞𝐭𝐞𝐫𝐚.𝐜𝐨𝐦

We are looking for an experienced Data Analyst to join Vietcetera - a rising star in the media industry in Vietnam. Your contributions will help make a huge difference in driving business growth, product development, content innovation, client solutions. What an exciting opportunity!

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
- Develop and implement databases, data collection systems, data analytics and other strategies that optimize statistical efficiency and quality
- Interpret data, analyze results using statistical techniques and provide ongoing reports
- Acquire data from primary or secondary data sources and maintain databases/data systems
- Identify, analyze, and interpret trends or patterns in complex data sets
- Filter and “clean” data by reviewing computer reports, printouts, and performance indicators to locate and correct code problems
- Work with management to prioritize business and information needs

𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬:
- Proven working experience as a Data Analyst or Business Data Analyst
- Technical expertise regarding data models, database design development, data mining and segmentation techniques
- Strong knowledge of and experience with reporting packages (Business Objects etc), databases (SQL etc), programming
- Knowledge of statistics and experience using statistical packages for analyzing datasets
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
- Adept at queries, report writing and presenting findings
- BS in one of the following field: Mathematics, Economics, Computer Science, Information Management, or Statistics

𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬:
- Competitive base salary + 13th month-salary
- Subsidised healthcare
- Dynamic and active work environment
- Catered lunch from Monday to Thursday.
- Opportunity to build a product from the ground up that will reach tens of millions of Vietnamese, other countries in Southeast Asia, and globally
- Access to meet and collaborate with experts and brands; just take a look at the content on Vietcetera to see for yourself!

🕧 Working time: from Monday – Friday, from 9.00 a.m. to 6.00 p.m.

🌐 Work location: Centec Tower, Ground Floor, 72 Nguyen Thi Minh Khai, District 3, Ho Chi Minh City.

All positions are considered on a rolling basis and there is no closing application date.

Apply via our Google Form or email us careers@vietcetera.com

ARE YOU AN AMBITIOUS, TECH-DRIVEN, FULLSTACK PERFORMANCE MARKETER?

Join Vietcetera’s team today for a rewarding career with great opportunities to grow personally, professionally, and financially. 👪

𝐁𝐄𝐍𝐄𝐅𝐈𝐓𝐒
- Competitive base salary + 13th month bonus + performance bonus
- Dozen of delicious healthy lunch options provided from Monday to Thursday, and many other cool perks all year round
- Dynamic, fun work environment that will bring you laughter and joy everyday
- Subsidised healthcare
- Opportunity to build a fast-growing, mission-driven company that is making a positive impact in tens of millions of Vietnamese, as well as regionally and globally
- Access to meet and collaborate with experts and brands; just take a look at the content on Vietcetera to see for yourself!

𝐑𝐄𝐒𝐏𝐎𝐍𝐒𝐈𝐁𝐈𝐋𝐈𝐓𝐈𝐄𝐒
- Plan and execute high quality, scalable acquisition programs, campaigns, and activities across the business’s online platforms
- Ensure that traffic and new users are converted into loyal readers through well-targeted campaigns and close partnership with the product and engineering department
- Develop creative marketing acquisition tactics, optimize targeting, segmentation, and allocation of budgets across multiple channels to generate cost effective user actions
- Builds in-house marketing automation for the purpose of enhancing the marketing department’s productivity
- Collaborate with solution team to deliver objectives of clients’ campaigns
- Report daily, weekly about campaigns based on key metrics and analytics. Conducts analyses on the performance and key learnings, as well as propositions for strategies and approaches

𝐑𝐄𝐐𝐔𝐈𝐑𝐄𝐌𝐄𝐍𝐓𝐒
- Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field...
- Minimum 2 years experience with a strong track record in performance marketing positions in technology-driven companies with high-tech solutions or approaches to marketing
- Familiarity with the latest trends, technologies and methodologies in performance marketing
- Effective communicator to both internal and external stakeholders
- Exceptional analytical skills and demonstrate a fluency in acquisition of metrics, have an ability to translate complex information and data into clear and easily understandable reports
- Highly adaptable, collaborative, can learn quickly to come up with prompt solutions
- Have a positive can do attitude, have initiative and be proactive in problem-solving beyond the call of duty
- Native Vietnamese with English proficiency in listening, speaking, reading and writing.
- A flexible, positive attitude with the ability to manage, prioritize tasks and make decisions in a fast-moving environment

2020/10/17 (六)【產品經理Product Manager初階培訓班】

#認識產品經理職務內容 #建立商業概念 #醫藥品行銷戰術 #企劃流程介紹

線上報名網址 👉 https://forms.gle/1KURpKb9TPTjYtZL7

主辦單位：台灣光鹽生物科技學苑
課程日期：109年10月17日 (六) 09:00至17:00 (08:30開始報到)
課程地點：光鹽會議中心
授課師資：
毛知寒 瑪里士實業有限公司行銷部 副總經理

學員對象(符合下列其中一項均可)：
(1)對醫藥品行銷業務、產品經理工作感興趣者
(2)參加過醫藥品行銷業務、產品經理相關課程者(非本學苑課程亦可)
(3)本課程為產品經理之基本訓練，適合未來有意從事產品專員/產品經理的各領域人士

【授課大綱】
1.基本觀念 General concept
2.消費者購買模式 Consumer purchase model
3.市場行銷組合 Marketing mix
4.策略規劃 Strategic planning
5.企劃流程 Planning process
6.行銷戰術 Tactics
7.產品經理的角色 Product manager role

I.基本觀念 General concept
1.行銷的定義 Definition of marketing
2.各種商業概念的演進 Evolution of various business concepts
3.市場行銷v.s.產品導向概念 Marketing v.s. Product oriented concept
4.市場行銷v.s.銷售導向概念 Marketing v.s. Sales oriented concept

II.市場行銷組合 Marketing Mix
1.4P行銷理論 P’s
2.4C行銷理論 C’s

III.策略規劃 Strategic Planning
1.市場定位 Positioning
2.市場區隔 Market segmentation
3.選擇目標市場 Targeting

IV.企劃流程 Planning Process
1.企劃的目的 Why plan
2.企劃的成功或失敗 Success or failure
3.6階段企劃流程 6 process stage
4.企劃格式 Planning format

V.產品經理 Product Manager
1.產品經理扮演的角色 The role of product manager
2.產品經理的職務內容 Job description
3.產品經理的主要工作任務 Major tasks

【師資介紹】

毛知寒

現職：
瑪里士實業有限公司 行銷部 副總經理

學歷：
臺北醫學大學 藥學系 Taipei Medical University Bachelor of Pharmacy
Asia Institute Management – Mini MBA Course, Manila, Philippines

經歷：
楊森大藥廠 Janssen-Cilag Taiwan
台灣必治妥施貴寶股份有限公司 Bristol-Myers
回春堂製藥廠股份有限公司 Hei-Chun-Tung

顧問經歷：
醫藥工業技術發展中心 Medical and Pharmaceutical Industry Technology and Development Center
永勝藥品工業股份有限公司 Everest Pharmaceutical

教育訓練經驗：
Product management
Business management
Business development

課程費用：每人2,500元 團體報名(含2人以上)每人2,200元 p.s.含中午供餐及中場休息點心

*上課達滿時數六小時，並完成案例演練者，核發本課程結業證書

*因應疫情變化，為維護上課學員之健康，實施下列安心防疫培訓政策：
1.自本學苑公告日起(2020/9/14)至開課日(2020/10/17)，全面限制自境外返台者(不分國家)參加本學苑課程。
2.自課程公告日起(2020/9/14)至開課日(2020/10/17)凡有收到居家隔離、居家檢疫、自主健康管理者，均不得參加本學苑課程。

學苑信箱：bioschool@biotech-edu.com 學苑電話：02-2545-9721