#葉郎每日讀報 #娛樂要聞揀三條
1.Netflix可能被迫踏入運動賽事市場
2.有聲書服務Storytel登入Spotify
3.分析師稱Apple已對電視內容失去興趣
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▼ 1.WarnerMedia, Discovery Merger Could Push Netflix Into Sports(https://flip.it/KqTMyQ)
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產業專家認為 WarnerMedia 和 Discovery 合併成為僅次於 Disney 第二大媒體集團,將使運動賽事節目越來越成為整個媒體生態系的關鍵要角。雖然兩家公司的合併預計要到2022年才會完成,然而屆時整家公司將同時擁有 NHL、NBA、MLB、PGA 和 NCAA 等賽事轉播權,並極有可能再加碼投資以便打造一個對準 Netflix 要害的運動串流專門店。另一方面擁有 ESPN+ 並且與 Disney+ 和 Hulu 等串流子品牌搭售的 Disney 也在尋求強化運動賽事內容。有專家認為 Netflix 可能被迫出手防守,踩入運動賽事市場。然而運動賽事完全在 Netflix 企業的既有企業 DNA 之外,貿然踏入市場競標昂貴的轉播權可能對 Netflix 不是最好的策略,因此也有專家認為 Netflix 最可能的路徑應該是與手上現有轉播權的合作夥伴結盟。
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▼2. Storytel's Audiobook Library Is Coming to Spotify Later This Year(https://flip.it/Mn_6De)
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Spotify 發展 podcast 產業的最重要一步是上個月宣佈推出付費訂閱制的 podcast 服務,讓 podcast 創作者開始可以利用付費限定內容來賺錢(而且2023年之前 Spotify 完全不抽成)。意外的是第一個跳進這個市場的不是 podcast 明星創作者,而是有聲書廠商。和 Spotify 同樣出身自瑞典的有聲書品牌 Storytel 宣佈將在25國的 Spotify 介面上提供付費限定的50萬本有聲書內容。此舉將使 Spotify 在有聲書市場和 Amazon 的 Audible 正面對決。Storytel 的有聲書服務採用一筆月費吃到飽的方式經營,目前平台上既有160萬訂戶。未來這些訂戶將可以直接使用 Spotify 的 app 收聽他們喜愛的有聲書。
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▼ 3. Apple has ‘lost interest in TV’ claims top analyst(https://flip.it/DgKFe8)
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在科技和媒體領域享有聲譽的產業分析師 Benedict Evans 語出驚人地表示 Apple 已經失去對電視內容的興趣。他說這些科技巨人藉由投資巨額的內容製作試圖掌握用戶的電視,但最終發現電視只是諸多用戶終端其中之一。擁有這些昂貴的內容並無法替他們企業製造戰略價值。因此他強烈懷疑 Apple 到底多看重 Apple TV+ 的業務,「難道 Time Cook 真的會每天看這些節目採購的最新進度嗎?」他質疑。另一方面 Amazon 因為原本的訂閱制商業模式規模夠大,因此不得不想辦法繼續維持規模甚至加碼內容的投資。所以 Amazon 才會試圖併購龐德電影背後的片廠 MGM,企圖藉此從串流大戰的第二線擠身為直接和 Netflix 交戰的第一線選手。
同時也有3部Youtube影片,追蹤數超過0的網紅SpiderGaming,也在其Youtube影片中提到,Gary Bettman "isnists" Safety precautions & testing needed for resuming NHL season | ESPN SC Special LATEST NBA & NFL content: https://bit.ly/2MLtXT...
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Gary Bettman "isnists" Safety precautions & testing needed for resuming NHL season | ESPN SC Special
LATEST NBA & NFL content: https://bit.ly/2MLtXTc
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