關於 corporate image building ，我們在網路上蒐集到這些相關的討論、資訊與評價

COMPUTEX invited marketing partners last week to provide tips and guide the virtual exhibitors standing out in the digital world. Here's a recap from 電商人妻 , we hope you enjoy reading it as much as we do.
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✦ Media Marketing Trends for Online Trade Shows

👉All speakers (me included) stressed on the exhibition aim. Clearly defined goals are necessary to draft and implement a marketing strategy attuned to your needs. TechOrange 科技報橘

👉Most tech companies send drafted press articles to media before the show but not all of these are published. Companies should thus take note of the article length, attempt to link content to current tech trends, and so forth. Referencing recently released articles from peers or similar shows can also help with manuscript writing.
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✦ Enhance Precision Marketing and Customer Interaction

👉COMPUTEX has teamed up with Appier this year to leverage its predictive AI capabilities to empower data-driven decision making i.e. using data analysis to find the most effective marketing solution, pushing information in a more targeted manner. Appier

👉Appier is able to collect countless data (including user info and on-site behavior as well as interests) and integrate these into the user profile for analysis to provide hyper-personalized recommendations through diverse channels like app and website.
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✦ Online Video Marketing Tips

👉COMPUTEX collaborated with Whitelight Motion for its visual content this year; Founder and Animation Director Rex Hon came to share how to create brand influence from new angles through visual content. 白輻射影像 Whitelight Motion

👉Brand positioning is a common marketing strategy that lies in creating and building influence in order to own a space within an industry.
COMPUTEX is Everywhere – the concept for the trade show this year permeates through the entire creative process. The final product allows for technology to be felt rather than deliberately stating its presence given its image is already rooted in the heart of the audience.

👉Brands connect with audiences through a brand story and content. #COMPUTEXVirtual has been positioned this year as a life experience platform with the brand video used to convey the image of technology being intertwined with our daily lives.

👉“Some feel the rain, others just get wet” – I am quite fond of this phrase that Rex shared. The feelings evoked are more important than the product facts; this is the core belief behind visual content marketing.
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✦ B2B Social Media Marketing

👉Though many firms have created social media accounts, few are the ones who actively post content. Social media platforms differ so firms should choose the ones that are aligned to their needs e.g. YouTube is the only platform that reaches audience of all ages.

👉Keep a multi-channel marketing mindset when publishing similar topics or content and tailor these to the audience in each platform. Think of it as a one-stop marketing plan that splits the single content into a multi-platform publishing model.

👉What is the most important aspect of B2B marketing? We must return to the needs of the end user when thinking about the need of our corporate customers.

👉B2B marketing is an area that I have been working on myself so I appreciate the opportunity to learn and connect with experts in this field. This #COMPUTEXTalk was immensely rewarding.
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Get ready for an engaging conversation online beyond the distance.
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https://virtual.computextaipei.com.tw/

【Elephants vs Flies: Building a $100M Business】
Conventional wisdom defines ~$100M in annual revenue (or an equivalent metric depending on the business) as the coveted benchmark before a startup can consider going public. But to get there, it's crucial to first understand what type of "animals" you are hunting.

Let's look at two ends of the spectrum:

Hunting 1,000 Elephants @ 100k each
Most of the giant SaaS businesses we all know and love today such as Salesforce attribute the bulk of their revenues to a relatively handful of large corporate customers. With this class of customers, building a $100M business entails only locking in 1,000 customers at $100k each. It may sound like a sizable chunk of money, but a contract of this size amounts to pennies on the dollar for many Fortune 1000 companies.

That said, the challenge then comes when trying to navigate the long, complex, and often meandering enterprise sales cycles. Large corporates are also less likely to work with seedling startups, with untested products/services, as even minute-long outages can mean millions of dollars lost.

Hunting 10M Flies @ $10 each
In order to get 10M active users, you're probably looking at a ballpark of ~100M downloads or general users of your product/service. Obviously, factors including but not limited to churn, engagement, and conversions will impact the ultimate arithmetic, but needless to say you'd need to be catering to a hefty # of users achieve $100M in ad revenue.

This will likely entail a degree of virality and network-effects, likely driven from some sort of social element or user-generated content, which also collectively lead to strong SEO.

Both cases--and everything in between--are certainly simplistic in nature. And every company and industry has its nuances. But overall these examples provide founders a holistic, back-of-the-envelope framework that enables them to think about long-term objectives and map out the trajectory, necessary milestones, and key hires in reverse.

Image credits: Point Nine Capital

-Jun Wakabayashi
Analyst, AppWorks

AppWorks Accelerator is now accepting applications for its next AI/blockchain only batch (AW#19): http://bit.ly/2J8CAG8

https://www.facebook.com/100001003146440/posts/1806279572748797/

皇都酒店一向重視 #員工培訓，以確保為客人提供 #最優質服務。
今天特別安排了資深企業形象顧問 #張瑪莉女士，主持有關「專業形象建立、社交及商務禮儀」方面的工作坊，各同事都獲益良多﹗

#StaffTraining is of high importance at Hotel Royal Macau to help us serve our customers better. Today, we invited the famous corporate image consultant Ms. #MaryCheung to conduct a training on “Professional Image Building, Social Manners and Business Etiquette” for our staff.