關於 mistake operation ，我們在網路上蒐集到這些相關的討論、資訊與評價

《BBC》12/20（忽必烈大帝主播）

* 英國疫情險峻，病毒變種加快傳染率70%，英格蘭東南部大部分地區取消原計劃中Covid放寬隔離的聖誕節規則。英格蘭，蘇格蘭和威爾斯其他地區的聖誕節期間也將實施隔離政策。

英國首相因此宣布更嚴厲隔離政策，倫敦地區室內家人相處不能超過四人，耶誕假期客人不要相互拜訪。

蘇格蘭及威爾斯地區規則較寛鬆，從原五天隔離實施至聖誕節🎄。

Covid-19: Christmas rules tightened for England, Scotland and Wales https://www.bbc.co.uk/news/uk-55379220

*此次擔起疫苗運送責任的美國軍方，負責分發Covid疫苗的陸軍將軍承認，由於溝通協調錯誤及運輸設備不足，目前未能達到給各州承諾的最初劑量。

Coronavirus: Trump's Covid vaccine chief admits delivery mistake https://www.bbc.co.uk/news/world-us-canada-55380288

*澳洲雪梨宣布遏止疫情的隔離規定，當地確診病例正在快速增加中。

Covid in Sydney: New restrictions announced as outbreak grows https://www.bbc.co.uk/news/world-australia-55378180

*沒有時間浪費了！美國候任總統拜登介紹他的氣候大使及新能源團隊，拜登宣布他將以「雄心勃勃」的計劃，對抗氣候變遷。

Joe Biden says 'no time to waste' as climate team unveiled https://www.bbc.co.uk/news/world-us-canada-55382209

*英國一名政府核心官員告訴BBC，除非歐盟執委會願意重大修正及讓步，英國正走向無協議脫歐之路。英國脫歐明年一月一日實現，目前談判扣除工作日剩下不到十天。

Brexit: No trade deal unless 'substantial shift' from EU, UK says https://www.bbc.co.uk/news/uk-politics-55381322

* 美國國務卿Mike Pompeo指責俄羅斯，這是有史以來對美國政府最嚴重的網絡間諜攻擊。

US cyber-attack: Russia 'clearly' behind SolarWinds operation, says Pompeo https://www.bbc.co.uk/news/world-us-canada-55374945

*不幸中還有不幸。土耳其南部一家治療冠狀病毒患者的醫院，因氧氣呼吸機爆炸，已有9人喪生。

Covid-19: Explosion kills nine coronavirus patients in Turkey https://www.bbc.co.uk/news/world-europe-55376008

* 中非共和國政府指責前總統未遂政變，前總統聯合叛亂組織試圖推翻政府。

François Bozizé: CAR accuses former president of 'attempted coup' https://www.bbc.co.uk/news/world-africa-55376322

* 智利總統SebastiánPiñera未戴口罩 公開的自拍照，因違反智利冠狀病毒規定，被罰款3500美元（2,588英鎊）。

Covid: Chile's president Sebastián Piñera fined $3,500 for no-mask selfie https://www.bbc.co.uk/news/world-latin-america-55378173

【メンターの正しい選び方】

昨日は大変な一日でした。

朝に、映画『えんとつ町のプペル』のオープニング主題歌（＠HYDEさん）のミュージックビデオが公開したのですが、公開と同時にお客様は勿論のこと、関係者サイドもザワつきまして……いろんな連絡をいただきました。

https://youtu.be/StVsfO0lVok

端的に言うと、「とんでもねぇな！」ということでして、エンターテイメントに携わっている人が、あれをほっておくわけないんですね。

夜には緊急会議（という名の飲み会）が開かれて、そのままスタッフの皆で実花さんに行き、今後の作戦を立てました。

また、皆様の度肝を抜くような面白いものをご提供できるかもしれません。



結局、朝から晩まで仕事で走り回ったのですが、唯一やった「ハロウインっぽいこと」は、午後におこなった「撮影会」です。

プペルの本気の仮装をした西野と一緒に記念撮影ができるという限定２００組の（コスプレ）撮影会なのですが、なんかファミリーで来てくださる方も本当に多くて、すっごい楽しかったんです。

コロナになって、ああいったリアルイベントって減っちゃったんですけど、「撮影会」だと、チケットを販売する段階から、お客さんの集合時間を分けることができて、かつ、1組1組ですから、蜜を避けれるんですね。

限られた人数ですので、勿論、受付で全員、消毒＆検温することもできる。



この形のリアルイベントっていいなぁと思いまして、今朝、サロンの方に「ちなみにハロウィンじゃなくても、今回のようなコスプレ撮影会の需要ってあります？」と聞いたところ……「行きたい！」という声をたくさん頂戴しました。

というわけで、本日の二日酔いが片付き次第、準備に取り掛かって、「コスプレ撮影会　第２弾」を秒速で実現します。お楽しみに。


あと、ご報告としましては、クラウドファンディング「SILKHAT」内で募集しております『西野亮廣オンライン講演会 ~マーケティング講座【上級編】~』の受講者が３１００名を突破しました。

(※参加はコチラから↓)
https://silkhat.yoshimoto.co.jp/projects/2158

こちらはタイトルそのまま、西野亮廣が手加減抜きで、自身のマーケティング事例を交えながら、お話しする会です。

経営者さんや個人事業主さんクリエイターさんは必見です。もったいぶらずに、トコトン喋ります。
宜しくお願い致します。




そんなこんなで今日の本題は、冒頭お伝えした「近況報告」と繋がる話なのですが……

実は『コスプレ撮影会』にしても、『西野亮廣オンライン講演会 ~マーケティング講座【上級編】~』にしても、どちらも映画『えんとつ町のプペル』の販促活動なんです。

『コスプレ撮影会』には前売りチケットが５枚、『西野亮廣オンライン講演会 ~マーケティング講座【上級編】~』にはオンライン前売り券が３枚ついてきます。



いわゆる「特典付きチケット」なのですが、これは映画だと、よくある手法で『鬼滅の刃』だと、たしか４５０万人に単行本が付いてきたり、『ポケモン』とかも、そういうのありますよね。

一人でも多くの方に映画館に足を運んでもらう為に、皆、あの手この手を繰り出しています。

僕らのような小さなチームは、付けられる特典があまりなくて、特典となると、どうしても「西野が稼働する何か」がメインになってくるんですね。

ドブ板営業は得意なので、そんなのは望むところですが、ただ、当初は、『コスプレ撮影会』も、『西野亮廣オンライン講演会 ~マーケティング講座【上級編】~』もやる予定ではなかったんです。

当初は、全国の映画館を行脚して、各映画館で映画『えんとつ町のプペル』のストーリーを喋って、その出口で、チケットを手売りする予定だったのですが……コロナでその計画が全て白紙になりました。

映画館は５０箇所回る予定で、仮に、各映画館の出口でチケットが２００枚売れたとしたら、２００枚×５０個所で、１万枚の前売りチケットがそこで捌けていた。

それがコロナで白紙になっちゃったわけですが、でも、よくよく考えてみてください。

コロナで映画館を回るイベントができなくなって、その代わりの打ち手として出した、たとえば今回の『西野亮廣オンライン講演会 ~マーケティング講座【上級編】~』には前売りチケットが３枚付いていて、今の時点で３１００名の受講者が決まっています。

この時点で、９３００枚の前売り券が売れているわけですね。

映画館を回るイベントは１年がかり。
一方、『西野亮廣オンライン講演会 ~マーケティング講座【上級編】~』は、９０分程度です。


「コロナでやれなくなった代わりに」という施策は、この他にもたくさん打っていて、(変な言い回しですが)あのままコロナがなかったら、映画『えんとつ町のプペル』の前売りチケットは、今の１０分の１も売れていなかった。


何が言いたいかというと、月並みですが、問題が起きてしまうことは大して重要ではなくて、その問題に対して、どう対処するかが重要だということです。

そして、その対処する力となるのは何かというと、「天才的なひらめき」などではなく、『知識』です。

クラウドファンディング、オンラインサロン、それらのハンドリングの知識がないと、対処法の選択肢が減る。
選択肢の欠乏は「焦り」を生み、焦りは判断ミスを生んでしまうので、とにもかくにも必要なのは『知識』です。
こういう局面では、「才能」なんて、何の役にも立ちません。

そんなこんなで、「『西野亮廣オンライン講演会 ~マーケティング講座【上級編】~』に是非」という告知をブチ込んでみるわけですが、勿論、僕の講演会だけじゃなくてね、他にもたくさんの人から知識を吸収した方がいいと思います。

じゃあ、「そういうことを教えてくれる人をどこで選ぶか？」という問題になってくると思うのですが、これはあくまで僕の選び方になりますが、「今現在、売れているモノを持っている人」がイイと思います。

「売れているモノ」の線引きは、その人本人が「これだけ売れています」と言っているものではなくて、「第３者が『売れている』と認識しているモノ」です。

自分で言う分には、数字なんて、いくらでも盛れるんで。
自称数字は参考数字にしない方がイイ。

あと、現在進行形のヒット商品を持っていない人の知識は、現在進行形のヒット商品を持っていない人の知識からの引用なので、ちょっと遅いです。

あんまり使いものにならない。

昨日、YouTubeで隔週で配信している「スナック西野」にメガネブランドのOWNDAYS代表の田中さんに来ていただいたのですが、田中さんの話とかは「ヒット事業を生み出している現場の話」なので、メチャクチャ勉強になります。

https://youtu.be/wr7QW72rBFg

やっぱ、そういう現役プレイヤーから学ぶのが一番イイと思います。

今日は「メンターの正しい選び方」というテーマで、お話させていただきました。



▼西野亮廣の最新のエンタメビジネスに関する記事(1記事=2000~3000文字)が毎朝読めるのはオンラインサロン(ほぼメルマガ)はコチラ↓
https://salon.jp/nishino

▼Instagram版はコチラ↓
https://nishino73.thebase.in/items/25497065

━━━
２０２０年１２月２５日公開！
映画『えんとつ町のプペル』

▼オンラインムビチケ（特典付き）の購入はこちら↓
https://mvtk.jp/Film/070395

▼上映館はこちら
https://theater.toho.co.jp/toho_theaterlist/poupelle.html…
[the right choice of mentor]

Yesterday was a rough day.

In the morning, the music video for the opening theme song (@HYDE) of the movie ′′ a no-Cho ′′ has been released, but at the same time, the customer is of course, and the side of the people involved is also the wa...... all kinds of contacts I got it.

https://youtu.be/StVsfO0lVok

In a nutshell, it's outrageous!" so people who are engaged in entertainment can't keep it hehehehe.

At Night, the emergency meeting (called drinking party) was held, and the staff went to Hana-San, and made a future operation.

We may also be able to offer you some interesting things that will make you stunned.



In the end, I ran around at work from morning to night, but the only ′′ Ha-ish thing ′′ that I did is the ′′ photoshoot ′′ that I did in the afternoon.

It's a limited 200-Group (Cosplay) photoshoot that you can take a commemorative photo with nishino, who did a serious costume of but there were so many people who came to the family, and it was really fun. I'm sorry.

I've been in Corona, and I've lost a real event, but it's a ′′ photoshoot ′′ and I'm going to separate the customer's gathering time from the stage of selling tickets, and I'm going to have a 1-group 1 pairs, so you can avoid nectar.

It's a limited number of people, so of course, you can also disinfect &'m all at the reception.



I thought it was good to have a real event in this shape, and this morning, I heard that the salon said, ′′ by the way, even if it's not Halloween, there's a demand for a cosplay photoshoot like this time?" I want to go I gave you a lot of voices called!"

So, as soon as today's hangover is over, I'm going to get ready, and I'm going to have a ′′ Cosplay Photoshoot no. 2 ′′ in a second. Look forward to it.


Later, we are looking for a crowdfunding ′′ Silkhat ′′ in the crowdfunding ′′ Silkhat ′′ ′′ ′′ Ryo Nishino Online Lecture ~ Marketing course [Advanced Edition ~" we have breached 3100 participants I'm sorry.

(* join here ↓)
https://silkhat.yoshimoto.co.jp/projects/2158

This is the title, and ryo nishino is a meeting to talk about with his own marketing cases.

A MUST-see for managers and personal business operators. I'm going to talk about a ton without a waste.
Thank you for your support.




This is how today's chase is a story that leads to the ′′ Status report ′′ that I told you about the opening......

In fact, even if it's a ′′ Cosplay photoshoot," it's a promotional activity for the movie ′′ a town of the town ′′ even if it's a ′′ Cosplay Photoshoot ~"

′′ Cosplay photoshoot ′′ has 5 advance tickets," ryo nishino online lecture ~ Marketing course [Advanced Edition ~" we have 3 online advance tickets.



It's the so-called ′′ ticket with special gift," but this is a movie, and it's a common method, and it's a ′′ DEMON SLAYER ′′ and it's a book for 450 million people, and it might be ′′ Pokemon," that's it There is, isn't it?

Everyone is taking another to carry their feet to the cinema for a lot of people.

A small team like us doesn't have a lot of perks to be put on, and when it comes to perks, it's going to be the main thing that nishino is going to work.

I'm good at the gutter business, so i want that, but at first, I'm going to have a ′′ Cosplay photoshoot ′′ and ′′ Ryo Nishino Online Lecture ~ Marketing course [Advanced Edition ~" I'm not planning to do it too I did.

At First, I went on a pilgrimage to the cinema across the country, and I was planning to talk about the story of the movie ′′ a in the town ′′ at each movie theater, and I was planning to sell tickets at the exit...... in corona The plan has all been blank.

The cinema is going to go around 50 places, and if you sell 200 tickets at the exit of each cinema, there are 200 x 50 places, and there are 1 million advance tickets there I was making money.

It's been a blank in Corona, but think about it well.

I couldn't do an event to go around the movie theater in Corona, and I put it out as a replacement hand, for example, this time, ′′ Ryo Nishino Online Lecture ~ Marketing course [Advanced Edition ~" I have 3 advance tickets for the ′′ Advanced Edition It's attached and 3100 participants are decided at the moment.

At this point, 9300 advance tickets are selling.

It takes 1 years to go around the cinema.
Meanwhile," Ryo Nishino Online Lecture ~ Marketing course [Advanced Edition] ~" is about 90 minutes.


The policy of ′′ instead of being able to do it in corona ′′ is hitting a lot of other things, and if there is no corona, the advance tickets for the movie ′′ a town ′′ are now I didn't sell 1 minutes of it.


What you want to say is a cliche, but it is not very important to have a problem, and it is important how to deal with the problem.

And the power to deal with it is not ′′ genius inspiration ′′ but ′′ knowledge,"

Crowdfunding, online salon, without the knowledge of those handling, the option of coping is reduced.
The deficiency of the option is ′′ impatience ′′ and impatience gives birth to a judgement mistake, so it is ′′ knowledge ′′ that you need to do it.
In this phase, ′′ talent ′′ doesn't stand for anything.

This is how I'm going to blow up the announcement of ′′ Ryo Nishino Online Lecture ~ Marketing course [Advanced Edition] ′′ come on ~" but of course, it's not just my lecture, but I'm going to have a good time. I think it's better to absorb knowledge from a lot of people.

So," I think it's going to be a problem where to choose someone who teaches me that kind of thing?" but this is my choice, but," now I'm selling it I think the one who has things is good.

The line of ′′ selling things ′′ is not what the person says ′′ this is only selling," the 3th person recognizes ′′ selling ′′ Here it is.

When you say it yourself, you can't get enough of the numbers.
Self-proclaimed numbers are better not to be a reference number.

Later, the knowledge of those who don't currently have progressive hit goods is a bit slow because it's a quote from the knowledge of those who don't currently have progressive hit goods.

I don't get too useless.

Yesterday, I came to Mr. Tanaka, a representative of the glasses brand owndays, on the ′′ snack nishino ′′ that was streaming on Youtube, but tanaka's story is ′′ the story of the site that produces the hit business ′′ I'm going to study so much.

https://youtu.be/wr7QW72rBFg

I think it's best to learn from that kind of active player.

Today we talked about the theme of ′′ the right choice of mentor ′′



▼ an article about the latest entertainment business of ryo nishino (1 articles = 2000 to 3000 characters) can be read every morning online salon (almost mail magazine) is here ↓
https://salon.jp/nishino

▼ Instagram version is here ↓
https://nishino73.thebase.in/items/25497065

━━━
Released on December 25, 2020!
The movie in a town ′′

▼ Buy Online Bangabandhu (with perks) here ↓
https://mvtk.jp/Film/070395

▼ here is the screening hall
https://theater.toho.co.jp/toho_theaterlist/poupelle.html#region7Translated

‘More masks than jellyfish’: coronavirus waste ends up in ocean

Conservationists have warned that the coronavirus pandemic could spark ( ) a surge ( ) in ocean pollution — adding to a glut ( ) of plastic waste that already threatens marine ( ) life — after finding disposable ( ) masks floating like jellyfish ( ) and waterlogged ( ) latex gloves scattered ( ) across seabeds.

The French non-profit Operation Mer Propre (Operation Clean Sea), whose activities include regularly picking up litter ( ) along the Cote d’Azur, began sounding the alarm late last month.

Divers had found what Joffrey Peltier of the organization described as “COVID waste” — dozens of gloves, masks and bottles of hand sanitizer beneath the waves of the Mediterranean, mixed in with the usual litter of disposable cups and aluminum ( ) cans.

The quantities of masks and gloves found were far from ( ) enormous ( ), said Peltier. But he worried that the discovery hinted at a new kind of pollution, one set to become ubiquitous ( ) after millions around the world turned to single-use ( ) plastics to combat the coronavirus. “It’s the promise of pollution to come if nothing is done,” said Peltier.

In France alone, authorities ( ) have ordered two billion disposable masks, said Laurent Lombard of Operation Mer Propre. “Knowing that soon we’ll run the risk of having more masks than jellyfish in the Mediterranean,” he wrote on social media alongside ( ) video of a dive showing algae-entangled ( ) masks and soiled gloves in the sea near Antibes.

The group hopes the images will prompt ( ) people to embrace reusable masks and swap ( ) latex gloves for more frequent handwashing. “With all the alternatives ( ), plastic isn’t the solution to protect us from COVID-19. That’s the message,” said Peltier.

In the years leading up to the pandemic, environmentalists had warned of the threat posed to oceans and marine life by skyrocketing ( ) plastic pollution. As much as 13 million metric tonnes of plastic goes into oceans each year, according to a 2018 estimate ( ) by UN Environment. The Mediterranean sees 570,000 metric tonnes of plastic flow into it annually — an amount the WWF has described as equal to dumping 33,800 plastic bottles every minute into the sea.

These figures risk growing substantially ( ) as countries around the world confront ( ) the coronavirus pandemic. Masks often contain plastics such as polypropylene, said Eric Pauget, a French politician whose region includes the Cote d’Azur .

“With a lifespan ( ) of 450 years, these masks are an ecological timebomb given their lasting environmental consequences for our planet,” he wrote last month in a letter to French President Emmanuel Macron, calling on him to do more to address ( ) the environmental consequences of disposable masks.

Earlier this year the Hong Kong-based OceansAsia began voicing similar concerns, after a survey of marine debris ( ) in the city’s uninhabited ( ) Soko Islands turned up dozens of disposable masks.

“On a beach about 100m long, we found about 70,” said Gary Stokes of OceansAsia. One week later, another 30 masks had washed up ( ). “And that’s on an uninhabited island in the middle of nowhere.”

Curious to see how far the masks had travelled, he began checking other nearby beaches. “We’re finding them everywhere,” he said. “Ever since society started wearing masks, the cause and effects are being seen on the beaches.”

While some of the debris could be attributed to ( ) carelessness, he speculated ( ) that the lightweight masks were at times ( ) also being carried from land, boats and landfills by the wind.

“It’s just another item of marine debris,” he said, likening ( ) the masks to plastic bags or straws that often wash up on the city’s more remote shorelines. “It’s no better, no worse, just another item we’re leaving as a legacy ( ) to the next generation.”

Still, given the likelihood that porpoises ( ) and dolphins in the region could mistake a mask for food, he was bracing ( ) himself for a grim ( ) find.

“We’re constantly getting them washing up dead and we’re just waiting for a necropsy ( ) when we find a mask inside,” he said. “I think it’s inevitable ( ).”

海裡口罩比水母多：疫情垃圾衝擊環境

自然環境保育人士警告說，冠狀病毒大流行可能造成海洋污染激增──在海底發現拋棄式口罩像水母般飄浮，以及充滿水的乳膠手套四處散布，讓已對海洋生物造成威脅的巨量塑膠垃圾問題雪上加霜。

定期在蔚藍海岸清理垃圾的法國非營利性組織「海洋清潔行動」，上月底開始發出以上警示。

該組織的Joffrey Peltier所說的「COVID垃圾」，被潛水員發現──地中海波濤之下，幾十個手套、口罩及乾洗手瓶罐，夾雜在常見的拋棄式杯子和鋁罐等垃圾之中。

Peltier表示，所發現的口罩及手套數量遠稱不上龐大。但他擔心，這個發現意味一種新的污染──在全球數百萬人開始使用拋棄式塑膠製品來對抗冠狀病毒後，這種污染將無所不在。Peltier說：「如果不採取任何措施，這鐵定將帶來污染」。

「海洋清潔行動」的Laurent Lombard表示，光是在法國，政府就訂購了二十億個拋棄式口罩。他在社群媒體貼出一段潛水拍攝的影片，顯示安提貝附近海域中被藻類纏繞的口罩及髒污的手套，並寫道：「我知道不久之後，我們可能面臨地中海裡的口罩比水母多的險境」。

該組織希望這些影像能促使人們改用可重複使用的口罩，並以更頻繁洗手來代替乳膠手套的使用。「塑膠並不是避免感染武漢肺炎的解決方案，我們還有很多別的選擇。這就是所傳達出的訊息」，Peltier說。

在疫情爆發前的幾年，環保人士便已提出警告，指出塑膠污染的暴增已對海洋及海洋生物造成威脅。根據聯合國環境署二○一八年的估計，每年有多達一千三百萬噸的塑膠進入海洋。地中海地區每年流入的塑膠量為五十七萬噸──相當於世界自然基金會所描述的，每分鐘向海裡傾倒三萬三千八百個塑膠瓶。

隨著世界各國面臨冠狀病毒大流行，這些數字有可能大大增加。選區包括蔚藍海岸的法國政界人士Eric Pauget表示，口罩通常含有塑膠，例如聚丙烯。

Pauget在上月致法國總統Emmanuel Macron的信中寫道：「這些口罩的壽命為四百五十年，是生態炸彈，因其對地球環境會造成長久的影響」。他呼籲Macron採取更多作為，來處理拋棄式口罩的環境衝擊。

今年稍早，總部位於香港的「海洋亞洲」對無人居的香港索罟群島進行海洋垃圾調查，在發現了幾十個拋棄式口罩後，開始表達像這樣的擔憂。

「海洋亞洲」的Gary Stokes說：「在長約一百公尺的海灘上，我們發現了大約七十個口罩」。一週後，又發現三十個口罩被沖刷上岸。「而且那是茫茫大海中的一個無人島」。

他很好奇口罩究竟漂流了多遠，便開始檢視附近其他海灘。他說：「我們到處都可以找到口罩」。「自從大家開始戴口罩以來，這因果關係在海灘上就可以看得到」。

雖然一些垃圾可能是因為亂丟而造成的，但因口罩的重量很輕，他推測它們有時也會被風從陸地、船上及垃圾掩埋場中吹過來。

他說：「這只是另一種海洋垃圾」，口罩跟塑膠袋或吸管一樣，常在香港較偏僻的海岸被沖刷上來。「口罩也沒什麼不同，只不過是另一樣我們遺留給下一代的東西」。

儘管如此，因附近的小鯨與海豚可能會誤將口罩當做食物，他已有心理準備會發現殘酷的事。

他說：「我們不斷讓牠們死亡，然後被沖上岸，我們遲早會在解剖時，發現牠們體內有口罩」。 「我認為這一定會發生」。

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