關於 how to build an effective team ，我們在網路上蒐集到這些相關的討論、資訊與評價

【プロとは「塩梅」である】

毎日、いろんな方とお仕事をさせていただくのですが、「この人、プロだなぁ」と思う瞬間がいくつかありまして…そのうちの一つに「自分の能力と役割を見極めている」があります。

チームプレーになった場合！プロは出るべきポイントで出て、控えるべきポイントで控える。

とりわけ、「今回は、取り扱う素材に対して、自分の能力をどこまで出せばいいか？」という答えを探るのが本当に上手で……たとえばダウンタウンの浜田さんなんて、ご自身でガーッと前に出ていかれる時もあれば、場合によっては手を叩いて笑っているだけの時もある。

後者の場合は、だいたいゲストがゾーンに入った瞬間で、こうなると、番組全体の面白さを見たときに、脂が乗っているゲストにシュートを打たせた方がよくて、手を叩いて笑っているだけの方が絶対に良い。

「仕事をする」とは、そういうことだと思います。

決して「いついかなる時も自我を出す」ということではない。
出る時は出て、引くときは引く。
この「塩梅」ですね。

そして、「引く」ということは、このターンではシュートは打てないわけですから、「今回はどうぞ」と譲れるだけの余裕を持っておかなくちゃいけない。

つまり、他で圧倒的な結果を出しておかなくちゃいけない。
他で結果を出せるから、引くべきポイントで引ける。

これ、普段から結果を出していない人だと、「ここで爪痕を残さねば！」というモードに入っちゃって、せっかくゴール前の良い場所に仲間がポジションを取れているのに、パスを出さずに、一人でボールを持ち込んでしまうので、アマチュアは、ここが厄介です。



今朝、映画『えんとつ町のプペル』の主題歌のダンスバージョンのMVがYouTubeで公開されました。


制作に至るまでの経緯を簡単にお話ししますと……映画というのは、いろんな会社がお金を出し合って作っていて、その中には「宣伝費」というものが確保されているんですね。

ただ、その「宣伝費」だって、皆から集めた限られたお金なわけで、もちろん乱暴な使い方はできない。

なので「あれに使おう」「これに使おう」と皆と話し合って、宣伝費の使い道を探っていくのですが、一方で、結果がどっちに転ぼうが、つまり宣伝効果がゼロであろうが、どうしてもやりたい表現が僕にはあります。

それって、自分のお金で勝手にやる分にはどこからも誰からも文句が出ないじゃないですか？


というわけで、オンラインサロンの売り上げをブチ込んで、映画『えんとつ町のプペル』のエンディング主題歌のダンスバージョンのレコーディングをして、そのミュージックビデオを超個人的に作ってみました。

「個人的に」といっても、たとえば今回は「ロザリーナ」というアーティストに歌ってもらっているので、キチンと事務所さんとの契約もして、大人の手続きは済ませています。「ただ、制作費は全額ボクが出します」と（笑）
　
そうすれば、どこにもお伺いを立てることなく、フルスイングできるので。


で、今回のダンスの振り付けをお願いしたのは「バブリーダンス」でお馴染みの登美丘高校のakaneさんです。

かなり早い段階でakaneさんにお伝えしたのは、テレビの歌番組に見られるカメラワークに対する違和感についてです。
ダンスって、基本は正面（客席）から見られることを想定して作られてるじゃないですか？

なので、やっぱり個人的には正面から見たいんですね。


ところが歌番組だと、「今、正面から見たいのに！」という時でも、クレーンカメラとか使って、ナナメ上から撮ったりするじゃないですか？

勿論、それが効果的な時もあります。
ただ、その一方で演出のエゴでしかない場合も確実にある。
僕は、その仕事を「プロ」とは呼びません。

本音を言うと、三浦大知さんのダンスとか、なんなら、正面の固定カメラで見たいです（笑）


振付師の方は、「このシーンのダンスは、この角度から見たら一番綺麗」という答えをお持ちだと思って、akaneさんと呑みに行った時に、「ぶっちゃけ、どうなんですか？」と聴いたら、「正直、『ああ、そこから撮っちゃうか〜（涙）』という時があります」とおっしゃっていたので、「それならば、今回はakaneさんが映像監督をしてください」とお願いしました。



んでもって、ダンスというのは「正面から見られること」を想定されて作られているので、撮影する場所も、「正面から見られることを想定して作られた空間にした方がいいだろう」という判断で、劇場の、さらにはステージ上で撮影することになりました。


そのあたりからかな。

今回のダンスMVのテーマが「お遊戯会」になってですね、そのテーマに合わせて、一線でバッチバチにやっているクリエイター達が、空間と映像を仕上げていくのですが……冒頭申し上げました通り、そこに集まったのは正真正銘プロなので、全員、その塩梅が絶妙なんです。

いつもは、「お前、ちょっと前に出過ぎ」とか「ここは、ゴリっと行け」とか言ったりするんですけど、今回に関しては本当に何も言ってなくて、「やっぱプロだなぁ」と思いました。

たとえば、完璧に踊りきってくれる子をキャスティングしようと思ったらできたんですが、
今回に関しては「寸分の狂いもない踊り」よりも「子供が頑張って練習して覚えた踊り」が前に出た方がいいので、その感じが出せる子に声をかけたり、

舞台美術にしても、いわゆる「かきわり」なのですが、まさか手を抜いているわけではなくて、プロが本気で手作り感を残した「かきわり」を作っているんですね。

　
あそこで、ゴリゴリの美術を建ててしまうと、目がそっちにいっちゃって、子供のダンスに光が当たらなくなる。

照明も衣装も演出もカメラワークも全て、塩梅がとれていて、見ていただくと分かると思うのですが、すっごい心地良いんです。

　
あと、ひたすら楽しいことをやっているハズなのに、なんか泣けてきちゃう。
もしかしたら、どこかで「２０２０年」の状況を重ねちゃって見ているのかもしれませんが。



今回は、「プロが本気でお遊戯会を作ったら、こうなる」という一つの正解です。

「この現場では何を見せるべきか？」、もっと言うと、「チームとして、自分がどれだけ前に出て、自分がどれだけ後ろに引けば、人の胸をうつことができるのか？」ということを表しているこの映像作品から学ぶことってメチャメチャ多いと思います。


是非、ご覧ください。

(※こちら→https://youtu.be/Rihe2JOyLQA)

　

　

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https://salon.jp/nishino
[Professional is ′′ Seasoning ′′

Every day, I'm going to work with all kinds of people, but there are a few moments that I think ′′ this person is a professional... one of them ′′ I'm seeing my ability and role ′′ There is.

If you become a team play! Pros go out at the point to get out and refrain from the point to refrain.

Especially," this time, I'm really good at exploring the answer that I can get my ability to the material I handle?" for example, Hamada-San in downtown is going to be in front of myself. Sometimes it's time to go, sometimes it's just a bit of a bit of a bit of a bit of a bit of a bit of a

In the latter case, it's almost the moment when the guest enters the zone, and this is how it's better to shoot a greasy guest when you see the funny of the whole program, and it's better to clap your hands. It's absolutely better to just laugh.

I think that's what it's like to ′′ work ′′

It never means ′′ always put out your ego
Get out when you get out, pull when you pull.
This ′′ Seasoning ′′ isn't it?

And," pulling ′′ can't hit the shoot in this turn, so you have to be able to afford a negotiable one.

In other words, you have to make other overwhelming results.
I can make other results, so I can draw it with a point to pull.

This is a person who doesn't usually make results," I have to leave a claw here!" I'm in the mode, and I'm going to have a good time with my friends in a good place before the goal, but I'm going to pass it out I'm going to bring the ball alone, so amateurs are messy here.



This morning, the music video for the dance version of the main theme song for the movie ′′ a no-Cho ′′ has been released on Youtube.


It's easy to talk about how to make it to the production...... the movie is that all kinds of companies are making money, and some of them are secured by ′′ publicity expenses ′′

It's just that ′′ publicity expenses ′′ is a limited money collected from everyone, and of course it can't be used rowdy.

So, ′′ Let's use it for that "" let's use it for this "" I'm going to talk to everyone, and I'm going to search for the use of the promotion expenses, but on the other hand, the result is which one is the one who is the one who is the one who But I have an expression that I really want to do.

Doesn't it complain about anyone from anywhere when you do it with your own money?


So, I tried to make the music video super personal with the recording of the dance version of the ending theme song of the movie ′′ a in town ′′ with the sales of the online salon.

′′ personally." for example, this time, I'm singing by an artist called ′′ b." so I'm going to have a contract with the office, and I'm going to have a good time with the adult procedure." just production The cost is full I will put it out lol
　
If so, you can do it without being able to visit anywhere.


So, this is Mr. Akane from tomigaoka high school, who is familiar with the ′′ ba dance ′′ that I asked for the choreography of this dance.

I told akane at a pretty early stage about the discomfort of the camera work that can be seen on the tv song program.
Dance is made to assume that the basics are seen from the front (audience)?

So, personally, I want to see it from the front.


But when it's a song program," I want to see it from the front now!" but I'm going to use a crane camera and take it from Nana Shark?

Of course, sometimes it's effective.
It's just that it's only the ego of the staging on the other hand.
I don't call the job ′′ professional

To say the truth, I want to see daichi miura's dance, or something, with a fixed camera in the front (lol)


The Choreographer is," the dance of this scene is the most beautiful if you see it from this angle," when you go to drink with akane," what do you think? ?" when I listened to it," honestly," oh, I'm going to take it from there ~ (tears)," so," if that's it, Akane will be a video director this time. Please



And the dance is made by assuming ′′ to be seen from the front," so the place to shoot is also," it's better to make it a space made by assuming to be seen from the front. I'm going to take a picture of the theater, and more on the stage.


I wonder if it's from around it.

The theme of the dance mv this time is ′′ Yugi-GI-Kai...... the creators who are doing the batch drumstick on the line are finishing the space and video...... opening As I did, it's a real professional that gathered there, so all of them are exquisite.

I always say, ′′ you're a little bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of Yes.

For example, I thought I was going to casting a child who is going to dance perfectly.
As for this time, it's better to go out before ′′ the dance that kids practice hard and remember ′′ rather than ′′ a dance without a crazy dance ′′ so I'm going to shout out to a child who can feel it.

Even if it's a stage art, it's the so-called ′′ and ′′ but it's not that I'm out of hand, but I'm making a ′′ and ′′ that the professional is seriously handmade.

　
When you build a grind art over there, your eyes go there, and the light won't hit the child's dance.

The Lighting, the costumes, the performance, and the camera work are all seasoning, and I think I'll know that I'm going to take a look at it, but it's really comfortable.

　
I'm going to cry even though I'm doing something fun.
Maybe I'm looking at the situation of ′′ 2020 ′′ somewhere.



This time, it's one correct answer to ′′ if the professional is seriously making a yugi party,"

′′ what should I show in this site?", to say more?" as a team, how much I get out of front and how much I pull behind, I can get a person's chest," I think it's totaled to learn from this video that represents it.


Please take a look.

(* HERE → https://youtu.be/Rihe2JOyLQA)

　

　

▼ an article about the latest entertainment business of ryo nishino (1 articles = 2000 to 3000 characters) can be read every morning online salon (almost mail magazine) is here ↓
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[10 Leadership traits that we could learned from the 7th Prime Minister Tun Dr Mahathir Mohamad]

9th May 2018, the day Malaysians witnessed unbelievable radical change for the first time in the political history of this country.

And how did this all happen? It took one MAN with a VISION on a MISSION to help REFORM MALAYSIA and of course with the vote from the people.

Reflecting on the recent scenario that has impacted every individual in this thriving nation, both rivals and supporters are impressed by the leadership of one man to bring about change in the next 5 years.

Now what makes this man so remarkable and to be the talk of the town and the world is his compelling LEADERSHIP.

That’s one reason why I love observing leaders. I enjoy reading and following their journey. Being able to reflect on the reasons I admire countless leaders opens my eyes to the qualities of Great Leadership.

What makes a Great Leader?

As far as I can recall, my childhood years till I was a young adult were during the 22 years reign of Tun Dr Mahathir Mohamad as the 4th Prime Minister back then.

In general, life for Malaysians were rather peaceful with a sense of growth and progress for the country though there may be differing opinions on this subject.

Since then, I have always admired Tun as a great leader to this country. I was so inspired by him so much so that I even adapted my signature similar to his.

Today, in my private circle business coaching and mentoring session, I laid down 10 things that Tun has done right in “leading” the changes in the government together with all the parties that were once his foe and opponents.

How could this be possible?

It wouldn’t have materialized unless it’s being done by a person who has great leadership traits. And this brings my point to how you could apply these traits at work and in leading your businesses, organizations and team.

1. The Power of Alignment - Setting a clear Vision.

A great leader possesses a clear vision. He is courageous to lead that vision and has a clear focus of what needs to be done to attain that vision.

In many circumstances in the past few weeks leading to the elections, we saw one very clear role that Tun and his team of leaders had. They all led the role of articulating a clear vision for the future of Malaysia with a 100-day manifesto and this short-term vision gave hope to Malaysians of what Malaysia could be in the next 5 years to come if they are the governing administration.

Tun not only united the parties for a common goal but he was able to influence and unite the hearts of the rakyat to achieve this one similar vision – to REFORM MALAYSIA.

Likewise, in business, the power of alignment between a leader and the team plays a significant role in ensuring the vision, goals and objectives are met.

2. Identifying the same purpose - The Big Why and the common frustrations.

What are the main drivers of frustration for your team at the work place? What are the frustrations of your clients? In this context, what are the common frustrations of the rakyat. What are the common identifiable struggles? What's the future frustration if the problem is not resolved now?

Identifying the root problem is the foundation of addressing the common frustration as the livelihood of the rakyat depends on this. Likewise, if you don’t know what the critical issues and problems are faced by your team and clients within your organization, they will resort to other leaders, other products and brands or to any other available options to help them solve their frustrations.

That's why understanding, identifying, and eliminating the causes of frustration is critical for success.

Being a leader requires a lot of soft skills as you need to make sure that your team is comfortable with the goals that you are setting for the team. What is the Big Why for your team? Your organization? Why do you do what you do?

Leaders need to have a better working strategy and make sure that each and every one on the team is focused on achieving the same Big Why and results. This is what separates a high performing team from failing or underachieving.

Common goals are important not only because it gives your team focus on the big picture but because it brings people together and encourage them to communicate problems and results. This allows for a much earlier and faster recognition of problems to address as you progress to achieve your goals.

An obvious thing we have witnessed is the common goals and frustrations addressed by Tun and the party leaders. If that connection wasn’t clear, they would have been on shaky grounds. And by addressing the frustrations of the rakyat, they have minimized and eliminated fear, doubts and uncertainty about the rakyat’s future.

As such, it is critical to identify the common values of your team members. Goals need to be aligned with common values or you definitely won’t get people buying in.

3. Harnessing teamwork by negotiating for one coalition on an agreed and acceptable win-win formula for all parties involved.

Being a strategic planner, Tun first garnered teamwork by uniting the 4 parties to be represented as 1 united coalition for the 14th General Elections. By doing this, he had reduced confusion among the voters and lessened the dispersion of votes. So, voters did not have to decide among the 4, they just had to choose 1 unified party.

Imagine if Tun had not done so, the voters would have been undecided to elect their representatives as there are about 9-10 parties including the independent candidates.

It was definitely not an easy feat to unite the 4 parties as one, and this leads me to my next point – the negotiation skills of a leader, his ability to influence without authority and his proposed winning formula for one coalition.

4. Negotiate with the decision makers, the right people with influence over others.

A key skill relevant to leaders at all levels is the ability to positively influence people in such a way that others follow and act willingly, as opposed to complying because of the authority factor. This is the power to influence others without imposing your authority.

It’s a great skill that you could develop over time and with experience but it’s definite a powerful skill to have when you are able to influence others to voluntarily and willing act out of their own will just by sharing your vision or negotiating for common values and benefits.

Enemies. Rivals. Adversaries. Foes. Competitors. Haters. Critics. Skeptics. Sadly, in politics and business, we all have them.

They make our lives more difficult and less pleasant. And regrettably, enemies will always exist in your life. But they are just an additional obstacle on the way towards your goal. If you look for solutions, you can defeat them or make them your allies. We all have the ability to win over our enemies.

Let me explain. Here’s how. Win them over with cooperation.

Sometimes you can’t ignore them. If so, it is better to enlist the help of these people, rather than oppose them. Tell them that you understand their concerns. But tell them too that their help and support is very important to you. This is where the power to negotiate comes to play.

You must first understand your rivals. Who are they? What are they goals? Why do they oppose you? It’s the same scenario in the work place. Your rivals could be your colleague, your boss, a customer or anyone related to your work and business. Study them, their strengths and weaknesses and propose your winning formula for cooperation that benefits both you and your rival.

With great humility, Tun met his opponents requesting for cooperation. As we know, the opponents and Tun himself have had a painful past and unpleasant experiences, but for a common goal, they are willing to be professionally united though with differences in opinions. They are willing to let go of the past to achieve a higher goal that mutually benefits everyone for the future.

5. Lead from the front. Be the example.

The key factor to any leader is connection to the people they are leading. Who are the people that you are leading and do they believe in you? To be a great leader, first and foremost, mutual trust between you and your team is essential.

Nobody is going to give their all for a leader who can’t be forthright with the information or fails to keep up their end of a deal. Responsibility and dependability are critical traits of a great leader, and it earns respect from those who are working with you to achieve your vision.

At the end of the day, the key to effective leadership is commitment to the cause, being the first on and the last off the battlefield.

Did Tun and the party leaders portray this? Definitely they have led by example. They did their homework, they met the rakyat at grass-root level, they addressed their concerns, they communicated clearly with everyone and they shared with clarity how they plan to resolve the problems of the rakyat.

Is that a winning formula? I would say yes.

6. Declaring the winning manifesto which reflected the key frustrations of the people. Understanding what people want.

Why is it important to understand what people want? What do your clients or customers want? What do your employees want?

Basically, the social perception involves you as a leader being able to identify the mental states of others, their thoughts by putting yourself in someone else's shoes. This helps us understand their beliefs, feelings, experiences and intentions.

By understanding someone means you have the ability to empathize with that person. You are able to think along the lines of what the other person is thinking. You are able to reason out what transpired in someone’s mind before doing what they have done.

For example, understanding why did the rakyat protest the previous government? Or why did your customer buy from a competitor? Why did your employees leave?

Understanding with empathy is important because it helps us understand how others are feeling so we can respond appropriately to the situation. When you are able to empathize with others, you can build and sustain meaningful relationships, hold a job, or client effectively.

And the winning formula with the rakyat was creating a manifesto that understands and empathizes the rakyat’s frustrations.

7. Tun has been consistent in “advising” and “demanding for changes” up to the point that he is even willing to do whatever it takes to create the change.

Tun had always been outspoken in his views with regards to the progress of the country and the direction that the nation was heading to even long after his retirement 15 years ago.

He was always consistent in championing causes for the rakyat’s future. He wrote on his blogs, he spoke in public, he addressed the media, he collaborated with people, he met his opponents with humility, he admitted and apologized for his past mistakes, he adapted technology, he embraced young people, he in fact did everything possible to ensure he achieved his goal. And that every effort he built consistently over 15 years gave him his biggest victory.

Similarly, growing and running a business takes a tremendous amount of roll-up-your-sleeves and hard work. The long hours and "do whatever it takes to get the job done" work ethic is important to achieve success especially in the early phase of your business.

And as leaders and entrepreneurs, if you're going to do it, do it well, do it right. Be a role model for others to follow. You have to push yourself to be the best in what you do and stay laser-focused till you achieve success.

8. Push till the last mile. Never give up.

Sometimes, there comes times in the lives of all great leaders when they are pushed to their physical, emotional, mental or spiritual limits. Fatigued, exhausted and drained by their experiences, they still relentlessly pursue their journey. They never give up. It is their attitude and mindset to hold on to their hopes, dreams, determination and life’s purpose.

When the rakyat was rather uncertain on the victory rate of Tun and his party due to various known and unknown factors, Tun and his team still pursued relentlessly to campaign till the last mile. They exhausted every single medium, resources and people to reach out to the rakyat to champion for a common goal.

We`ve seen the content on social media, the virality of the news, the uprising of the rakyat and the gathering by thousands of people all over the country in very medium and platform.

The leaders were willing to sacrifice their time, resources, energy and effort to be that servant leader of love, caring and hope for the rakyat.

Would you do the same for your people, your team or your customers?

9. Constantly updating and communicating the progress. To build trust, confidence and to gain more support.

Communication is at the core of every political campaign. Certainly, issues like the economy, GST, unemployment, money laundering and policies matter, but the way Tun and the leaders conveyed their ideas to the voters hinges their success and ability to communicate messages effectively to the people.

Today, political parties no longer determine the election. The leaders and candidates must appeal to the voters directly and with greater frequency. They have to sell themselves to grab people's attention. And we’ve seen in the recent elections how social media has aided these leaders in their quest to effectively engage voters.

Leaders are communicators. Their key responsibilities are to “communicate, communicate and communicate even more.” Why? Because communication is fundamental to building trust.

It creates an environment of trust around leaders that enables them to lead effectively, engage employees and ultimately deliver results. And building trust in an organization requires a personal effort on the part of the leaders themselves besides a team effort.

10. Committed to Leadership

What does it mean to be a committed leader?

First of all, making a commitment involves dedicating yourself to a person, to something or to a cause. A commitment obligates you to do something. And leadership is a decision and obligation that you have towards others.

Are you prepared to lead the way to whatever you believe is right? We've all worked with leaders who show up every day with such determination, and others who are just there. Real leaders accept responsibility as the heads of their teams, and they're always working to do things better.

And once you've made that deliberate decision to be a leader, you must accept that the expectations are higher for you than for everyone else in your organization. You have a duty to your team, your customers, and your community.
To make a vision stick, you have to be committed to a set of core values that will bring the vision to life.

You need to understand that the values that you uphold as a leader will determine the behaviors, the culture and the success of your organization.

And when you do all that, your customers, your team and your people can see the difference.

As leaders and entrepreneurs, you must remember that you are not here merely to make a living or achieve your own success. You are here in order to enable the world to live more abundantly, with greater vision, with a greater spirit of hope and achievement. You are here to enrich the world with your presence.

And that is what we see in Tun’s leadership. “Tun walk the talk.”

A wise quote from Ronald Reagan, the 40th U.S. President, “The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things."

Didn’t we all witness this on 9th May 2018? This day will be a day in the history of our country and the world for generations to come, and it is all because of one remarkable man and a great leader, Tun Dr Mahathir Mohamad.


Azizan Osman
Founder, Richworks International
Entrepreneur & SME Business Training & Coaching Consultant Firm
——————————————————-
The writer is a renowned world class Business & Marketing Growth Strategist & Accredited International Master Coach for Entrepreneurs & Small & Medium Businesses

Any opinions, findings, and conclusion or recommendations expressed in this material are those of the author for the purpose of education on leadership.

Forbes Asia Astro AWANI The Economist The Star Online New Straits Times Online Dr. Mahathir bin Mohamad Mukhriz Mahathir

You don't need to know everything! - Tony Fernandes

Tony Fernandes's top 10 tips for entrepreneurs

1) You don’t need to know everything

I came from the music business. I knew nothing about planes. To all the entrepreneurs out there, you don’t need to know everything about what you want to do. It’s all about the idea, it’s about passion, it’s about implementing it.

2) Just do it!

Don’t let anyone tell you that you can’t do it. You’ve got one life, so you can’t press the rewind button and say ‘I wished I had done that.’

So I recommend to all of you out there, just do it. Live your life to the utmost, be positive. If you fail, at least you have tried.

I have failed miserably at Formula One, but I have no regrets because I got to stand with the greats from Ferrari, McLaren, and others.

3) Passion is a key problem-solver

Dreams do come true. Don’t worry about failure. You have one life, make the most out of it. Nine times out of 10, if you have the passion, you will find a way to work through it.

4) Invest in marketing

If you have the greatest idea in the world, please, please, please put some money on marketing. This is because if you don’t put money on marketing, nobody is going to hear about your great idea.

There are so many great ideas that never took off because of a lack of marketing.

Marketing is not about the dollars, it is also about public relations (PR). In AirAsia, we had no money. So I ran around with a red cap on and said controversial things so that the press would always take a picture of me. That was our marketing in AirAsia’s early days.

We have been through so many issues, and marketing played a key role in overcoming them.

Remember SARS (severe acute respiratory syndrome)? At that time, nobody wanted to fly; we all thought we are going to die.

Everyone cut their advertising, but I told my guys not to cut because this was the best time to build our brand. In fact, we tripled our advertising and everyone looked at me and said, “Are you on drugs?” I said, no, it is the best time because no one else is advertising.

When the first Bali bomb attack happened, everyone cancelled their flights. I said to the guys, we cannot let the Bali route die. We must continue to fly.

So we came up with ‘Love Bali’ campaign, giving away 10,000 free seats, and it worked. All 10,000 seats were snapped up in like under one minute. And all those who got those seats told all their friends about it on social media. Your best advertisement is your customers.

5) Leverage social media

When Malaysians get a good deal, they will tell the whole world about it. So the 10,000 people who went and had a good time in Bali, told 10,000 people that they had a good time. That was the early gestation of AirAsia’s social media.

We realised the power of social media very early on, so when Facebook and Twitter came up, we latched onto them. We were early adopters. We now have 32 million people on our various social media platforms, and 7 per cent of our business comes directly from social media.

The Bali campaign taught us that our best advertisements are our customers.

6) Don’t be scared of complaints

Complaints are actually free market research. Someone took the effort to write to you to tell you where things went wrong and how they should be improved. These are things that companies pay a lot of money for consultants to tell them that same thing.

So we treat every email preciously.

7) Focus on one image when it comes to branding

During the early days, there was the word ‘AirAsia’ and a logo of a bird in our branding.

If you look at the top brands in the world, there’s only one image that comes to your mind. When I say “Shell,” you think of the Shell logo. When I say “Coca-Cola,” you think of the word ‘Coke’ in italics, and when I say “Nike,” you think of the swoosh.

So, back to our earlier AirAsia brand, we said drop the bird – we felt it was facing the wrong way anyway – and we used ‘AirAsia’ as our logo. Just one image. Why spend double the money to promote two images?

We also dropped the blue and the green colours. I tried very hard not to go with red, because everyone thinks that I want to be Richard Branson [the Virgin Group founder and Fernandes’ former boss] ... but it was the best colour, so we picked red.

So yes, the colour does make a big difference!

8) Go on the ground

What I used to do – although I don’t do this anymore – was that once a month, I would carry bags, I would be a cabin crew [member], and also at the check-in counter.

I did this for two reasons. The first is that you can’t be an effective CEO (chief executive officer) unless you go on the ground to experience the real situation.

Here’s a true story. The baggage handling team told me that they needed belt loaders. I told them, “No, we can’t buy that as it’s too expensive.”

So one day when I was tasked to carry bags, they put me on one of the Indonesia flights. People who fly with us generally bring their house with them, but people who fly to Indonesia bring their neighbour’s house as well!

So there was a lot of bags. I broke my back in the process, and I told my team that they were right and I was wrong, and let’s buy the belt loaders.

If I didn’t do that [go on the ground] and just sat comfortably in the office, I would have made a wrong decision, damaged a lot of bags, and probably started a union.

The second reason [for going on the ground] is that I wanted to look for talent. I wasn’t looking for the talents from Oxford or Cambridge, I was looking for the Grade 3 SPM [O Levels equivalent] kind of guys who needed a second chance.

9) Never underestimate the potential of your staff

I broke all the rules in terms of hiring people. To me, as long as you have a dream, you can do anything.

There was an ex-cabin crew member – she came up to me one day and told me that her dream was to become a pilot. I told her to go for it.

Then she called me up one day and asked if she could take part in the Miss Thailand [beauty pageant], and I told her okay, as long as I get to use her photographs in our marketing materials.

She won the [Miss Universe Thailand] pageant and recently became a captain – so we are the only airline in the world with a Miss Thailand flying with us.

The moral of the story is that we have such a flat structure that she was able to tell me what her dreams were, and we were able to make a raw diamond into a diamond.

Another one of my boys, a baggage handler in Kuching, told me he wanted to become a pilot. I told him to go for it. He passed all the exams ... he had the top marks in the flying academy. Today, he is a captain.

We have many of such stories at AirAsia.

Your biggest assets, besides your ideas, are your people – because at the end of the day, it is the people who will deliver your ideas.

10) Data is king

We have a huge amount of data that we don’t know what to do with it, but everyone else wants our data ... so we figured it must be something very valuable and there must be an opportunity there.

We are investing in a few ventures. We plan to launch our own version of TripAdvisor, a travel dongle, a new YouTube-type of channel and more – data will be playing an essential role in these ventures. Data will be king. —

Artikel penuh di www.digitalnewsasia.com

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Most people who watch his videos or enroll in his programs get the “how to” but never take action with the information. Dan is only sharing what has worked for him and his students.

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This video is about How To Build A Dream Team As An Entrepreneur.

https://youtu.be/A3mnqHvS7zU
https://youtu.be/A3mnqHvS7zU

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2.) Sales Tips That Get People To Buy - https://www.youtube.com/watch?v=E6Csz_hvXzw&list=PLEmTTOfet46PvAsPpWByNgUWZ5dLJd_I4

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Not long ago, Dan Lok was just a poor immigrant boy. He had nothing but a strong desire to get out of debt and make enough to provide for his single mom. With this strong desire, Dan quit his job as a grocery bagger. He dropped out of college. And he became an entrepreneur.

After 13 failed businesses, Dan finally became a self-made millionaire at age 27 and multi-millionaire by age 30.

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If you want to the no b.s. way to master your financial destiny, then learn from Dan. Subscribe to his channel now.

★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★
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Please understand that by watching Dan’s videos or enrolling in his programs does not mean you’ll get results close to what he’s been able to do (or do anything for that matter).

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Most people who watch his videos or enroll in his programs get the “how to” but never take action with the information. Dan is only sharing what has worked for him and his students.

Your results are dependent on many factors… including but not limited to your ability to work hard, commit yourself, and do whatever it takes.

Entering any business is going to involve a level of risk as well as massive commitment and action. If you're not willing to accept that, please DO NOT WATCH DAN’S VIDEOS OR SIGN UP FOR ONE OF HIS PROGRAMS.

This video is about How To Choose The Right Team For Your Dream
https://youtu.be/WalhIwIFt2c
https://youtu.be/WalhIwIFt2c

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Check out these Top Trending Playlists -
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2.) Sales Tips That Get People To Buy - https://www.youtube.com/watch?v=E6Csz_hvXzw&list=PLEmTTOfet46PvAsPpWByNgUWZ5dLJd_I4

3.) Dan Lok’s Best Secrets - https://www.youtube.com/watch?v=FZNmFJUuTRs&list=PLEmTTOfet46N3NIYsBQ9wku8UBNhtT9QQ

Dan Lok is a Chinese-Canadian business magnate and global educator. Mr. Lok is leading a global education movement spanning across 120+ countries where Mr. Lok has taught millions of men and women to develop high income skills, unlock true financial confidence and master their financial destinies.

Beyond his success in business, Mr. Lok was also a two times TEDx opening speaker. An international best-selling author of over a dozen books. And the host of The Dan Lok Show – a series featuring billionaire tycoons and millionaire entrepreneurs.

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★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★
Podcast: http://thedanlokshow.danlok.link
Instagram: http://instagram.danlok.link
YouTube: http://youtube.danlok.link
Linkedin: http://mylinkedin.danlok.link

#DanLok #Team #HighPerformance

Please understand that by watching Dan’s videos or enrolling in his programs you’ll get results close to what he’s been able to do (or do anything for that matter).

He’s been in business for over 20 years and his results are not typical.

Most people who watch his videos or enroll in his programs get the “how to” but never take action with the information. Dan is only sharing what has worked for him and his students.

Your results are dependent on many factors… including but not limited to your ability to work hard, commit yourself, and do whatever it takes.

Entering any business is going to involve a level of risk as well as massive commitment and action. If you're not willing to accept that, please DO NOT WATCH DAN’S VIDEOS OR SIGN UP FOR ONE OF HIS PROGRAMS.

This video is about How I Hire And Build A High Performance Team
https://youtu.be/Tprb5MiRGPw
https://youtu.be/Tprb5MiRGPw